Amazon.com (NASDAQ:AMZN) Stock Price Down 1.4% Following Insider Selling

07 May 2026, 17:08 by Doug Wharley · The Cerbat Gem

Amazon.com, Inc. (NASDAQ:AMZN)’s stock price fell 1.4% on Thursday following insider selling activity. The company traded as low as $270.49 and last traded at $271.17. 35,444,695 shares changed hands during mid-day trading, a decline of 29% from the average session volume of 50,171,098 shares. The stock had previously closed at $274.99.

Specifically, CEO Andrew R. Jassy sold 31,352 shares of the firm’s stock in a transaction on Monday, May 4th. The stock was sold at an average price of $275.00, for a total transaction of $8,621,800.00. Following the completion of the transaction, the chief executive officer directly owned 2,175,766 shares of the company’s stock, valued at $598,335,650. This trade represents a 1.42% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available at this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Douglas J. Herrington sold 27,500 shares of the firm’s stock in a transaction on Monday, May 4th. The stock was sold at an average price of $275.00, for a total value of $7,562,500.00. Following the transaction, the chief executive officer directly owned 471,361 shares of the company’s stock, valued at approximately $129,624,275. This represents a 5.51% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. In related news, CEO Douglas J. Herrington sold 1,000 shares of the firm’s stock in a transaction on Friday, May 1st. The stock was sold at an average price of $265.65, for a total transaction of $265,650.00. Following the completion of the transaction, the chief executive officer directly owned 498,861 shares of the company’s stock, valued at $132,522,424.65. This trade represents a 0.20% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available at this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan.

Analyst Ratings Changes

A number of analysts have weighed in on the company. Rothschild & Co Redburn set a $230.00 price target on Amazon.com in a report on Wednesday, January 21st. Deutsche Bank Aktiengesellschaft lifted their price target on Amazon.com from $290.00 to $315.00 and gave the company a “buy” rating in a research note on Thursday, April 30th. Citizens Jmp reiterated a “market outperform” rating and set a $315.00 price target on shares of Amazon.com in a research note on Friday, April 10th. Evercore lifted their target price on shares of Amazon.com from $285.00 to $315.00 and gave the stock an “outperform” rating in a research report on Thursday, April 30th. Finally, Weiss Ratings cut shares of Amazon.com from a “buy (b)” rating to a “buy (b-)” rating in a research report on Wednesday, April 22nd. Fifty-six investment analysts have rated the stock with a Buy rating and three have given a Hold rating to the company’s stock. Based on data from MarketBeat, Amazon.com presently has a consensus rating of “Moderate Buy” and a consensus price target of $313.09.

Check Out Our Latest Stock Analysis on AMZN

Amazon.com News Roundup

Here are the key news stories impacting Amazon.com this week:

Positive Sentiment: Q1 beat & AWS reacceleration — Amazon reported stronger‑than‑expected Q1 results and accelerated AWS growth (AI demand cited), which underpins premium valuations and recent analyst upgrades. Read More.
Positive Sentiment: Analyst price‑target lifts & institutional buying — multiple firms raised targets after Q1 and some large managers boosted stakes, supporting upside sentiment. Read More.
Positive Sentiment: Logistics turned commercial — Amazon launched Amazon Supply Chain Services (opening its freight/fulfillment/parcel network to third parties), creating a potential high‑margin new revenue stream akin to AWS. Read More.
Positive Sentiment: Product extensions: Bedrock payments & pharmacy — Coinbase added wallet/USDC settlement to Amazon Bedrock agent payments (helps agent‑economies), and Amazon Pharmacy will stock Novo Nordisk’s oral Ozempic with same‑day kiosks, expanding retail & healthcare distribution. Read More. Read More.
Positive Sentiment: Partnerships & content investments — AWS landed the WNBA cloud deal and Prime Video committed local content spend in Europe, both supporting ecosystem stickiness and engagement. Read More. Read More.
Neutral Sentiment: Insider sales disclosed — several executive sales were filed under Rule 10b5‑1 plans; typical but watched by investors for timing/context. Read More.

Amazon.com Stock Performance

The company has a current ratio of 1.18, a quick ratio of 1.01 and a debt-to-equity ratio of 0.27. The stock has a market cap of $2.92 trillion, a P/E ratio of 32.44, a PEG ratio of 1.97 and a beta of 1.46. The company’s 50-day simple moving average is $226.29 and its 200 day simple moving average is $228.31.

Amazon.com (NASDAQ:AMZN – Get Free Report) last released its quarterly earnings results on Wednesday, April 29th. The e-commerce giant reported $2.78 EPS for the quarter, beating analysts’ consensus estimates of $1.63 by $1.15. The firm had revenue of $181.52 billion during the quarter, compared to analyst estimates of $177.28 billion. Amazon.com had a net margin of 12.22% and a return on equity of 19.92%. The business’s revenue for the quarter was up 16.6% on a year-over-year basis. During the same period in the previous year, the business earned $1.59 EPS. As a group, sell-side analysts expect that Amazon.com, Inc. will post 8 EPS for the current fiscal year.

Institutional Inflows and Outflows

Several hedge funds and other institutional investors have recently added to or reduced their stakes in AMZN. Norges Bank purchased a new position in Amazon.com in the fourth quarter worth $32,868,735,000. Auto Owners Insurance Co grew its position in Amazon.com by 27,376.7% in the fourth quarter. Auto Owners Insurance Co now owns 98,448,885 shares of the e-commerce giant’s stock worth $2,272,397,000 after acquiring an additional 98,090,585 shares in the last quarter. J. Stern & Co. LLP grew its position in Amazon.com by 20,598.0% in the fourth quarter. J. Stern & Co. LLP now owns 87,982,814 shares of the e-commerce giant’s stock worth $20,308,193,000 after acquiring an additional 87,557,736 shares in the last quarter. Nuveen LLC purchased a new position in Amazon.com in the first quarter worth $11,674,091,000. Finally, Cardano Risk Management B.V. grew its position in Amazon.com by 879.4% in the fourth quarter. Cardano Risk Management B.V. now owns 27,862,400 shares of the e-commerce giant’s stock worth $6,431,199,000 after acquiring an additional 25,017,588 shares in the last quarter. 72.20% of the stock is currently owned by hedge funds and other institutional investors.

Amazon.com Company Profile

(Get Free Report)

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.