Under Armour (NYSE:UA) Announces Earnings Results

07 Aug 2026, 22:26 by Scott Moore · The Cerbat Gem

Under Armour (NYSE:UA – Get Free Report) released its earnings results on Friday. The company reported $0.05 EPS for the quarter, beating the consensus estimate of $0.02 by $0.03, Zacks reports. The firm had revenue of $1.10 billion for the quarter, compared to analyst estimates of $1.11 billion. Under Armour had a negative net margin of 9.98% and a positive return on equity of 3.01%. Under Armour updated its Q2 2027 guidance to -0.030–0.010 EPS and its FY 2027 guidance to 0.080-0.120 EPS.

Here are the key takeaways from Under Armour’s conference call:

Fiscal 2027 revenue outlook was lowered to a mid-single-digit decline, reflecting softer consumer demand and increased promotional activity, particularly in North America and Asia Pacific. Second-quarter revenue is expected to fall at a high-single-digit rate.
Under Armour maintained its $140 million–$160 million adjusted operating income outlook despite the weaker sales forecast, supported by tighter expense management, lower planned SG&A, and first-quarter adjusted operating income of $52 million, above guidance.
The company reported gross margin expansion to 54.1% in the first quarter and continues to expect 220–270 basis points of full-year expansion, while inventory declined 3% to $1.1 billion, broadly in line with revenue.
Management is pursuing a substantial assortment simplification, targeting an additional 25% SKU reduction over the next 18 months after already cutting the Fall/Winter 2026 assortment by 25%. The strategy is to concentrate investment on higher-potential franchises, reduce discount dependence, and improve product productivity.
Management highlighted early product and brand momentum, including the Bouncy Tee exceeding expectations at its full $65 price, continued strength in HeatGear and Velociti, and plans to make marketing more focused and measurable rather than simply increasing spending.

Under Armour Price Performance

NYSE UA traded down $0.34 during trading on Friday, hitting $5.92. 5,608,344 shares of the company’s stock were exchanged, compared to its average volume of 2,544,030. The company has a current ratio of 1.62, a quick ratio of 1.08 and a debt-to-equity ratio of 0.42. The company has a market cap of $2.53 billion, a PE ratio of -5.11 and a beta of 1.59. Under Armour has a fifty-two week low of $3.95 and a fifty-two week high of $7.91. The stock’s 50 day moving average price is $6.24 and its two-hundred day moving average price is $6.20.

Insider Buying and Selling at Under Armour

In related news, major shareholder V Prem Et Al Watsa purchased 739,521 shares of Under Armour stock in a transaction dated Wednesday, May 13th. The shares were bought at an average cost of $4.97 per share, for a total transaction of $3,675,419.37. Following the purchase, the insider owned 44,179,116 shares in the company, valued at approximately $219,570,206.52. This trade represents a 1.70% increase in their position. The acquisition was disclosed in a filing with the Securities & Exchange Commission, which is available through the SEC website. In the last 90 days, insiders have purchased 1,178,344 shares of company stock valued at $5,865,147. Company insiders own 15.60% of the company’s stock.

Institutional Trading of Under Armour

A number of hedge funds have recently added to or reduced their stakes in UA. Invesco Ltd. increased its holdings in shares of Under Armour by 104.9% during the fourth quarter. Invesco Ltd. now owns 1,003,496 shares of the company’s stock worth $4,817,000 after buying an additional 513,662 shares in the last quarter. Mercer Global Advisors Inc. ADV bought a new stake in Under Armour during the 4th quarter worth $54,000. Vident Advisory LLC increased its holdings in Under Armour by 46.5% in the 4th quarter. Vident Advisory LLC now owns 16,660 shares of the company’s stock worth $80,000 after purchasing an additional 5,290 shares in the last quarter. State of Tennessee Department of Treasury acquired a new position in Under Armour in the 4th quarter worth about $129,000. Finally, NewEdge Advisors LLC raised its position in Under Armour by 8,861.6% in the fourth quarter. NewEdge Advisors LLC now owns 157,545 shares of the company’s stock valued at $756,000 after purchasing an additional 155,787 shares during the last quarter. Institutional investors and hedge funds own 36.35% of the company’s stock.

Key Stories Impacting Under Armour

Here are the key news stories impacting Under Armour this week:

Positive Sentiment: Under Armour reported fiscal first-quarter adjusted EPS of $0.05, exceeding the $0.02 analyst consensus and marking a small profit amid challenging market conditions. Under Armour slashes revenue outlook as fiscal first quarter sales decline
Positive Sentiment: Management maintained its full-year fiscal 2027 profitability outlook, with EPS guidance of $0.08 to $0.12, above the currently cited analyst consensus of $0.00. Under Armour Reports First Quarter Fiscal 2027 Results
Neutral Sentiment: The company issued second-quarter fiscal 2027 EPS guidance of negative $0.03 to negative $0.01, below the $0.05 consensus estimate, while its full-year earnings outlook remains intact. Under Armour quarterly earnings data
Negative Sentiment: Fiscal first-quarter revenue was approximately $1.10 billion, slightly below the $1.11 billion estimate, as soft consumer demand weighed on sales in North America and Asia-Pacific. Under Armour Posts Lower Revenue on Soft Demand
Negative Sentiment: Under Armour cut its revenue expectations for fiscal 2027 and warned of a steeper annual sales decline. The weaker top-line outlook and below-consensus second-quarter earnings guidance outweighed the quarterly EPS beat, pressuring the stock. Under Armour Revenue Expectations Update

Wall Street Analysts Forecast Growth

Several analysts recently issued reports on UA shares. Weiss Ratings reiterated a “sell (d-)” rating on shares of Under Armour in a research report on Wednesday. Robert W. Baird set a $5.50 target price on Under Armour in a research note on Wednesday, May 13th. One research analyst has rated the stock with a Hold rating and two have given a Sell rating to the stock. According to MarketBeat, Under Armour currently has a consensus rating of “Sell” and a consensus price target of $5.50.

Get Our Latest Research Report on Under Armour

Under Armour Company Profile

(Get Free Report)

Under Armour, Inc is a global designer, marketer and distributor of branded performance apparel, footwear and accessories. The company’s product portfolio spans a wide range of athletic categories, including running, training, basketball, outdoor and golf, with specialized lines for men, women and youth. Under Armour emphasizes innovative fabrics and technologies designed to enhance athletic performance, such as moisture-wicking HeatGear®, cold-weather ColdGear® and UV-protective UA Tech™ materials.

The company was founded in 1996 by former University of Maryland football captain Kevin Plank, who sought to create a superior moisture-wicking T-shirt to keep athletes cool and dry.