Sorry, 4K Blu-ray fans — Panasonic's players just got a price hike, and the best 4K player on the market got a rough deal

The best Blu-ray player just got a $150 price hike – but if you strike fast you can still get it for less

09 Sep 2026, 15:50 by https://www.techradar.com/author/carrie-marshall · TechRadar

News By Carrie Marshall Published 9 September 2026

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Panasonic 4K Blu-ray players are now more expensive in the US
Some retailers have stock at the previous price
Tariffs and the ongoing component crisis strike again

I hate to be the bearer of bad news, but if you've been putting off buying the Panasonic DP-UB820 Blu-ray player — our pick of the best 4K Blu-ray players on the market — its price, along with other Panasonic players, has rocketed.

The eagle-eyed Harrybalzac71 on the r/4kbluray subreddit spotted the new prices in Panasonic's updated US shop listings. And in those listings, our favorite Blu-Ray player has gone up by $100, reaching a new list price of $649.

The player has also had an increase in recent months in the UK to £429, having been listed at £349 for some time, so while the price isn't as high as the US still, it's still notably higher.

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When the DP-UB820 launched, it was priced at $499 / £349 / AU$769, though the price people have expected to mainly find it at has fluctuated over time, and it's had price rises before — it was $549 most recently.

Panasonic: new prices for US Blu-ray players

The new prices have caused bafflement on the subreddit: as WorryTurbulent3924 recalls, "I price matched my 820 for $349 at best buy slightly over a year ago. Wtf happened?" Other redditors shared similar stories.

There are six US models, and their new prices are:

DP-UB450: $299.99
DP-UB420: $369.99
DP-UB820: $649.99
DP-UB9000: $1,299.99
DP-UB154: $299.99
DP-UB150: $209.99

There is some good news: some Panasonic players are still in retail at the older price, so at the time of writing a third-party seller has the DP-UB820 is on Amazon for $539.99 and it's on Best Buy for $549.99. Both are showing as stock available, but when that stock runs out you're likely to see higher prices afterwards — the main official Amazon sales page is already showing $649.

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