Zebra Technologies (NASDAQ:ZBRA) Releases Quarterly Earnings Results, Beats Estimates By $0.54 EPS

14 May 2026, 09:44 by Scott Moore · The Cerbat Gem

Zebra Technologies (NASDAQ:ZBRA – Get Free Report) released its quarterly earnings data on Tuesday. The industrial products company reported $4.75 EPS for the quarter, topping the consensus estimate of $4.21 by $0.54, FiscalAI reports. Zebra Technologies had a return on equity of 18.91% and a net margin of 7.49%.The company had revenue of $1.50 billion during the quarter, compared to the consensus estimate of $1.48 billion. During the same period last year, the company earned $4.02 EPS. Zebra Technologies’s revenue for the quarter was up 14.3% on a year-over-year basis. Zebra Technologies updated its FY 2026 guidance to 18.300-18.700 EPS and its Q2 2026 guidance to 4.200-4.500 EPS.

Here are the key takeaways from Zebra Technologies’ conference call:

Zebra reported strong first-quarter results with sales of nearly $1.5 billion, up 14% year over year, and non-GAAP EPS of $4.75, ahead of expectations.
The company raised its full-year outlook, now expecting 10%–14% sales growth and $18.30–$18.70 in non-GAAP EPS, citing strong backlog, pipeline momentum, and demand trends.
Management said it has line of sight to fully mitigate memory cost headwinds through pricing actions, supplier coordination, and product transitions, while maintaining margin guidance for the year.
Core businesses showed broad strength, with Connected Frontline up 20.6% and Asset Visibility and Automation up 4.8%, led by manufacturing, printing, and machine vision.
Executives highlighted AI, automation, RFID, and machine vision as long-term growth drivers, and said Zebra is using AI internally and externally to boost productivity and profitability.

Zebra Technologies Stock Up 2.1%

Shares of ZBRA opened at $246.76 on Thursday. The stock has a market capitalization of $12.14 billion, a price-to-earnings ratio of 29.84 and a beta of 1.62. The company has a debt-to-equity ratio of 0.69, a current ratio of 0.96 and a quick ratio of 0.58. The business’s 50 day simple moving average is $218.66 and its 200-day simple moving average is $240.55. Zebra Technologies has a 1 year low of $199.05 and a 1 year high of $352.66.

Insider Buying and Selling at Zebra Technologies

In other news, insider Cristen L. Kogl sold 145 shares of the business’s stock in a transaction that occurred on Thursday, March 5th. The stock was sold at an average price of $235.71, for a total transaction of $34,177.95. Following the transaction, the insider owned 23,687 shares of the company’s stock, valued at approximately $5,583,262.77. The trade was a 0.61% decrease in their position. The transaction was disclosed in a document filed with the SEC, which can be accessed through the SEC website. Corporate insiders own 0.91% of the company’s stock.

Hedge Funds Weigh In On Zebra Technologies

Several large investors have recently modified their holdings of the stock. Brown Advisory Inc. increased its position in shares of Zebra Technologies by 2.1% during the 2nd quarter. Brown Advisory Inc. now owns 1,787 shares of the industrial products company’s stock valued at $551,000 after purchasing an additional 36 shares during the last quarter. Empowered Funds LLC increased its position in shares of Zebra Technologies by 1.7% during the 4th quarter. Empowered Funds LLC now owns 2,385 shares of the industrial products company’s stock valued at $579,000 after purchasing an additional 40 shares during the last quarter. Modern Wealth Management LLC increased its position in shares of Zebra Technologies by 1.3% during the 2nd quarter. Modern Wealth Management LLC now owns 5,635 shares of the industrial products company’s stock valued at $1,738,000 after purchasing an additional 71 shares during the last quarter. Certuity LLC increased its position in shares of Zebra Technologies by 9.7% during the 3rd quarter. Certuity LLC now owns 824 shares of the industrial products company’s stock valued at $245,000 after purchasing an additional 73 shares during the last quarter. Finally, UMB Bank n.a. increased its position in shares of Zebra Technologies by 33.0% during the 4th quarter. UMB Bank n.a. now owns 306 shares of the industrial products company’s stock valued at $74,000 after purchasing an additional 76 shares during the last quarter. Institutional investors own 91.03% of the company’s stock.

Zebra Technologies News Summary

Here are the key news stories impacting Zebra Technologies this week:

Positive Sentiment: Zebra Technologies reported Q1 EPS of $4.75 versus $4.21 expected and revenue of $1.50 billion versus $1.48 billion expected, with revenue up 14.3% year over year. Zebra’s (NASDAQ:ZBRA) Q1 CY2026: Beats On Revenue, Stock Jumps 14.2%
Positive Sentiment: The company raised its 2026 guidance, including Q2 EPS of $4.20 to $4.50, signaling management expects demand momentum to continue. Zebra Technologies Beats Q1 Earnings Estimates, Raises 2026 Outlook
Positive Sentiment: KeyBanc upgraded Zebra Technologies after what it called strong Q1 results, adding to the bullish post-earnings sentiment. Zebra Technologies gets upgrade at KeyBanc after ‘strong’ Q1 results
Positive Sentiment: Needham reaffirmed a Buy rating, and BNP Paribas Exane and Truist both raised price targets, showing analysts see additional upside from current levels. Zebra Technologies (NASDAQ:ZBRA) Price Target Raised to $267.00 at Truist Financial
Neutral Sentiment: Recent commentary highlighted Zebra as a bellwether for industrial demand, with automation and AI trends supporting longer-term growth, but also noted margin pressure from freight and memory costs. Zebra Technologies surges following Q1 earnings. What comes next for ZEBRA stock?
Negative Sentiment: Potential cost headwinds from freight, logistics, memory inflation, and tariffs could pressure margins later this year if not fully offset by pricing and productivity actions. ZBRA Q1 deep dive: Automation and AI drive broad-based growth, memory supply managed

Analysts Set New Price Targets

Several equities research analysts recently commented on ZBRA shares. Morgan Stanley set a $323.00 price objective on Zebra Technologies in a report on Thursday, February 12th. Weiss Ratings reiterated a “hold (c)” rating on shares of Zebra Technologies in a report on Wednesday, January 21st. Truist Financial lifted their price objective on Zebra Technologies from $256.00 to $267.00 and gave the stock a “hold” rating in a report on Wednesday. UBS Group restated a “buy” rating and set a $335.00 price target on shares of Zebra Technologies in a research note on Friday, February 13th. Finally, Barclays boosted their price target on Zebra Technologies from $330.00 to $345.00 and gave the company an “overweight” rating in a research note on Wednesday. Eight investment analysts have rated the stock with a Buy rating and five have assigned a Hold rating to the stock. Based on data from MarketBeat.com, Zebra Technologies has a consensus rating of “Moderate Buy” and a consensus price target of $319.00.

Read Our Latest Stock Analysis on ZBRA

About Zebra Technologies

(Get Free Report)

Zebra Technologies Corporation is a global technology company specializing in marking, tracking and computer printing solutions. The company produces a wide range of hardware and software products designed to enable real-time visibility of assets, inventory and personnel across diverse industries. Its offerings help businesses automate data capture and streamline operations in environments such as retail, healthcare, manufacturing, transportation and logistics.

The company’s product portfolio includes barcode and RFID printers, mobile computing devices, barcode scanners, RFID readers and related supplies such as labels and tags.