Salesforce Inc. $CRM Shares Acquired by NFJ Investment Group LLC

14 Jun 2026, 08:09 by Scott Moore · The Cerbat Gem

NFJ Investment Group LLC grew its holdings in Salesforce Inc. (NYSE:CRM – Free Report) by 29.0% in the 4th quarter, according to the company in its most recent Form 13F filing with the SEC. The institutional investor owned 181,699 shares of the CRM provider’s stock after acquiring an additional 40,836 shares during the quarter. Salesforce accounts for approximately 1.7% of NFJ Investment Group LLC’s holdings, making the stock its 13th largest holding. NFJ Investment Group LLC’s holdings in Salesforce were worth $48,134,000 as of its most recent SEC filing.

Several other institutional investors have also added to or reduced their stakes in CRM. Commonwealth Retirement Investments LLC acquired a new stake in Salesforce in the fourth quarter worth about $25,000. Board of the Pension Protection Fund acquired a new stake in Salesforce in the fourth quarter worth about $26,000. Key Capital Management INC acquired a new stake in Salesforce in the fourth quarter worth about $26,000. Gilpin Wealth Management LLC acquired a new stake in Salesforce in the fourth quarter worth about $26,000. Finally, Legacy Bridge LLC acquired a new stake in shares of Salesforce during the fourth quarter worth about $27,000. Institutional investors and hedge funds own 80.43% of the company’s stock.

Analysts Set New Price Targets

A number of research firms recently commented on CRM. Bank of America began coverage on Salesforce in a report on Monday, May 18th. They set an “underperform” rating and a $160.00 target price for the company. Weiss Ratings raised Salesforce from a “sell (d+)” rating to a “hold (c-)” rating in a report on Wednesday, June 3rd. DA Davidson decreased their target price on Salesforce from $200.00 to $175.00 and set a “neutral” rating for the company in a report on Thursday, May 28th. Royal Bank Of Canada reaffirmed a “neutral” rating on shares of Salesforce in a report on Thursday, June 4th. Finally, Wells Fargo & Company decreased their target price on Salesforce from $210.00 to $200.00 and set an “equal weight” rating for the company in a report on Thursday, May 28th. One analyst has rated the stock with a Strong Buy rating, twenty-seven have issued a Buy rating, nine have given a Hold rating and two have assigned a Sell rating to the company’s stock. According to MarketBeat.com, the company presently has a consensus rating of “Moderate Buy” and an average target price of $259.26.

Get Our Latest Stock Report on Salesforce

Insider Activity at Salesforce

In related news, Director Laura Alber purchased 2,571 shares of Salesforce stock in a transaction that occurred on Thursday, March 19th. The stock was bought at an average cost of $194.58 per share, for a total transaction of $500,265.18. Following the completion of the transaction, the director owned 9,530 shares in the company, valued at $1,854,347.40. The trade was a 36.94% increase in their ownership of the stock. The acquisition was disclosed in a document filed with the SEC, which is accessible through this link. Also, Director David Blair Kirk purchased 2,570 shares of Salesforce stock in a transaction that occurred on Wednesday, March 18th. The shares were bought at an average price of $194.62 per share, with a total value of $500,173.40. Following the completion of the transaction, the director owned 13,689 shares of the company’s stock, valued at $2,664,153.18. This represents a 23.11% increase in their position. The disclosure for this purchase is available in the SEC filing. 3.50% of the stock is currently owned by company insiders.

Salesforce News Summary

Here are the key news stories impacting Salesforce this week:

Positive Sentiment: Salesforce’s latest quarter was strong, with revenue of $11.13 billion, EPS of $3.88, and AI/data ARR rising to $3.4 billion; Agentforce alone reached $1.2 billion in ARR, reinforcing the company’s AI growth story and supporting the bullish case. Article Title
Positive Sentiment: Erste Group Bank raised its earnings expectations for Salesforce, estimating FY2027 EPS at $10.17 and FY2028 EPS at $11.07, which suggests confidence in longer-term profitability. Article Title
Positive Sentiment: Salesforce is getting renewed attention from market watchers, and several articles highlight that its AI pivot and low valuation could attract investors if execution continues to improve. Article Title
Neutral Sentiment: Salesforce is also being discussed in the context of broader software-sector weakness, with investors favoring AI infrastructure and chip names over traditional subscription software. Article Title
Negative Sentiment: Salesforce announced another round of layoffs tied to its AI and Marketing Cloud teams, signaling restructuring pressure as it shifts toward AI-focused and usage-based monetization models. Article Title
Negative Sentiment: Several reports note that CRM shares are near 52-week lows as investors worry the market is rotating away from legacy software names, keeping pressure on the stock despite solid fundamentals. Article Title

Salesforce Stock Down 0.2%

Shares of CRM stock opened at $166.07 on Friday. The stock has a 50 day moving average of $180.10 and a 200 day moving average of $206.89. The company has a current ratio of 0.79, a quick ratio of 0.79 and a debt-to-equity ratio of 1.15. The stock has a market cap of $136.01 billion, a P/E ratio of 19.22, a P/E/G ratio of 1.03 and a beta of 1.16. Salesforce Inc. has a twelve month low of $161.40 and a twelve month high of $276.80.

Salesforce (NYSE:CRM – Get Free Report) last announced its quarterly earnings results on Wednesday, May 27th. The CRM provider reported $3.88 earnings per share for the quarter, beating the consensus estimate of $3.13 by $0.75. The company had revenue of $11.13 billion during the quarter, compared to analysts’ expectations of $11.05 billion. Salesforce had a return on equity of 18.72% and a net margin of 18.73%.Salesforce’s quarterly revenue was up 13.3% on a year-over-year basis. During the same period last year, the business earned $2.58 earnings per share. Salesforce has set its FY 2027 guidance at 14.060-14.120 EPS and its Q2 2027 guidance at 3.250-3.270 EPS. As a group, sell-side analysts expect that Salesforce Inc. will post 10.29 EPS for the current year.

Salesforce Announces Dividend

The business also recently declared a quarterly dividend, which will be paid on Thursday, July 2nd. Investors of record on Thursday, June 11th will be given a dividend of $0.44 per share. This represents a $1.76 annualized dividend and a yield of 1.1%. The ex-dividend date is Thursday, June 11th. Salesforce’s dividend payout ratio (DPR) is currently 20.37%.

Salesforce announced that its board has approved a share buyback plan on Monday, March 16th that allows the company to repurchase $25.00 billion in shares. This repurchase authorization allows the CRM provider to repurchase up to 14.1% of its stock through open market purchases. Stock repurchase plans are typically a sign that the company’s board of directors believes its shares are undervalued.

Salesforce Company Profile

(Free Report)

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.