Planet Fitness (NYSE:PLNT) Releases Quarterly Earnings Results, Beats Expectations By $0.03 EPS

by · The Cerbat Gem

Planet Fitness (NYSE:PLNT – Get Free Report) announced its earnings results on Thursday. The company reported $0.88 EPS for the quarter, topping the consensus estimate of $0.85 by $0.03, FiscalAI reports. Planet Fitness had a net margin of 16.88% and a negative return on equity of 59.46%. The business had revenue of $365.22 million during the quarter, compared to the consensus estimate of $356.21 million. During the same quarter in the previous year, the firm posted $0.86 EPS. Planet Fitness’s revenue was up 7.1% compared to the same quarter last year. Planet Fitness updated its FY 2026 guidance to 3.254-3.254 EPS.

Here are the key takeaways from Planet Fitness’ conference call:

  • Q2 performance was mixed: Planet Fitness ended the quarter with 21.5 million members, up 3.6% year over year, while same-club sales rose 1.7% and adjusted EBITDA increased 3.5% to $153 million. However, comparable sales were driven entirely by rate growth, reflecting slower member additions.
  • Management raised full-year adjusted EPS growth guidance to approximately 6% from 4%, primarily due to share repurchases, while maintaining expectations for roughly 7% revenue growth, 6% adjusted EBITDA growth, and 180–190 new club openings.
  • The company is prioritizing sustainable member growth through revised marketing, media optimization, retention tools, app upgrades, and a national limited-time $10 Classic Card promotion. Management emphasized that the promotion is a test—not a rollback of the standard $15 price—and said Black Card pricing decisions remain under evaluation.
  • Planet Fitness repurchased approximately 4 million shares for $200 million during Q2, bringing year-to-date buybacks to $250 million and leaving $250 million under its authorization. Management also plans to continue recycling capital selectively through asset sales and international opportunities.
  • Black Card penetration increased 210 basis points year over year to approximately 68%, supported by continued additions to recovery offerings, while the expanded Black Card Spa test across 100 clubs and a redesigned app are intended to improve engagement and retention.

Planet Fitness Stock Down 2.3%

Shares of PLNT traded down $1.17 during midday trading on Friday, hitting $50.04. The company’s stock had a trading volume of 2,904,341 shares, compared to its average volume of 1,997,513. Planet Fitness has a one year low of $37.03 and a one year high of $114.26. The stock has a market capitalization of $3.98 billion, a price-to-earnings ratio of 16.96, a price-to-earnings-growth ratio of 1.09 and a beta of 1.03. The company’s fifty day simple moving average is $52.68 and its two-hundred day simple moving average is $67.15.

Trending Headlines about Planet Fitness

Here are the key news stories impacting Planet Fitness this week:

  • Positive Sentiment: Planet Fitness exceeded expectations in the second quarter, reporting adjusted EPS of $0.88 versus the $0.85 consensus estimate and revenue of $365.2 million versus estimates of $356.2 million. Revenue increased 7.1% year over year. Planet Fitness Beats Q2 Earnings and Revenue Estimates
  • Positive Sentiment: Management repurchased and retired approximately $200 million of Class A stock during the quarter, while raising its full-year 2026 EPS outlook to approximately $3.254, above the roughly $3.20 analyst consensus. The company continues to target 180–190 new club openings. Planet Fitness Announces Second Quarter 2026 Results
  • Neutral Sentiment: Analyst coverage highlighted pricing tests, marketing changes and a strategic shift intended to support growth. However, system-wide same-club sales rose only 1.7%, suggesting that the benefits of these initiatives have not yet fully offset softer member growth. PLNT Q2 Deep Dive
  • Negative Sentiment: Several law firms publicized a previously filed securities class-action lawsuit against Planet Fitness and certain executives. The complaints allege that the company failed to disclose risks related to its marketing strategy and market conditions before a May 2026 guidance revision. The allegations have not been proven, but the repeated notices may pressure sentiment and create potential legal costs or liabilities. The lead-plaintiff deadline is September 14, 2026. Planet Fitness Securities Class Action Announcement

Institutional Trading of Planet Fitness

Large investors have recently bought and sold shares of the business. Daiwa Securities Group Inc. lifted its stake in Planet Fitness by 22.8% in the 4th quarter. Daiwa Securities Group Inc. now owns 1,879 shares of the company’s stock valued at $204,000 after purchasing an additional 349 shares during the last quarter. Mercer Global Advisors Inc. ADV boosted its position in Planet Fitness by 16.0% in the third quarter. Mercer Global Advisors Inc. ADV now owns 2,458 shares of the company’s stock valued at $255,000 after buying an additional 339 shares in the last quarter. Evergreen Capital Management LLC grew its stake in shares of Planet Fitness by 50.3% during the second quarter. Evergreen Capital Management LLC now owns 3,280 shares of the company’s stock worth $358,000 after buying an additional 1,098 shares during the last quarter. Oxford Asset Management LLP acquired a new position in shares of Planet Fitness during the second quarter worth $221,000. Finally, Meiji Yasuda Asset Management Co Ltd. acquired a new stake in shares of Planet Fitness during the 2nd quarter valued at $218,000. 95.53% of the stock is owned by institutional investors and hedge funds.

Wall Street Analysts Forecast Growth

A number of brokerages have recently issued reports on PLNT. Roth Capital reduced their price objective on Planet Fitness from $109.00 to $64.00 and set a “buy” rating for the company in a report on Wednesday, May 20th. Raymond James Financial reissued a “strong-buy” rating and set a $62.00 price target on shares of Planet Fitness in a report on Friday. Canaccord Genuity Group boosted their price target on Planet Fitness from $80.00 to $82.00 and gave the company a “buy” rating in a research note on Monday, July 20th. Guggenheim decreased their price objective on Planet Fitness from $126.00 to $95.00 and set a “buy” rating on the stock in a report on Friday, May 8th. Finally, Zacks Research upgraded Planet Fitness from a “strong sell” rating to a “hold” rating in a research report on Friday, July 10th. One analyst has rated the stock with a Strong Buy rating, eleven have given a Buy rating, nine have given a Hold rating and one has given a Sell rating to the stock. Based on data from MarketBeat, the stock has a consensus rating of “Moderate Buy” and an average price target of $70.03.

View Our Latest Analysis on PLNT

About Planet Fitness

(Get Free Report)

Planet Fitness, Inc is a franchisor and operator of fitness centers based in Hampton, New Hampshire. Established in 1992, the company designs and equips its clubs to offer a non-intimidating workout environment, often marketed under its “Judgment Free Zone” philosophy. Planet Fitness markets affordable membership plans and a variety of cardio and strength-training equipment, positioning itself to attract casual and first-time gym users.

The company operates through a network of franchised and company-owned clubs.

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