HubSpot (NYSE:HUBS) Shares Climb 3.4% – Here’s Why

25 Sep 2026, 07:41 by Jessica Moore · The Cerbat Gem

HubSpot, Inc. (NYSE:HUBS – Get Free Report) was up 3.4% on Wednesday. The company traded as high as $224.93 and last traded at $225.2570. 253,942 shares were traded during trading, a decline of 86% from the average session volume of 1,801,830 shares. The stock had previously closed at $217.88.

Analysts Set New Price Targets

HUBS has been the subject of a number of recent research reports. Canaccord Genuity Group cut their target price on HubSpot from $335.00 to $300.00 and set a “buy” rating for the company in a research note on Thursday, August 6th. Barclays dropped their price objective on shares of HubSpot from $270.00 to $240.00 and set an “overweight” rating for the company in a report on Thursday, August 6th. TD Cowen cut their price objective on shares of HubSpot from $285.00 to $260.00 and set a “hold” rating for the company in a research report on Friday, September 18th. Stifel Nicolaus lifted their target price on shares of HubSpot from $200.00 to $225.00 and gave the stock a “hold” rating in a research note on Friday, September 11th. Finally, The Goldman Sachs Group set a $276.00 price target on shares of HubSpot in a research note on Thursday, August 6th. Fifteen research analysts have rated the stock with a Buy rating, seventeen have assigned a Hold rating and two have assigned a Sell rating to the company’s stock. Based on data from MarketBeat, the stock has a consensus rating of “Hold” and a consensus price target of $270.61.

Check Out Our Latest Stock Analysis on HUBS

HubSpot Stock Performance

The stock’s 50-day moving average is $232.09 and its two-hundred day moving average is $221.82. The stock has a market cap of $11.06 billion, a PE ratio of 78.36, a PEG ratio of 2.28 and a beta of 1.18.

HubSpot (NYSE:HUBS – Get Free Report) last released its quarterly earnings results on Wednesday, August 5th. The software maker reported $3.26 EPS for the quarter, topping analysts’ consensus estimates of $3.02 by $0.24. HubSpot had a return on equity of 8.66% and a net margin of 4.26%.The company had revenue of $911.74 million for the quarter, compared to analysts’ expectations of $898.31 million. During the same period in the prior year, the firm earned $2.19 earnings per share. The firm’s revenue was up 19.8% compared to the same quarter last year. HubSpot has set its FY 2026 guidance at 13.230-13.310 EPS and its Q3 2026 guidance at 3.250-3.270 EPS. Analysts forecast that HubSpot, Inc. will post 4.56 EPS for the current year.

Insider Buying and Selling at HubSpot

In other HubSpot news, Director Gerald Dischler purchased 925 shares of the business’s stock in a transaction on Monday, August 10th. The shares were bought at an average cost of $215.93 per share, for a total transaction of $199,735.25. Following the completion of the purchase, the director directly owned 1,940 shares of the company’s stock, valued at approximately $418,904.20. This trade represents a 91.13% increase in their ownership of the stock. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is available at this hyperlink. Also, insider Erika Fisher sold 702 shares of the stock in a transaction dated Tuesday, August 4th. The stock was sold at an average price of $235.22, for a total transaction of $165,124.44. Following the sale, the insider directly owned 14,581 shares in the company, valued at $3,429,742.82. This represents a 4.59% decrease in their position. The SEC filing for this sale provides additional information. Insiders sold a total of 26,202 shares of company stock valued at $5,998,079 in the last three months. 3.70% of the stock is owned by corporate insiders.

Hedge Funds Weigh In On HubSpot

Institutional investors have recently modified their holdings of the business. Cary Street Partners Investment Advisory LLC acquired a new stake in shares of HubSpot in the fourth quarter valued at $33,000. Reflection Asset Management acquired a new stake in HubSpot in the 4th quarter valued at about $37,000. Global Retirement Partners LLC acquired a new stake in HubSpot in the 2nd quarter valued at about $38,000. Oslo Pensjonsforsikring AS purchased a new position in shares of HubSpot in the 1st quarter valued at about $74,000. Finally, CX Institutional grew its position in shares of HubSpot by 4,785.7% during the second quarter. CX Institutional now owns 342 shares of the software maker’s stock worth $62,000 after buying an additional 335 shares in the last quarter. Institutional investors and hedge funds own 90.39% of the company’s stock.

About HubSpot

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HubSpot, Inc develops cloud-based customer relationship management (CRM) and marketing software for businesses. Its platform is designed to help organizations attract prospects, manage customer interactions, close sales and provide ongoing service through an integrated set of tools.