Investment Analysts’ Weekly Ratings Updates for Affirm (AFRM)

by · The Cerbat Gem

A number of firms have modified their ratings and price targets on shares of Affirm (NASDAQ: AFRM) recently:

  • 2/24/2026 – Affirm was downgraded by The Goldman Sachs Group, Inc. from “buy” to “neutral”.
  • 2/24/2026 – Affirm had its “market outperform” rating reaffirmed by Citigroup Inc..
  • 2/20/2026 – Affirm had its price target lowered by Truist Financial Corporation from $85.00 to $71.00. They now have a “buy” rating on the stock.
  • 2/19/2026 – Affirm is now covered by Robert W. Baird. They set a “neutral” rating and a $55.00 price target on the stock.
  • 2/19/2026 – Affirm was upgraded by Robert W. Baird to “hold”.
  • 2/18/2026 – Affirm had its “buy” rating reaffirmed by Compass Point. They now have a $68.00 price target on the stock.
  • 2/9/2026 – Affirm had its “overweight” rating reaffirmed by Cantor Fitzgerald. They now have a $85.00 price target on the stock.
  • 2/9/2026 – Affirm had its price target lowered by Mizuho from $114.00 to $95.00. They now have an “outperform” rating on the stock.
  • 2/6/2026 – Affirm had its “buy” rating reaffirmed by TD Cowen.
  • 2/6/2026 – Affirm had its price target lowered by Oppenheimer Holdings, Inc. from $95.00 to $83.00. They now have an “outperform” rating on the stock.
  • 2/6/2026 – Affirm had its “positive” rating reaffirmed by Susquehanna. They now have a $100.00 price target on the stock.
  • 2/6/2026 – Affirm was given a new $83.00 price target by The Goldman Sachs Group, Inc..
  • 2/6/2026 – Affirm had its price target lowered by Needham & Company LLC from $100.00 to $85.00. They now have a “buy” rating on the stock.
  • 2/6/2026 – Affirm was given a new $78.00 price target by UBS Group AG.
  • 2/6/2026 – Affirm had its price target lowered by JPMorgan Chase & Co. from $94.00 to $79.00. They now have an “overweight” rating on the stock.
  • 2/6/2026 – Affirm had its price target lowered by Stephens from $75.00 to $65.00. They now have an “equal weight” rating on the stock.
  • 2/6/2026 – Affirm had its price target lowered by Royal Bank Of Canada from $87.00 to $77.00. They now have a “sector perform” rating on the stock.
  • 2/3/2026 – Affirm was upgraded by Morgan Stanley from “equal weight” to “overweight”. They now have a $76.00 price target on the stock, down from $83.00.
  • 1/27/2026 – Affirm was upgraded by Needham & Company LLC from “hold” to “buy”. They now have a $100.00 price target on the stock.
  • 1/27/2026 – Affirm was upgraded by Cantor Fitzgerald to “strong-buy”.
  • 1/26/2026 – Affirm is now covered by Cantor Fitzgerald. They set an “overweight” rating and a $85.00 price target on the stock.
  • 1/8/2026 – Affirm had its “buy” rating reaffirmed by TD Cowen.
  • 1/8/2026 – Affirm had its price target lowered by TD Cowen from $115.00 to $110.00. They now have a “buy” rating on the stock.
  • 1/3/2026 – Affirm was downgraded by Wall Street Zen from “buy” to “hold”.
  • 12/29/2025 – Affirm had its “hold (c-)” rating reaffirmed by Weiss Ratings.

Insider Buying and Selling

In other news, CFO Robert O’hare sold 36,401 shares of the firm’s stock in a transaction on Monday, January 5th. The shares were sold at an average price of $80.00, for a total value of $2,912,080.00. Following the sale, the chief financial officer directly owned 1,368 shares in the company, valued at approximately $109,440. This trade represents a 96.38% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through this link. Also, CEO Max R. Levchin sold 666,666 shares of the business’s stock in a transaction on Monday, January 5th. The stock was sold at an average price of $80.62, for a total transaction of $53,746,612.92. The disclosure for this sale is available in the SEC filing. Over the last three months, insiders sold 711,256 shares of company stock worth $57,231,923. Insiders own 11.01% of the company’s stock.

Affirm Holdings, Inc is a financial technology company that provides point-of-sale consumer lending and payments solutions for online and in-store purchases. Its core product is a buy-now-pay-later (BNPL) platform that enables consumers to split purchases into fixed, transparent installment loans with no hidden fees. Affirm offers a range of financing options through merchant integrations, a consumer-facing mobile app and virtual card capabilities, and tools for merchants to offer alternative payment methods at checkout.

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