Yelp (NYSE:YELP) CEO Sells $862,200.00 in Stock

23 Jan 2026, 17:00 by Amy Steele · The Cerbat Gem

Yelp Inc. (NYSE:YELP – Get Free Report) CEO Jeremy Stoppelman sold 30,000 shares of the business’s stock in a transaction that occurred on Friday, January 23rd. The stock was sold at an average price of $28.74, for a total value of $862,200.00. Following the completion of the transaction, the chief executive officer directly owned 756,458 shares in the company, valued at $21,740,602.92. The trade was a 3.81% decrease in their ownership of the stock. The sale was disclosed in a filing with the Securities & Exchange Commission, which is available through this hyperlink.

Jeremy Stoppelman also recently made the following trade(s):

On Tuesday, January 20th, Jeremy Stoppelman sold 30,000 shares of Yelp stock. The shares were sold at an average price of $28.07, for a total value of $842,100.00.
On Friday, January 16th, Jeremy Stoppelman sold 30,000 shares of Yelp stock. The shares were sold at an average price of $28.48, for a total transaction of $854,400.00.

Yelp Stock Down 3.2%

NYSE:YELP traded down $0.94 during trading hours on Friday, hitting $28.22. 1,001,796 shares of the stock were exchanged, compared to its average volume of 915,053. The company has a market capitalization of $1.74 billion, a P/E ratio of 12.49, a price-to-earnings-growth ratio of 0.53 and a beta of 0.55. The company’s 50 day moving average is $29.69 and its two-hundred day moving average is $31.46. Yelp Inc. has a twelve month low of $27.29 and a twelve month high of $41.72.

Yelp (NYSE:YELP – Get Free Report) last released its earnings results on Thursday, November 6th. The local business review company reported $0.61 earnings per share for the quarter, beating the consensus estimate of $0.47 by $0.14. The firm had revenue of $376.04 million for the quarter, compared to analyst estimates of $368.39 million. Yelp had a return on equity of 20.33% and a net margin of 10.23%.The company’s quarterly revenue was up 4.4% on a year-over-year basis. During the same quarter in the prior year, the firm posted $0.56 earnings per share. On average, equities research analysts expect that Yelp Inc. will post 2.22 EPS for the current year.

Hedge Funds Weigh In On Yelp

Hedge funds have recently made changes to their positions in the stock. Royal Bank of Canada boosted its stake in Yelp by 157.8% during the first quarter. Royal Bank of Canada now owns 252,564 shares of the local business review company’s stock valued at $9,352,000 after buying an additional 154,612 shares during the period. MIRAE ASSET GLOBAL ETFS HOLDINGS Ltd. lifted its stake in shares of Yelp by 0.7% in the 1st quarter. MIRAE ASSET GLOBAL ETFS HOLDINGS Ltd. now owns 76,376 shares of the local business review company’s stock valued at $2,828,000 after acquiring an additional 506 shares during the last quarter. UBS AM A Distinct Business Unit of UBS Asset Management Americas LLC boosted its stake in shares of Yelp by 2.6% during the first quarter. UBS AM A Distinct Business Unit of UBS Asset Management Americas LLC now owns 208,551 shares of the local business review company’s stock valued at $7,723,000 after purchasing an additional 5,210 shares during the period. Intech Investment Management LLC increased its holdings in Yelp by 21.8% during the 1st quarter. Intech Investment Management LLC now owns 39,377 shares of the local business review company’s stock valued at $1,458,000 after purchasing an additional 7,053 shares during the period. Finally, Strs Ohio bought a new position in Yelp in the 1st quarter worth $56,000. 90.11% of the stock is currently owned by hedge funds and other institutional investors.

Analyst Ratings Changes

A number of research analysts recently weighed in on YELP shares. UBS Group set a $28.00 target price on Yelp in a report on Tuesday, January 13th. Jefferies Financial Group boosted their price target on Yelp from $31.00 to $32.00 and gave the company a “hold” rating in a research note on Thursday, December 11th. Wall Street Zen upgraded Yelp from a “hold” rating to a “buy” rating in a research report on Saturday, December 6th. Weiss Ratings reaffirmed a “hold (c-)” rating on shares of Yelp in a research note on Friday, January 9th. Finally, Morgan Stanley cut their target price on Yelp from $30.00 to $28.00 and set an “underweight” rating on the stock in a research report on Tuesday, January 13th. One analyst has rated the stock with a Buy rating, four have issued a Hold rating and two have issued a Sell rating to the stock. According to data from MarketBeat, the company presently has a consensus rating of “Reduce” and an average price target of $31.29.

Get Our Latest Report on Yelp

More Yelp News

Here are the key news stories impacting Yelp this week:

Positive Sentiment: Yelp announced it will acquire Hatch, an AI-powered lead-management/customer-communication platform, in a deal reported around $270M–$300M — a strategic push to embed AI into Yelp’s local-business offerings and boost monetization of service-business listings. This could accelerate revenue growth and improve lead conversion for advertisers if integration succeeds. Yelp to Buy Hatch for $270M in Cash Yelp Purchasing AI Lead Management Platform Hatch for $300 Million
Positive Sentiment: Analyst/style-score coverage from Zacks labels Yelp as a top-ranked growth stock, highlighting attractive growth metrics and screen-based endorsements that can draw investor interest and institutional attention. Yelp (YELP) is a Top-Ranked Growth Stock: Should You Buy?
Positive Sentiment: Zacks also profiles Yelp as a strong value stock on style-score screens, noting valuation and profitability metrics (helpful context for investors balancing growth and value exposures). Here’s Why Yelp (YELP) is a Strong Value Stock
Neutral Sentiment: Yelp released its 2026 “Top 100 Places to Eat” list (and related local/regional coverage). These annual lists drive consumer engagement and media attention, supporting ad inventory demand and brand reach — a modest, recurring positive for traffic and local-ad sales. Yelp Announces its 2026 Top 100 Places to Eat in the United States
Negative Sentiment: Insider activity: CEO Jeremy Stoppelman sold 30,000 shares recently. While insider sales are often routine, the market sometimes treats them as a negative signal about insider conviction or as added share supply near a news event. Jeremy Stoppelman Sells 30,000 Shares of Yelp (NYSE:YELP) Stock

Yelp Company Profile

(Get Free Report)

Yelp is a digital platform that connects consumers with local businesses through user-generated reviews, ratings and multimedia content. The company’s flagship offerings include the Yelp website and mobile applications for iOS and Android, where users can search for and discover restaurants, shops, service providers and other points of interest. In addition to crowd-sourced reviews and photographs, Yelp provides business profile pages featuring hours, contact information, menus and direct messaging capabilities.