Affirm (AFRM) – Research Analysts’ Recent Ratings Changes

by · The Cerbat Gem

Several brokerages have updated their recommendations and price targets on shares of Affirm (NASDAQ: AFRM) in the last few weeks:

  • 5/14/2026 – Affirm had its price target raised by Mizuho from $95.00 to $100.00. They now have an “outperform” rating on the stock.
  • 5/11/2026 – Affirm had its price target raised by UBS Group AG from $78.00 to $82.00. They now have a “neutral” rating on the stock.
  • 5/11/2026 – Affirm had its price target raised by Bank of America Corporation from $82.00 to $88.00. They now have a “buy” rating on the stock.
  • 5/10/2026 – Affirm was given a new $79.00 price target by Morgan Stanley. They now have an “overweight” rating on the stock.
  • 5/8/2026 – Affirm had its “outperform” rating reaffirmed by Oppenheimer Holdings, Inc.. They now have a $87.00 price target on the stock.
  • 5/8/2026 – Affirm was given a new $70.00 price target by Robert W. Baird.
  • 5/8/2026 – Affirm had its price target raised by JPMorgan Chase & Co. from $79.00 to $80.00. They now have an “overweight” rating on the stock.
  • 5/8/2026 – Affirm had its price target raised by Royal Bank Of Canada from $77.00 to $80.00. They now have a “sector perform” rating on the stock.
  • 5/8/2026 – Affirm had its price target raised by Stephens from $55.00 to $75.00. They now have an “equal weight” rating on the stock.
  • 5/8/2026 – Affirm had its price target raised by Needham & Company LLC from $85.00 to $90.00. They now have a “buy” rating on the stock.
  • 4/29/2026 – Affirm was downgraded by Zacks Research from “strong-buy” to “hold”.
  • 4/24/2026 – Affirm had its price target raised by Truist Financial Corporation from $71.00 to $75.00. They now have a “buy” rating on the stock.
  • 4/21/2026 – Affirm is now covered by BMO Capital Markets. They set an “outperform” rating and a $75.00 price target on the stock.
  • 4/21/2026 – Affirm was upgraded by BMO Capital Markets to “strong-buy”.
  • 4/21/2026 – Affirm had its price target raised by Cantor Fitzgerald from $61.00 to $80.00. They now have an “overweight” rating on the stock.
  • 4/17/2026 – Affirm had its price target lowered by Citizens Jmp from $105.00 to $85.00. They now have a “market outperform” rating on the stock.
  • 4/15/2026 – Affirm had its “buy” rating reaffirmed by Citigroup Inc..
  • 3/31/2026 – Affirm was upgraded by Zacks Research from “hold” to “strong-buy”.
  • 3/27/2026 – Affirm had its “hold (c-)” rating reaffirmed by Weiss Ratings.

Insider Activity at Affirm

In other Affirm news, Director Noel Bertram Watson sold 2,000 shares of the stock in a transaction that occurred on Wednesday, May 13th. The shares were sold at an average price of $65.00, for a total value of $130,000.00. Following the sale, the director directly owned 36,076 shares in the company, valued at $2,344,940. This represents a 5.25% decrease in their position. The transaction was disclosed in a document filed with the SEC, which is available through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders own 11.01% of the company’s stock.

Affirm Holdings, Inc is a financial technology company that provides point-of-sale consumer lending and payments solutions for online and in-store purchases. Its core product is a buy-now-pay-later (BNPL) platform that enables consumers to split purchases into fixed, transparent installment loans with no hidden fees. Affirm offers a range of financing options through merchant integrations, a consumer-facing mobile app and virtual card capabilities, and tools for merchants to offer alternative payment methods at checkout.

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