Analysts Set ServiceNow, Inc. (NYSE:NOW) Price Target at $143.39

06 Aug 2026, 02:58 by Amy Steele · The Cerbat Gem

Shares of ServiceNow, Inc. (NYSE:NOW – Get Free Report) have been assigned an average rating of “Moderate Buy” from the forty-two research firms that are presently covering the stock, MarketBeat reports. Three research analysts have rated the stock with a sell rating, two have given a hold rating, thirty-six have given a buy rating and one has assigned a strong buy rating to the company. The average twelve-month target price among brokerages that have covered the stock in the last year is $143.3902.

NOW has been the subject of a number of recent research reports. Oppenheimer reissued an “outperform” rating and set a $140.00 price target (up from $130.00) on shares of ServiceNow in a research report on Wednesday, July 15th. Citic Securities decreased their target price on shares of ServiceNow from $168.00 to $140.00 and set a “buy” rating for the company in a research note on Thursday, May 21st. Royal Bank Of Canada reiterated an “outperform” rating and set a $130.00 target price on shares of ServiceNow in a report on Thursday, July 23rd. Cantor Fitzgerald upped their price target on ServiceNow from $122.00 to $141.00 and gave the stock an “overweight” rating in a research note on Monday, July 20th. Finally, JPMorgan Chase & Co. lifted their price objective on ServiceNow from $145.00 to $150.00 and gave the company an “overweight” rating in a research note on Thursday, July 23rd.

View Our Latest Stock Report on NOW

Key Stories Impacting ServiceNow

Here are the key news stories impacting ServiceNow this week:

Positive Sentiment: ServiceNow launched six autonomous security products built on its Armis and Veza acquisitions, strengthening its position in enterprise cybersecurity and expanding its AI-driven product portfolio. ServiceNow debuts six autonomous security products built on Armis and Veza
Positive Sentiment: New healthcare partnerships with Hyro and Autonomize AI are adding agentic AI, workflow automation, and fraud-prevention applications to the ServiceNow Store, supporting use-case expansion and potential recurring revenue growth. Hyro partners with ServiceNow
Positive Sentiment: Analysts and investment commentators continue to describe NOW as an “enterprise AI bargain,” citing strong subscription growth, AI monetization, and a cybersecurity business that reportedly exceeds $1 billion and is growing rapidly. ServiceNow built a billion-dollar cybersecurity business
Neutral Sentiment: ServiceNow named Simon Mouyal as chief marketing officer, an executive change that could support go-to-market efforts but has no immediate financial impact. ServiceNow names Simon Mouyal chief marketing officer
Negative Sentiment: The main overhang is that NOW’s sizable year-to-date decline reflects investor concerns about AI competition, elevated valuation, and the broader software sell-off. These concerns are pressuring the stock even though operating growth remains solid. ServiceNow drops 23 percent year to date
Negative Sentiment: ServiceNow’s planned reduction of approximately 1,000 jobs may improve efficiency and margins, but it also signals cost discipline and potential uncertainty around near-term growth, contributing to investor caution. ServiceNow cuts 1,000 jobs

Insider Transactions at ServiceNow

In other news, insider Paul Fipps sold 1,048 shares of ServiceNow stock in a transaction dated Monday, May 18th. The stock was sold at an average price of $98.51, for a total value of $103,238.48. Following the completion of the transaction, the insider owned 12,072 shares of the company’s stock, valued at $1,189,212.72. The trade was a 7.99% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, Director Paul Edward Chamberlain sold 1,500 shares of the stock in a transaction dated Thursday, May 14th. The shares were sold at an average price of $87.23, for a total transaction of $130,845.00. Following the sale, the director directly owned 44,930 shares in the company, valued at $3,919,243.90. This trade represents a 3.23% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders sold a total of 19,144 shares of company stock valued at $1,730,097 in the last quarter. 0.34% of the stock is owned by insiders.

Institutional Investors Weigh In On ServiceNow

Several institutional investors and hedge funds have recently made changes to their positions in the company. Bridgewater Advisors Inc. bought a new position in ServiceNow in the 2nd quarter valued at approximately $4,023,000. SFE Investment Counsel bought a new stake in shares of ServiceNow in the 2nd quarter worth $3,137,000. Bank Hapoalim BM purchased a new position in shares of ServiceNow in the second quarter worth $2,656,000. BIP Wealth LLC purchased a new position in shares of ServiceNow in the second quarter worth $555,000. Finally, Trifecta Capital Advisors LLC bought a new position in shares of ServiceNow during the second quarter valued at $4,053,000. Institutional investors own 87.18% of the company’s stock.

ServiceNow Price Performance

Shares of NOW stock opened at $117.10 on Monday. The business’s fifty day moving average is $106.55 and its 200 day moving average is $105.80. The company has a quick ratio of 0.70, a current ratio of 0.70 and a debt-to-equity ratio of 0.43. The stock has a market cap of $121.08 billion, a price-to-earnings ratio of 73.19, a PEG ratio of 2.08 and a beta of 0.94. ServiceNow has a twelve month low of $81.24 and a twelve month high of $194.73.

ServiceNow (NYSE:NOW – Get Free Report) last announced its quarterly earnings data on Wednesday, July 22nd. The information technology services provider reported $0.90 EPS for the quarter, beating the consensus estimate of $0.86 by $0.04. The business had revenue of $3.99 billion during the quarter, compared to analyst estimates of $3.93 billion. ServiceNow had a return on equity of 16.45% and a net margin of 11.34%.The company’s revenue for the quarter was up 24.0% on a year-over-year basis. During the same quarter last year, the firm posted $0.81 earnings per share. Research analysts expect that ServiceNow will post 2.24 EPS for the current fiscal year.

ServiceNow Company Profile

(Get Free Report)

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.