FBN Securities Issues Pessimistic Forecast for ServiceNow (NYSE:NOW) Stock Price

24 Apr 2026, 11:22 by Scott Moore · The Cerbat Gem

ServiceNow (NYSE:NOW – Get Free Report) had its target price dropped by FBN Securities from $160.00 to $120.00 in a report issued on Thursday,MarketScreener reports. FBN Securities’ price objective indicates a potential upside of 40.38% from the stock’s previous close.

A number of other analysts have also recently weighed in on the company. HSBC cut their price target on ServiceNow from $226.00 to $171.00 and set a “buy” rating on the stock in a research note on Thursday, April 16th. Robert W. Baird cut their target price on ServiceNow from $125.00 to $118.00 and set an “outperform” rating on the stock in a research report on Thursday. Benchmark started coverage on ServiceNow in a research report on Wednesday, April 1st. They set a “buy” rating and a $125.00 target price on the stock. BNP Paribas Exane upgraded ServiceNow from a “neutral” rating to an “outperform” rating and set a $140.00 target price on the stock in a research report on Monday, March 16th. Finally, Raymond James Financial cut their target price on ServiceNow from $160.00 to $130.00 and set an “outperform” rating on the stock in a research report on Thursday. Two equities research analysts have rated the stock with a Strong Buy rating, thirty-four have given a Buy rating, six have given a Hold rating and one has assigned a Sell rating to the stock. Based on data from MarketBeat, the company currently has a consensus rating of “Moderate Buy” and a consensus target price of $146.65.

Check Out Our Latest Stock Report on ServiceNow

ServiceNow Stock Up 0.8%

ServiceNow stock traded up $0.70 during midday trading on Thursday, reaching $85.48. The company’s stock had a trading volume of 7,892,008 shares, compared to its average volume of 20,735,670. ServiceNow has a fifty-two week low of $81.24 and a fifty-two week high of $211.48. The company has a quick ratio of 1.00, a current ratio of 1.00 and a debt-to-equity ratio of 0.12. The company has a market cap of $88.57 billion, a P/E ratio of 51.37, a P/E/G ratio of 1.73 and a beta of 1.01. The business has a 50-day simple moving average of $105.18 and a 200-day simple moving average of $138.45.

ServiceNow (NYSE:NOW – Get Free Report) last posted its quarterly earnings results on Wednesday, April 22nd. The information technology services provider reported $0.97 earnings per share for the quarter, meeting analysts’ consensus estimates of $0.97. ServiceNow had a return on equity of 18.16% and a net margin of 12.59%.The company had revenue of $3.77 billion for the quarter, compared to analysts’ expectations of $3.75 billion. During the same period last year, the firm earned $0.81 earnings per share. ServiceNow’s quarterly revenue was up 22.1% on a year-over-year basis. On average, research analysts expect that ServiceNow will post 2.49 earnings per share for the current fiscal year.

Insider Activity at ServiceNow

In related news, insider Paul Fipps sold 9,641 shares of the business’s stock in a transaction dated Wednesday, February 18th. The stock was sold at an average price of $105.93, for a total value of $1,021,271.13. Following the transaction, the insider owned 11,757 shares in the company, valued at $1,245,419.01. The trade was a 45.06% decrease in their position. The sale was disclosed in a legal filing with the SEC, which is available at the SEC website. Also, insider Kevin Thomas Mcbride sold 1,400 shares of the business’s stock in a transaction dated Friday, February 13th. The shares were sold at an average price of $105.71, for a total value of $147,994.00. Following the completion of the transaction, the insider owned 26,314 shares in the company, valued at $2,781,652.94. This trade represents a 5.05% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Insiders have sold 16,237 shares of company stock worth $1,697,162 in the last quarter. Company insiders own 0.34% of the company’s stock.

Institutional Investors Weigh In On ServiceNow

Institutional investors have recently added to or reduced their stakes in the business. IAG Wealth Partners LLC boosted its holdings in ServiceNow by 200.0% in the 3rd quarter. IAG Wealth Partners LLC now owns 27 shares of the information technology services provider’s stock valued at $25,000 after purchasing an additional 18 shares in the last quarter. Noble Wealth Management PBC boosted its holdings in ServiceNow by 400.0% in the 4th quarter. Noble Wealth Management PBC now owns 160 shares of the information technology services provider’s stock valued at $25,000 after purchasing an additional 128 shares in the last quarter. Millstone Evans Group LLC boosted its holdings in ServiceNow by 400.0% in the 4th quarter. Millstone Evans Group LLC now owns 165 shares of the information technology services provider’s stock valued at $25,000 after purchasing an additional 132 shares in the last quarter. CBIZ Investment Advisory Services LLC boosted its holdings in ServiceNow by 540.0% in the 4th quarter. CBIZ Investment Advisory Services LLC now owns 160 shares of the information technology services provider’s stock valued at $25,000 after purchasing an additional 135 shares in the last quarter. Finally, Blueline Advisors LLC purchased a new stake in ServiceNow in the 4th quarter valued at approximately $25,000. Hedge funds and other institutional investors own 87.18% of the company’s stock.

ServiceNow News Roundup

Here are the key news stories impacting ServiceNow this week:

Positive Sentiment: Q1 revenue and subscription strength — ServiceNow beat revenue expectations and raised its annual subscription outlook, driven by AI product adoption (subscription revenue +22% y/y). ServiceNow Reports Q1 Results
Positive Sentiment: AI momentum and partnerships — Management emphasized accelerating revenue from AI workflows and deepened a strategic partnership with Google Cloud to expand AI agents across industries — a key long-term growth driver. ServiceNow & Google Cloud AI Partnership
Positive Sentiment: Strategic M&A completed — ServiceNow closed the Armis cyber-exposure acquisition, expanding security capabilities (strategic for cross-sell even as it temporarily pressures margins). Armis Acquisition Closed
Neutral Sentiment: EPS roughly in line — Non-GAAP EPS matched expectations ($0.97), so the selloff is less about the quarter’s headline profit and more about forward-looking items. Earnings Details
Negative Sentiment: Margin pressure from Armis and buy vs. integration costs — Management said the Armis deal will subtract from operating margins this year (management quantified a mid-single to low-double-digit bps headwind), raising near-term profitability concerns. Armis Margin Impact
Negative Sentiment: Geopolitical deal delays — ServiceNow flagged that the Iran/Middle East conflict delayed several large deals, creating an estimated ~75 bps headwind to subscription revenue in Q1 and raising investor concern about near-term growth visibility. Deal Delays / Iran Impact
Negative Sentiment: Analyst repricing and sell-side cuts — Multiple firms trimmed price targets and some modeled lower near-term growth/margins; that led to forced selling and sector contagion as software peers were marked down. Analyst Cuts & Market Reaction
Negative Sentiment: Sector risk and AI-disruption fears — ServiceNow’s cautious near-term tone reignited broader concerns about AI disruption and margin recovery across the software group, amplifying the drop. Sector Reaction

ServiceNow Company Profile

(Get Free Report)

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.