S4 Capital (LON:SFOR) Stock Price Up 7.4% – Time to Buy?

by · The Cerbat Gem

S4 Capital plc (LON:SFOR – Get Free Report) shares traded up 7.4% on Thursday . The company traded as high as GBX 20.86 and last traded at GBX 20.40. 3,017,000 shares changed hands during trading, an increase of 12% from the average session volume of 2,688,764 shares. The stock had previously closed at GBX 19.

Key Stores Impacting S4 Capital

Here are the key news stories impacting S4 Capital this week:

  • Positive Sentiment: Near-term momentum and media attention: coverage noting the stock’s recent rise has coincided with above‑average volume (≈3.02M vs. avg ~2.69M), which can amplify short‑term buying interest. S4 Capital (LON:SFOR) Trading 7.4% Higher – Should You Buy?
  • Neutral Sentiment: Mixed valuation/metrics: market cap ~£135m and PEG ~1.11 suggest growth expectations are being priced in, while current and quick ratios (1.28 and 1.05) indicate basic short‑term liquidity is intact.
  • Negative Sentiment: Weak profitability and capital structure risks: negative P/E (loss‑making) and a high reported debt‑to‑equity (~37.08) raise execution and balance‑sheet concerns that could limit sustained upside.
  • Negative Sentiment: Technical picture is mixed-to-bearish: the stock is trading below its 200‑day moving average (50‑day ~GBX 18.80 vs. 200‑day ~GBX 21.44) and is closer to its one‑year low (GBX 15.70) than its one‑year high (GBX 42), suggesting any rally may be vulnerable if buying momentum fades.

Analyst Upgrades and Downgrades

A number of research analysts have recently commented on SFOR shares. Jefferies Financial Group decreased their price objective on shares of S4 Capital from GBX 40 to GBX 38 and set a “buy” rating for the company in a research report on Wednesday, November 26th. Deutsche Bank Aktiengesellschaft reduced their price target on S4 Capital from GBX 26 to GBX 24 and set a “hold” rating for the company in a report on Monday, November 24th. Finally, Peel Hunt restated a “hold” rating and issued a GBX 25 price objective on shares of S4 Capital in a research note on Monday, November 24th. One analyst has rated the stock with a Buy rating and two have assigned a Hold rating to the stock. According to MarketBeat.com, the company has a consensus rating of “Hold” and a consensus target price of GBX 29.

Check Out Our Latest Analysis on SFOR

S4 Capital Stock Performance

The company has a market cap of £135.25 million, a P/E ratio of -0.43, a price-to-earnings-growth ratio of 1.11 and a beta of 1.05. The stock has a 50 day moving average price of GBX 18.80 and a two-hundred day moving average price of GBX 21.44. The company has a quick ratio of 1.05, a current ratio of 1.28 and a debt-to-equity ratio of 37.08.

S4 Capital Company Profile

(Get Free Report)

S4 Capital plc, together with its subsidiaries, operates as a digital advertising and marketing services company in the Americas, Europe, the Middle East, Africa, and the Asia Pacific. It operates through three segments: Content, Data & Digital Media, and Technology Services. The company offers contents, campaigns, and assets for paid, social, and earned media, such as digital platforms and apps, as well as brand activations. In addition, it provides campaign management analytics, creative production and ad serving, platform and systems integration and transition, and training and education services.

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