Yelp (NYSE:YELP) Insider Sells $26,136.00 in Stock

06 Mar 2026, 08:46 by Amy Steele · The Cerbat Gem

Yelp Inc. (NYSE:YELP – Get Free Report) insider Craig Saldanha sold 1,200 shares of the company’s stock in a transaction dated Monday, March 2nd. The shares were sold at an average price of $21.78, for a total transaction of $26,136.00. Following the sale, the insider directly owned 253,134 shares of the company’s stock, valued at approximately $5,513,258.52. This represents a 0.47% decrease in their position. The sale was disclosed in a filing with the SEC, which is available through this hyperlink.

Craig Saldanha also recently made the following trade(s):

On Monday, February 2nd, Craig Saldanha sold 1,200 shares of Yelp stock. The stock was sold at an average price of $27.40, for a total transaction of $32,880.00.
On Friday, January 2nd, Craig Saldanha sold 1,200 shares of Yelp stock. The stock was sold at an average price of $30.43, for a total value of $36,516.00.

Yelp Price Performance

YELP stock opened at $24.32 on Friday. Yelp Inc. has a 1 year low of $19.60 and a 1 year high of $41.22. The firm has a market capitalization of $1.50 billion, a PE ratio of 10.81, a price-to-earnings-growth ratio of 0.58 and a beta of 0.56. The business has a 50 day simple moving average of $26.12 and a 200-day simple moving average of $29.36.

Yelp (NYSE:YELP – Get Free Report) last announced its quarterly earnings data on Thursday, February 12th. The local business review company reported $0.61 EPS for the quarter, topping analysts’ consensus estimates of $0.47 by $0.14. The firm had revenue of $359.99 million for the quarter, compared to the consensus estimate of $358.70 million. Yelp had a return on equity of 19.96% and a net margin of 9.94%.The firm’s revenue was down .5% compared to the same quarter last year. During the same quarter last year, the business posted $0.62 earnings per share. On average, equities research analysts expect that Yelp Inc. will post 2.22 EPS for the current year.

Trending Headlines about Yelp

Here are the key news stories impacting Yelp this week:

Positive Sentiment: Large institutional buying — several funds (LSV, Acadian, Dimensional, Arrowstreet, Ameriprise) increased holdings in recent quarters, signaling continued institutional confidence and providing support under the share price. MarketBeat YELP
Positive Sentiment: Recent quarterly results showed an EPS beat (reported $0.61 vs. $0.47 consensus) and revenue roughly in line — a reminder Yelp can still deliver margin and profitability upside versus expectations. MarketBeat YELP
Neutral Sentiment: Brand relevance item — a New Jersey restaurant made Yelp’s Top 100 for 2026, which is positive for user engagement but unlikely to move the stock materially on its own. This NJ restaurant made Yelp’s list of top 100 for 2026
Negative Sentiment: Zacks Research cut earnings forecasts across multiple quarters and trimmed FY2026/FY2027 EPS assumptions (several quarter-by-quarter downgrades and FY reductions), and kept a “Hold” rating — this creates downward pressure on forward expectations and could weigh on valuation going forward.
Negative Sentiment: Insider selling: VP Craig Saldanha sold 1,200 shares (March 2) at about $21.78; while size is small relative to holdings, repeated sales by the same insider can be perceived negatively by some investors. Craig Saldanha Sells 1,200 Shares of Yelp
Negative Sentiment: Analyst landscape is mixed-to-negative: several firms trimmed price targets or ratings (JPMorgan cut its target to $22), and MarketBeat shows a consensus “Reduce” stance with a ~$28.50 target — this consensus caps upside until forecast visibility improves.

Analyst Ratings Changes

Several equities research analysts recently issued reports on the stock. Weiss Ratings cut shares of Yelp from a “hold (c-)” rating to a “sell (d+)” rating in a research report on Wednesday, February 11th. Evercore dropped their price target on shares of Yelp from $45.00 to $38.00 and set an “outperform” rating for the company in a research note on Monday, November 10th. Morgan Stanley cut their price target on shares of Yelp from $30.00 to $28.00 and set an “underweight” rating for the company in a report on Tuesday, January 13th. Zacks Research cut Yelp from a “strong-buy” rating to a “hold” rating in a report on Tuesday, February 17th. Finally, The Goldman Sachs Group cut their target price on Yelp from $33.00 to $25.00 and set a “neutral” rating for the company in a research note on Tuesday, February 17th. One research analyst has rated the stock with a Buy rating, four have assigned a Hold rating and three have assigned a Sell rating to the stock. According to data from MarketBeat.com, the company presently has an average rating of “Reduce” and an average price target of $28.50.

Read Our Latest Report on Yelp

Institutional Inflows and Outflows

Hedge funds and other institutional investors have recently modified their holdings of the company. Bfsg LLC raised its holdings in shares of Yelp by 110.3% in the 3rd quarter. Bfsg LLC now owns 839 shares of the local business review company’s stock valued at $26,000 after buying an additional 440 shares during the period. BNP PARIBAS ASSET MANAGEMENT Holding S.A. purchased a new stake in Yelp during the second quarter worth about $28,000. CIBC Private Wealth Group LLC lifted its position in shares of Yelp by 100.0% during the third quarter. CIBC Private Wealth Group LLC now owns 892 shares of the local business review company’s stock worth $28,000 after purchasing an additional 446 shares in the last quarter. Fifth Third Bancorp lifted its position in shares of Yelp by 70.4% during the fourth quarter. Fifth Third Bancorp now owns 1,159 shares of the local business review company’s stock worth $35,000 after purchasing an additional 479 shares in the last quarter. Finally, Hantz Financial Services Inc. boosted its stake in shares of Yelp by 181.3% in the fourth quarter. Hantz Financial Services Inc. now owns 1,297 shares of the local business review company’s stock valued at $39,000 after purchasing an additional 836 shares during the period. 90.11% of the stock is currently owned by hedge funds and other institutional investors.

About Yelp

(Get Free Report)

Yelp is a digital platform that connects consumers with local businesses through user-generated reviews, ratings and multimedia content. The company’s flagship offerings include the Yelp website and mobile applications for iOS and Android, where users can search for and discover restaurants, shops, service providers and other points of interest. In addition to crowd-sourced reviews and photographs, Yelp provides business profile pages featuring hours, contact information, menus and direct messaging capabilities.