Planet Fitness (NYSE:PLNT) Issues Earnings Results, Beats Estimates By $0.02 EPS

08 Nov 2026, 01:43 by Doug Wharley · The Cerbat Gem

Planet Fitness (NYSE:PLNT – Get Free Report) released its earnings results on Thursday. The company reported $0.83 EPS for the quarter, beating analysts’ consensus estimates of $0.81 by $0.02, FiscalAI reports. Planet Fitness had a negative return on equity of 47.24% and a net margin of 16.06%. The business had revenue of $359.98 million for the quarter, compared to analysts’ expectations of $348.34 million. During the same quarter in the prior year, the firm earned $0.80 earnings per share. The firm’s revenue was up 9.0% on a year-over-year basis.

Here are the key takeaways from Planet Fitness’ conference call:

Planet Fitness reported 1.5% systemwide same-club sales growth, ahead of expectations, and raised its 2026 same-club sales growth outlook to 1.5%–2% from about 1%. It also lifted its revenue growth outlook to approximately 8% and adjusted EBITDA growth outlook to 6.5%.
The company expects 2026 adjusted net income to decline approximately 3%, while lowering its outlook for new franchisee equipment placements to 135–140 from 150–160. Adjusted EBITDA margin fell to 40.6% from 42.6%, partly due to a higher required contribution to the national advertising fund.
A two-week $10 Classic Card promotion increased joins but did not generate enough revenue per member to support a systemwide price rollback, so the $15 Classic Card price will remain. The company plans targeted regional Black Card price increases beginning in the second quarter of 2027, informed by its pricing tests.
Management introduced new marketing and member-retention initiatives—including personalized outreach, a first-100-days program, signature events, and refreshed group fitness classes—after noting that newer members and younger members have higher churn. Executives cited encouraging early feedback on new advertising, but the initiatives’ impact on retention and growth remains to be demonstrated.
Planet Fitness acquired Portugal’s Be-Fit chain for approximately €102.5 million, adding 25 clubs and about 80,000 members; management expects the deal to be accretive in 2027 and sees potential to double its Iberian footprint over three to five years. The board also authorized a new $500 million share-repurchase program, and the company is reviewing sales of some U.S. corporate-owned clubs to franchisees.

Planet Fitness Stock Performance

Shares of NYSE PLNT traded up $0.27 during trading hours on Friday, hitting $60.34. The company’s stock had a trading volume of 2,028,573 shares, compared to its average volume of 1,871,907. The stock has a market cap of $4.56 billion, a price-to-earnings ratio of 20.45, a P/E/G ratio of 1.29 and a beta of 1.02. Planet Fitness has a 12 month low of $37.03 and a 12 month high of $114.26. The business has a 50-day simple moving average of $49.22 and a 200-day simple moving average of $61.34.

Insider Buying and Selling at Planet Fitness

In other news, COO William Bode sold 7,000 shares of Planet Fitness stock in a transaction that occurred on Monday, September 14th. The stock was sold at an average price of $51.22, for a total value of $358,540.00. Following the sale, the chief operating officer directly owned 32,939 shares in the company, valued at approximately $1,687,135.58. This trade represents a 17.53% decrease in their position. The sale was disclosed in a filing with the Securities & Exchange Commission, which can be accessed through the SEC website. Also, Director Christopher Tanco acquired 2,328 shares of the business’s stock in a transaction dated Monday, September 14th. The stock was acquired at an average price of $51.23 per share, for a total transaction of $119,263.44. Following the completion of the transaction, the director owned 2,328 shares in the company, valued at approximately $119,263.44. The trade was a ∞ increase in their position. The SEC filing for this purchase provides additional information. 0.90% of the stock is currently owned by corporate insiders.

Key Headlines Impacting Planet Fitness

Here are the key news stories impacting Planet Fitness this week:

Positive Sentiment: Third-quarter revenue rose 9% year over year to about $360 million, topping estimates of $348 million, while earnings of $0.83 per share also beat expectations. The company raised its 2026 forecast, adding to the upbeat results. Planet Fitness third-quarter results
Positive Sentiment: Planet Fitness authorized a new $500 million share repurchase program and said it repurchased and retired $50 million of stock in the quarter. Buybacks can support per-share earnings and shareholder returns. Share repurchase announcement
Positive Sentiment: Wells Fargo raised its price target to $75 from $65 and kept an overweight rating; RBC lifted its target to $70 from $60 with an outperform rating; and KeyCorp raised its target to $68 from $65 while maintaining overweight. The revisions signal improved analyst confidence. Wells Fargo analyst ratings
Positive Sentiment: Management plans regional Black Card price increases beginning in the second quarter of 2027, which could support future revenue, and announced entry into Portugal through the acquisition of Be-Fit. Long-term investor takeaways
Neutral Sentiment: System-wide same-club sales increased 1.5%. Management is also reviewing its domestic company-owned clubs and plans to sell a portion; the outcome and effects of that strategic move remain uncertain. Planet Fitness third-quarter results

Analysts Set New Price Targets

PLNT has been the topic of several recent research reports. KeyCorp increased their price objective on Planet Fitness from $65.00 to $68.00 and gave the company an “overweight” rating in a research report on Friday. Deutsche Bank Aktiengesellschaft restated a “hold” rating and issued a $55.00 target price on shares of Planet Fitness in a research report on Wednesday, July 22nd. Zacks Research raised Planet Fitness from a “strong sell” rating to a “hold” rating in a research note on Friday, July 10th. Robert W. Baird reduced their price target on shares of Planet Fitness from $72.00 to $60.00 and set an “outperform” rating on the stock in a research report on Monday, October 5th. Finally, Wells Fargo & Company increased their price target on shares of Planet Fitness from $65.00 to $75.00 and gave the company an “overweight” rating in a research report on Friday. One equities research analyst has rated the stock with a Strong Buy rating, eleven have issued a Buy rating, nine have given a Hold rating and one has assigned a Sell rating to the company. According to data from MarketBeat.com, Planet Fitness has a consensus rating of “Moderate Buy” and a consensus target price of $71.29.

Read Our Latest Stock Report on PLNT

About Planet Fitness

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Planet Fitness, Inc (NYSE: PLNT) is a franchised fitness-center company that operates under the Planet Fitness brand. The company follows a “high-value, low-price” model designed to make gym memberships accessible to a broad range of consumers. Its clubs offer cardiovascular and strength-training equipment, group and individual exercise areas, and a welcoming environment known as the “Judgement Free Zone.”