BTIG Research Cuts NIKE (NYSE:NKE) Price Target to $75.00
by Amy Steele · The Cerbat GemNIKE (NYSE:NKE – Free Report) had its target price decreased by BTIG Research from $90.00 to $75.00 in a research report report published on Wednesday morning,Benzinga reports. BTIG Research currently has a buy rating on the footwear maker’s stock.
Other equities analysts have also recently issued research reports about the company. Stifel Nicolaus set a $65.00 target price on NIKE and gave the stock a “hold” rating in a report on Friday, December 19th. Raymond James Financial restated a “market perform” rating on shares of NIKE in a report on Monday, December 15th. Citigroup reaffirmed a “neutral” rating and set a $65.00 price objective (down from $70.00) on shares of NIKE in a research report on Friday, December 19th. Wells Fargo & Company set a $65.00 price objective on NIKE and gave the stock an “overweight” rating in a report on Friday, December 19th. Finally, Barclays raised NIKE from an “equal weight” rating to an “overweight” rating and lifted their target price for the company from $64.00 to $73.00 in a research report on Wednesday, March 11th. Nineteen investment analysts have rated the stock with a Buy rating, fifteen have given a Hold rating and one has issued a Sell rating to the company. Based on data from MarketBeat, the company currently has a consensus rating of “Moderate Buy” and a consensus price target of $63.42.
View Our Latest Report on NIKE
NIKE Stock Performance
Shares of NKE opened at $44.20 on Wednesday. The firm has a market cap of $65.43 billion, a P/E ratio of 29.27, a PEG ratio of 2.34 and a beta of 1.31. NIKE has a twelve month low of $43.17 and a twelve month high of $80.17. The company has a debt-to-equity ratio of 0.50, a quick ratio of 1.40 and a current ratio of 2.14. The firm’s 50 day moving average price is $58.43 and its two-hundred day moving average price is $63.19.
NIKE (NYSE:NKE – Get Free Report) last issued its quarterly earnings data on Tuesday, March 31st. The footwear maker reported $0.35 earnings per share (EPS) for the quarter, topping the consensus estimate of $0.29 by $0.06. NIKE had a net margin of 4.84% and a return on equity of 16.41%. The company had revenue of $11.28 billion during the quarter, compared to the consensus estimate of $11.23 billion. During the same quarter in the prior year, the firm earned $0.54 earnings per share. The firm’s revenue was up .1% compared to the same quarter last year. On average, analysts forecast that NIKE will post 2.05 EPS for the current fiscal year.
NIKE Announces Dividend
The firm also recently disclosed a quarterly dividend, which was paid on Wednesday, April 1st. Stockholders of record on Monday, March 2nd were paid a dividend of $0.41 per share. This represents a $1.64 dividend on an annualized basis and a dividend yield of 3.7%. The ex-dividend date was Monday, March 2nd. NIKE’s dividend payout ratio is currently 108.61%.
Institutional Trading of NIKE
Hedge funds and other institutional investors have recently modified their holdings of the stock. Cornerstone Financial Management LLC acquired a new position in NIKE during the fourth quarter valued at approximately $26,000. Twin Peaks Wealth Advisors LLC acquired a new position in shares of NIKE during the 2nd quarter worth approximately $31,000. Sankala Group LLC acquired a new position in shares of NIKE during the 4th quarter worth approximately $26,000. J.Safra Asset Management Corp bought a new stake in shares of NIKE during the 4th quarter worth approximately $29,000. Finally, Kemnay Advisory Services Inc. bought a new stake in shares of NIKE during the 4th quarter worth approximately $30,000. Institutional investors and hedge funds own 64.25% of the company’s stock.
Key Stories Impacting NIKE
Here are the key news stories impacting NIKE this week:
- Positive Sentiment: Dividend streak nears Dividend Aristocrat status — Nike paid a $0.41 quarterly dividend on April 1, 2026, marking 24 consecutive years of increases, which keeps income-oriented investors anchored to the stock. Can Nike Limp Across the Finish Line to Dividend Aristocrat Status?
- Positive Sentiment: Some firms still hold bullish/neutral views — DZ Bank reaffirmed a buy rating and Guggenheim left a $74 target, providing a limited positive counterpoint for longer‑term holders. DZ Bank Reiterates Buy Guggenheim $74 PT
- Neutral Sentiment: Mixed earnings read: Nike slightly beat EPS estimates but management’s guidance and commentary signaled a longer turnaround, making the near‑term outlook unclear for investors. Earnings and Guidance Summary
- Neutral Sentiment: Some analysts and outlets flag the stock as deeply oversold and a possible buy‑the‑dip candidate, but emphasize structural risks that could keep pressure on the shares. Oversold / Buy‑the‑Dip Coverage
- Negative Sentiment: Widespread analyst downgrades and price‑target cuts — multiple firms (Goldman Sachs, BofA, DA Davidson, Barclays, Truist, China Renaissance, Evercore ISI and others) have cut ratings or lowered targets, pressuring sentiment and amplifying selling. Goldman Sachs Downgrade
- Negative Sentiment: Weak forward guidance from the Q3 call drove a sharp intra‑day selloff (reports of ~15% declines after the update) as management signaled revenue and margin headwinds will persist. Earnings Call Highlights
- Negative Sentiment: China demand and direct‑to‑consumer (DTC) execution remain key trouble spots — several articles highlight that China weakness and a DTC reset are major drivers of the slowdown. China/DTC Coverage
- Negative Sentiment: Margin pressure from tariffs, restructuring costs and inventory moves could crimp profits even if revenue stabilizes, per margin‑analysis pieces. Margin Pressure Analysis
- Negative Sentiment: Shareholder litigation inquiry — a law firm is investigating potential misstatements around DTC strategy and disclosures, which adds legal risk and could prolong volatility. Investor Litigation Notice
- Negative Sentiment: Technical/market signals: the stock hit multi‑year lows on heavy volume and faces a weakened analyst consensus, increasing the chance of further downside until clearer signs of a sustained recovery appear. MarketBeat Analysis
About NIKE
Nike, Inc (NYSE: NKE) is a global designer, marketer and distributor of athletic footwear, apparel, equipment and accessories. Founded in 1964 as Blue Ribbon Sports by Phil Knight and Bill Bowerman and renamed Nike in 1971, the company is headquartered near Beaverton, Oregon. Nike develops and commercializes products across performance and lifestyle categories for sports including running, basketball, soccer and training, and is known for signature technologies and design-driven product lines.
The company markets products under several primary brands, including Nike, Jordan and Converse, and sells through a combination of wholesale relationships, branded retail stores and direct-to-consumer channels such as company-operated stores and digital platforms (e.g., Nike.com and mobile apps).