Amazon.com (NASDAQ:AMZN) Price Target Raised to $285.00

17 Apr 2026, 10:28 by Renee Jackson · The Cerbat Gem

Amazon.com (NASDAQ:AMZN) had its price target boosted by Truist Financial from $280.00 to $285.00 in a note issued to investors on Friday,Benzinga reports. The firm currently has a “buy” rating on the e-commerce giant’s stock. Truist Financial’s price objective points to a potential upside of 14.14% from the company’s previous close.

A number of other brokerages have also issued reports on AMZN. Zacks Research lowered shares of Amazon.com from a “strong-buy” rating to a “hold” rating in a research report on Thursday, January 1st. Argus reaffirmed a “buy” rating and set a $325.00 target price on shares of Amazon.com in a research report on Friday, February 6th. Roth Mkm reaffirmed a “buy” rating on shares of Amazon.com in a research report on Tuesday. Oppenheimer set a $260.00 target price on shares of Amazon.com and gave the stock an “outperform” rating in a research report on Friday, February 6th. Finally, Royal Bank Of Canada reaffirmed an “outperform” rating and set a $300.00 target price on shares of Amazon.com in a research report on Friday, February 6th. One research analyst has rated the stock with a Strong Buy rating, fifty-four have issued a Buy rating and four have assigned a Hold rating to the company’s stock. According to data from MarketBeat, the company presently has a consensus rating of “Moderate Buy” and an average price target of $287.38.

View Our Latest Stock Report on Amazon.com

Amazon.com Trading Up 0.5%

Shares of AMZN stock opened at $249.70 on Friday. Amazon.com has a 1 year low of $165.29 and a 1 year high of $258.60. The firm’s fifty day simple moving average is $212.95 and its 200 day simple moving average is $224.88. The firm has a market capitalization of $2.69 trillion, a P/E ratio of 34.83, a price-to-earnings-growth ratio of 1.86 and a beta of 1.38. The company has a current ratio of 1.05, a quick ratio of 0.88 and a debt-to-equity ratio of 0.16.

Amazon.com (NASDAQ:AMZN – Get Free Report) last announced its earnings results on Thursday, February 5th. The e-commerce giant reported $1.95 earnings per share (EPS) for the quarter, missing analysts’ consensus estimates of $1.97 by ($0.02). Amazon.com had a return on equity of 21.87% and a net margin of 10.83%.The company had revenue of $213.39 billion for the quarter, compared to the consensus estimate of $211.02 billion. During the same period last year, the firm posted $1.86 EPS. The company’s revenue was up 13.6% compared to the same quarter last year. As a group, sell-side analysts predict that Amazon.com will post 6.31 EPS for the current year.

Insider Activity

In other Amazon.com news, CEO Andrew R. Jassy sold 19,872 shares of Amazon.com stock in a transaction on Monday, February 23rd. The shares were sold at an average price of $205.18, for a total transaction of $4,077,336.96. Following the sale, the chief executive officer owned 2,238,118 shares in the company, valued at $459,217,051.24. The trade was a 0.88% decrease in their ownership of the stock. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is available at this link. Also, CEO Douglas J. Herrington sold 20,500 shares of the business’s stock in a transaction on Tuesday, April 14th. The shares were sold at an average price of $245.00, for a total transaction of $5,022,500.00. Following the completion of the sale, the chief executive officer owned 499,861 shares in the company, valued at $122,465,945. This represents a 3.94% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Over the last three months, insiders have sold 93,186 shares of company stock valued at $19,921,739. 9.70% of the stock is owned by insiders.

Institutional Investors Weigh In On Amazon.com

Institutional investors and hedge funds have recently made changes to their positions in the company. Fairway Wealth LLC boosted its stake in shares of Amazon.com by 113.2% in the 3rd quarter. Fairway Wealth LLC now owns 113 shares of the e-commerce giant’s stock valued at $25,000 after purchasing an additional 60 shares in the last quarter. Sellwood Investment Partners LLC acquired a new position in Amazon.com during the 3rd quarter worth about $27,000. MilWealth Group LLC lifted its position in Amazon.com by 79.0% during the 4th quarter. MilWealth Group LLC now owns 179 shares of the e-commerce giant’s stock worth $41,000 after buying an additional 79 shares in the last quarter. Lifetime Wealth Management P.C. acquired a new position in Amazon.com during the 4th quarter worth about $45,000. Finally, Elkhorn Partners Limited Partnership lifted its position in Amazon.com by 900.0% during the 4th quarter. Elkhorn Partners Limited Partnership now owns 200 shares of the e-commerce giant’s stock worth $46,000 after buying an additional 180 shares in the last quarter. Institutional investors and hedge funds own 72.20% of the company’s stock.

Key Headlines Impacting Amazon.com

Here are the key news stories impacting Amazon.com this week:

Positive Sentiment: Amazon’s $11.6B agreed acquisition of Globalstar reinforced its low‑Earth‑orbit/satellite strategy (Kuiper/LEO), triggering a market re‑rating and supporting a bullish thesis around connectivity and new revenue streams. Amazon’s $12B Globalstar Acquisition Paid for Itself
Positive Sentiment: AWS is picking up high‑profile AI/media customers (Fox picked AWS as its preferred AI cloud provider) and expanding capacity via energy deals, which supports revenue re‑acceleration from enterprise AI demand. Fox chooses AWS as preferred AI cloud provider
Positive Sentiment: NiSource expanded its power agreement with Amazon to speed energy delivery to data centers — a tangible operational tailwind for faster AWS capacity builds to support AI workload growth. NiSource signs long-term power deal
Positive Sentiment: Wall Street and notable investors have reinforced the bullish case — multiple buy ratings and visible purchases from investors (e.g., Brad Gerstner) are supporting multiple expansion and momentum. AI bull Brad Gerstner buying AMZN
Neutral Sentiment: Amazon‑backed X‑Energy filed to raise up to $800M in an IPO — highlights Bezos/AMZN ecosystem investments in energy/nuclear but is indirect to Amazon’s core P&L. X-Energy IPO filing
Neutral Sentiment: Amazon is experimenting with content/distribution (CinemaCon theatrical push) and expanding into adjacent categories (autos, everyday essentials) — strategic but longer‑term for earnings. Amazon wants to send audiences to movie theaters
Negative Sentiment: Hundreds of large third‑party sellers staged a one‑day ad boycott over payout and ad‑payment changes plus a temporary 3.5% fuel surcharge — a short‑term hit to ad revenues and a reputational/operational risk for retail marketplace dynamics. Sellers boycott Amazon ads
Negative Sentiment: CEO Douglas Herrington sold 20,500 shares under a pre‑arranged Rule 10b5‑1 plan — routine but often viewed negatively by some traders as a signal, despite being planned. CEO Douglas Herrington Sells 20,500 Shares
Negative Sentiment: Regulatory/market friction: California claims Amazon pressured sellers on pricing and Canadian backlash to fuel surcharges add legal/reputational risk that could weigh on seller engagement or require policy reversals. California Claims Amazon Punishes Sellers
Negative Sentiment: Some technicians and analysts warned the stock is overbought after the rally (post‑deal multiple expansion), raising the risk of a near‑term pullback despite long‑term positives. Amazon overbought concerns

Amazon.com Company Profile

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Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.