JPMorgan Chase & Co. Issues Positive Forecast for Hasbro (NASDAQ:HAS) Stock Price

24 Apr 2026, 11:06 by Scott Moore · The Cerbat Gem

Hasbro (NASDAQ:HAS – Free Report) had its target price boosted by JPMorgan Chase & Co. from $115.00 to $125.00 in a research report released on Thursday,MarketScreener reports. JPMorgan Chase & Co. currently has an overweight rating on the stock.

Several other research firms have also recently commented on HAS. Monness Crespi & Hardt boosted their price target on shares of Hasbro from $90.00 to $120.00 and gave the stock a “buy” rating in a report on Wednesday, February 11th. Jefferies Financial Group boosted their price target on shares of Hasbro from $95.00 to $112.00 and gave the stock a “buy” rating in a report on Friday, February 6th. BNP Paribas Exane lowered their price target on shares of Hasbro from $118.00 to $115.00 and set an “outperform” rating for the company in a report on Wednesday, April 1st. Citigroup boosted their price target on shares of Hasbro from $97.00 to $118.00 and gave the stock a “buy” rating in a report on Thursday, February 12th. Finally, Argus set a $105.00 price target on shares of Hasbro in a report on Friday, March 13th. One investment analyst has rated the stock with a Strong Buy rating, eleven have issued a Buy rating and four have given a Hold rating to the stock. According to MarketBeat.com, Hasbro currently has a consensus rating of “Moderate Buy” and an average price target of $113.79.

Read Our Latest Stock Report on HAS

Hasbro Trading Up 0.1%

Shares of HAS traded up $0.05 during trading on Thursday, reaching $96.63. 180,655 shares of the company traded hands, compared to its average volume of 1,894,190. The company has a quick ratio of 1.24, a current ratio of 1.38 and a debt-to-equity ratio of 4.89. Hasbro has a twelve month low of $59.85 and a twelve month high of $106.98. The stock has a market cap of $13.68 billion, a PE ratio of -41.16 and a beta of 0.55. The stock has a 50-day simple moving average of $94.76 and a 200-day simple moving average of $86.77.

Hasbro (NASDAQ:HAS – Get Free Report) last issued its quarterly earnings results on Tuesday, February 10th. The company reported $1.51 EPS for the quarter, beating the consensus estimate of $0.99 by $0.52. Hasbro had a negative net margin of 6.86% and a positive return on equity of 127.21%. The company had revenue of $1.45 billion during the quarter, compared to analysts’ expectations of $1.26 billion. During the same quarter last year, the company posted $0.46 EPS. The firm’s revenue was up 31.3% compared to the same quarter last year. On average, analysts anticipate that Hasbro will post 5.66 earnings per share for the current year.

Hasbro Announces Dividend

The business also recently disclosed a quarterly dividend, which was paid on Wednesday, March 4th. Stockholders of record on Wednesday, February 18th were given a dividend of $0.70 per share. This represents a $2.80 annualized dividend and a dividend yield of 2.9%. The ex-dividend date was Wednesday, February 18th. Hasbro’s payout ratio is currently -119.15%.

Insider Activity at Hasbro

In other news, insider Timothy J. Kilpin sold 7,773 shares of the business’s stock in a transaction that occurred on Friday, February 13th. The shares were sold at an average price of $103.00, for a total transaction of $800,619.00. Following the completion of the sale, the insider owned 36,528 shares in the company, valued at approximately $3,762,384. The trade was a 17.55% decrease in their position. The sale was disclosed in a filing with the Securities & Exchange Commission, which can be accessed through this link. Also, CFO Gina M. Goetter sold 12,429 shares of the business’s stock in a transaction that occurred on Thursday, February 12th. The stock was sold at an average price of $103.46, for a total transaction of $1,285,904.34. Following the sale, the chief financial officer owned 68,221 shares of the company’s stock, valued at $7,058,144.66. This represents a 15.41% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Insiders have sold a total of 413,342 shares of company stock worth $42,241,679 over the last 90 days. 0.85% of the stock is owned by corporate insiders.

Institutional Trading of Hasbro

Several institutional investors have recently modified their holdings of the stock. Vanguard Group Inc. lifted its position in shares of Hasbro by 2.7% during the 4th quarter. Vanguard Group Inc. now owns 16,976,679 shares of the company’s stock worth $1,392,088,000 after buying an additional 453,038 shares during the last quarter. State Street Corp raised its position in Hasbro by 2.1% in the 2nd quarter. State Street Corp now owns 6,508,052 shares of the company’s stock valued at $480,424,000 after purchasing an additional 131,678 shares during the last quarter. AQR Capital Management LLC raised its position in Hasbro by 47.3% in the 4th quarter. AQR Capital Management LLC now owns 4,357,147 shares of the company’s stock valued at $357,286,000 after purchasing an additional 1,399,499 shares during the last quarter. Geode Capital Management LLC raised its position in Hasbro by 3.5% in the 4th quarter. Geode Capital Management LLC now owns 3,661,020 shares of the company’s stock valued at $299,700,000 after purchasing an additional 122,592 shares during the last quarter. Finally, Bank of America Corp DE raised its position in Hasbro by 21.9% in the 3rd quarter. Bank of America Corp DE now owns 3,633,213 shares of the company’s stock valued at $275,579,000 after purchasing an additional 651,790 shares during the last quarter. Hedge funds and other institutional investors own 91.83% of the company’s stock.

Hasbro News Roundup

Here are the key news stories impacting Hasbro this week:

Positive Sentiment: Preliminary Q1 revenue topped estimates and management gave Q1 revenue guidance of $970M–$985M, well above consensus — the company said growth was broad-based and reiterated full-year guidance. Hasbro Announces Preliminary First Quarter 2026 Financial Results
Positive Sentiment: Demand for Magic: The Gathering was cited as a key driver of the beat, supporting margins and operating profit improvement prospects. Hasbro Preliminary Revenue Beats Estimates, Buoyed by ‘Magic’
Positive Sentiment: Wall Street responded: Morgan Stanley raised its price target to $122 (overweight) and JPMorgan to $125 (overweight), implying sizable upside from current levels. Morgan Stanley Raises Hasbro Price Target JPMorgan Raises Hasbro Price Target
Neutral Sentiment: Company statement and media coverage note deliveries for key products (including Magic) have not been materially disrupted by the cyber incident, which limits near-term operational risk. ‘Magic: The Gathering’ players shouldn’t worry
Neutral Sentiment: Product/newsflow: Hasbro revealed new Transformers figures for fall 2026 — positive for brand/licensing momentum but unlikely to move near-term results materially. Hasbro Reveals 3 New Transformers Figures
Negative Sentiment: Hasbro disclosed an unauthorized network access that prompted a delay in filing full Q1 results; the investigation and any potential remediation costs or data issues add execution and reputational risk until resolved. Hasbro delays quarterly results after cybersecurity incident

About Hasbro

(Get Free Report)

Hasbro, Inc is a global play and entertainment company, known for designing, manufacturing and marketing a diverse portfolio of toys, games and consumer products. Founded in 1923 as Hassenfeld Brothers and headquartered in Pawtucket, Rhode Island, the company has grown into one of the foremost names in the toy industry, with a presence in retail, digital and entertainment channels worldwide.

The company’s brand portfolio features iconic properties such as Monopoly, Play-Doh, Nerf, My Little Pony and Transformers.