Salesforce Inc. $CRM Holdings Reduced by Procyon Advisors LLC

17 Sep 2025, 13:04 by Renee Jackson · The Cerbat Gem

Procyon Advisors LLC decreased its position in Salesforce Inc. (NYSE:CRM – Free Report) by 74.3% in the 2nd quarter, Holdings Channel.com reports. The firm owned 8,916 shares of the CRM provider’s stock after selling 25,811 shares during the period. Procyon Advisors LLC’s holdings in Salesforce were worth $2,431,000 as of its most recent filing with the Securities and Exchange Commission.

Several other institutional investors and hedge funds have also recently bought and sold shares of the company. Bernard Wealth Management Corp. bought a new position in shares of Salesforce in the fourth quarter valued at approximately $25,000. Capital A Wealth Management LLC boosted its holdings in shares of Salesforce by 450.0% in the first quarter. Capital A Wealth Management LLC now owns 110 shares of the CRM provider’s stock valued at $30,000 after acquiring an additional 90 shares in the last quarter. CBIZ Investment Advisory Services LLC boosted its holdings in shares of Salesforce by 314.8% in the first quarter. CBIZ Investment Advisory Services LLC now owns 112 shares of the CRM provider’s stock valued at $30,000 after acquiring an additional 85 shares in the last quarter. Abound Financial LLC bought a new position in shares of Salesforce in the first quarter valued at approximately $31,000. Finally, Christopher J. Hasenberg Inc boosted its holdings in shares of Salesforce by 383.3% in the second quarter. Christopher J. Hasenberg Inc now owns 116 shares of the CRM provider’s stock valued at $32,000 after acquiring an additional 92 shares in the last quarter. Institutional investors own 80.43% of the company’s stock.

Insider Buying and Selling at Salesforce

In other news, CEO Marc Benioff sold 2,250 shares of the stock in a transaction on Wednesday, July 16th. The shares were sold at an average price of $257.02, for a total transaction of $578,295.00. Following the transaction, the chief executive officer owned 11,911,571 shares in the company, valued at $3,061,511,978.42. This represents a 0.02% decrease in their position. The sale was disclosed in a document filed with the SEC, which can be accessed through this hyperlink. Also, Director David Blair Kirk purchased 3,400 shares of the company’s stock in a transaction dated Tuesday, September 9th. The shares were acquired at an average price of $254.66 per share, for a total transaction of $865,844.00. Following the purchase, the director owned 3,824 shares in the company, valued at $973,819.84. The trade was a 801.89% increase in their ownership of the stock. The disclosure for this purchase can be found here. In the last 90 days, insiders have sold 75,077 shares of company stock worth $19,099,953. 3.00% of the stock is currently owned by company insiders.

Salesforce Stock Down 1.4%

CRM stock opened at $239.09 on Wednesday. Salesforce Inc. has a 12-month low of $226.48 and a 12-month high of $369.00. The company has a quick ratio of 1.12, a current ratio of 1.12 and a debt-to-equity ratio of 0.14. The company has a market cap of $227.61 billion, a price-to-earnings ratio of 34.75, a PEG ratio of 2.21 and a beta of 1.22. The company has a 50 day moving average of $251.97 and a two-hundred day moving average of $263.73.

Salesforce (NYSE:CRM – Get Free Report) last released its earnings results on Wednesday, September 3rd. The CRM provider reported $2.91 earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of $2.78 by $0.13. Salesforce had a net margin of 16.87% and a return on equity of 13.27%. The company had revenue of $10.24 billion during the quarter, compared to the consensus estimate of $10.14 billion. During the same quarter in the prior year, the firm earned $2.56 EPS. The company’s revenue was up 9.8% compared to the same quarter last year. Salesforce has set its FY 2026 guidance at 11.330-11.370 EPS. Q3 2026 guidance at 2.840-2.860 EPS. On average, equities analysts anticipate that Salesforce Inc. will post 7.46 earnings per share for the current fiscal year.

Salesforce Announces Dividend

The firm also recently declared a quarterly dividend, which will be paid on Thursday, October 9th. Stockholders of record on Wednesday, September 17th will be paid a dividend of $0.416 per share. The ex-dividend date is Wednesday, September 17th. This represents a $1.66 annualized dividend and a dividend yield of 0.7%. Salesforce’s dividend payout ratio is 24.13%.

Analysts Set New Price Targets

Several research analysts have recently issued reports on CRM shares. JPMorgan Chase & Co. decreased their price objective on shares of Salesforce from $380.00 to $365.00 and set an “overweight” rating for the company in a report on Thursday, September 4th. Cantor Fitzgerald reissued an “overweight” rating and set a $325.00 target price on shares of Salesforce in a research note on Thursday, September 4th. Barclays reduced their target price on shares of Salesforce from $347.00 to $316.00 and set an “overweight” rating for the company in a report on Monday, August 18th. Canaccord Genuity Group reduced their target price on shares of Salesforce from $350.00 to $300.00 and set a “buy” rating for the company in a report on Thursday, September 4th. Finally, Royal Bank Of Canada reduced their target price on shares of Salesforce from $275.00 to $250.00 and set a “sector perform” rating for the company in a report on Thursday, September 4th. One analyst has rated the stock with a Strong Buy rating, twenty-six have issued a Buy rating, ten have issued a Hold rating and one has given a Sell rating to the company’s stock. According to data from MarketBeat.com, the company currently has an average rating of “Moderate Buy” and an average target price of $332.58.

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