Serve Robotics (NASDAQ:SERV) CFO Brian Read Sells 3,185 Shares of Stock

06 Feb 2026, 11:36 by Doug Wharley · The Cerbat Gem

Serve Robotics Inc. (NASDAQ:SERV – Get Free Report) CFO Brian Read sold 3,185 shares of the business’s stock in a transaction on Wednesday, February 4th. The shares were sold at an average price of $10.33, for a total value of $32,901.05. Following the completion of the sale, the chief financial officer owned 325,856 shares in the company, valued at approximately $3,366,092.48. The trade was a 0.97% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through this hyperlink.

Brian Read also recently made the following trade(s):

On Tuesday, February 3rd, Brian Read sold 1,547 shares of Serve Robotics stock. The stock was sold at an average price of $10.83, for a total value of $16,754.01.
On Thursday, January 8th, Brian Read sold 4,748 shares of Serve Robotics stock. The stock was sold at an average price of $15.81, for a total transaction of $75,065.88.
On Wednesday, December 31st, Brian Read sold 1,863 shares of Serve Robotics stock. The stock was sold at an average price of $10.37, for a total transaction of $19,319.31.
On Friday, December 12th, Brian Read sold 6,700 shares of Serve Robotics stock. The shares were sold at an average price of $13.15, for a total transaction of $88,105.00.
On Thursday, December 11th, Brian Read sold 371 shares of Serve Robotics stock. The stock was sold at an average price of $11.87, for a total transaction of $4,403.77.
On Thursday, December 4th, Brian Read sold 7,500 shares of Serve Robotics stock. The shares were sold at an average price of $13.05, for a total transaction of $97,875.00.
On Tuesday, December 2nd, Brian Read sold 2,057 shares of Serve Robotics stock. The shares were sold at an average price of $9.82, for a total transaction of $20,199.74.

Serve Robotics Price Performance

Shares of NASDAQ:SERV traded up $1.15 during trading on Friday, hitting $10.34. 2,068,662 shares of the company were exchanged, compared to its average volume of 7,638,939. Serve Robotics Inc. has a 52-week low of $4.66 and a 52-week high of $23.10. The stock has a 50 day moving average of $11.97 and a 200 day moving average of $11.75. The company has a market cap of $770.12 million, a PE ratio of -6.91 and a beta of 0.33.

Serve Robotics (NASDAQ:SERV – Get Free Report) last released its quarterly earnings data on Wednesday, November 12th. The company reported ($0.54) earnings per share (EPS) for the quarter, missing analysts’ consensus estimates of ($0.37) by ($0.17). The company had revenue of $0.69 million for the quarter, compared to the consensus estimate of $0.69 million. Serve Robotics had a negative net margin of 4,121.58% and a negative return on equity of 38.52%. Sell-side analysts forecast that Serve Robotics Inc. will post -0.98 EPS for the current fiscal year.

Wall Street Analysts Forecast Growth

A number of research firms recently weighed in on SERV. Northland Securities reaffirmed an “outperform” rating and set a $26.00 target price on shares of Serve Robotics in a report on Friday, January 2nd. Citigroup restated an “outperform” rating on shares of Serve Robotics in a research report on Monday, October 13th. Loop Capital set a $16.00 price objective on Serve Robotics in a research report on Wednesday, December 31st. Weiss Ratings restated a “sell (d-)” rating on shares of Serve Robotics in a research report on Monday, December 29th. Finally, Freedom Capital upgraded Serve Robotics to a “strong-buy” rating in a research note on Wednesday, December 31st. Two research analysts have rated the stock with a Strong Buy rating, five have issued a Buy rating and one has issued a Sell rating to the company’s stock. According to MarketBeat.com, the company has an average rating of “Buy” and a consensus price target of $18.80.

View Our Latest Analysis on Serve Robotics

Institutional Investors Weigh In On Serve Robotics

Large investors have recently added to or reduced their stakes in the company. Farther Finance Advisors LLC purchased a new position in shares of Serve Robotics in the 3rd quarter worth about $27,000. CWM LLC raised its holdings in shares of Serve Robotics by 514.1% during the 4th quarter. CWM LLC now owns 3,439 shares of the company’s stock valued at $36,000 after buying an additional 2,879 shares in the last quarter. Allworth Financial LP lifted its position in Serve Robotics by 316.7% in the 2nd quarter. Allworth Financial LP now owns 3,900 shares of the company’s stock worth $45,000 after buying an additional 2,964 shares during the last quarter. SBI Securities Co. Ltd. boosted its stake in Serve Robotics by 166.8% in the third quarter. SBI Securities Co. Ltd. now owns 4,218 shares of the company’s stock worth $49,000 after buying an additional 2,637 shares in the last quarter. Finally, Ameritas Investment Partners Inc. bought a new position in Serve Robotics during the second quarter valued at approximately $55,000.

Trending Headlines about Serve Robotics

Here are the key news stories impacting Serve Robotics this week:

Positive Sentiment: City-level expansion potential — The City of North Vancouver is set to consider permitting food delivery robots, a possible incremental market for Serve’s service deployments and commercial partners. City of North Vancouver to consider food delivery robots
Neutral Sentiment: Insiders still hold large stakes — although several insiders sold shares this week, filings show executives (CEO, COO, CFO, GC and others) retain multi‑hundred‑thousand to multi‑million share positions, which can be read as partial liquidity-taking rather than full loss of confidence. SEC filing example (CEO sale)
Negative Sentiment: Significant clustered insider selling — Multiple senior executives sold shares on Feb 3–4 (CEO Ali Kashani, CFO Brian Read, COO Touraj Parang, General Counsel Evan Dunn and others). Combined sales are roughly 28,000 shares for about $290k in proceeds at prices around $10.33, which can create downward pressure and raise investor concern about timing/intent. SEC filing example (CEO sale)
Negative Sentiment: Viral PR incident raises reputational and regulatory risk — A widely shared video of a Serve delivery robot reportedly sidestepping a homeless man in Miami drew about 3 million views and critical social commentary; negative publicity could spur calls for local restrictions or tougher rules. “Nothing right about this reality”: 3 million people watched a delivery robot sidestep a homeless man in Miami
Negative Sentiment: Local backlash article highlights deployment headwinds — Coverage (Fast Company) on neighborhood pushback against sidewalk delivery robots underscores potential regulatory and permitting obstacles in U.S. cities, which could slow rollout and partner adoption. My neighborhood is pushing back against sidewalk delivery robots

Serve Robotics Company Profile

(Get Free Report)

Serve Robotics develops and operates autonomous sidewalk delivery robots designed to transform last-mile logistics for restaurants, retailers and grocery brands. By combining proprietary hardware, sensor suites and dispatch software, the company enables on-demand deliveries of food, beverages and consumer goods while minimizing reliance on traditional vehicle fleets.