Wealthcare Advisory Partners LLC Sells 5,905 Shares of Procter & Gamble Company (The) $PG

12 Aug 2026, 05:37 by Doug Wharley · The Cerbat Gem

Wealthcare Advisory Partners LLC decreased its stake in Procter & Gamble Company (The) (NYSE:PG – Free Report) by 16.5% in the 2nd quarter, according to the company in its most recent disclosure with the Securities and Exchange Commission. The firm owned 29,844 shares of the company’s stock after selling 5,905 shares during the period. Wealthcare Advisory Partners LLC’s holdings in Procter & Gamble were worth $4,376,000 as of its most recent filing with the Securities and Exchange Commission.

Other hedge funds also recently made changes to their positions in the company. Vanguard Group Inc. lifted its position in shares of Procter & Gamble by 1.2% in the 4th quarter. Vanguard Group Inc. now owns 237,459,756 shares of the company’s stock worth $34,030,358,000 after purchasing an additional 2,829,151 shares during the period. State Street Corp increased its position in shares of Procter & Gamble by 1.0% during the fourth quarter. State Street Corp now owns 101,618,926 shares of the company’s stock worth $14,563,008,000 after buying an additional 984,102 shares during the period. Geode Capital Management LLC increased its position in shares of Procter & Gamble by 3.3% during the fourth quarter. Geode Capital Management LLC now owns 62,647,882 shares of the company’s stock worth $8,962,689,000 after buying an additional 1,974,556 shares during the period. Norges Bank bought a new position in Procter & Gamble during the fourth quarter worth $4,664,783,000. Finally, Price T Rowe Associates Inc. MD raised its stake in Procter & Gamble by 3.8% during the fourth quarter. Price T Rowe Associates Inc. MD now owns 29,612,826 shares of the company’s stock worth $4,243,815,000 after buying an additional 1,091,091 shares during the last quarter. 65.77% of the stock is currently owned by institutional investors.

Analyst Ratings Changes

A number of brokerages have commented on PG. Sanford C. Bernstein started coverage on shares of Procter & Gamble in a research report on Thursday, June 11th. They set a “market perform” rating and a $156.00 price target on the stock. UBS Group lifted their price objective on Procter & Gamble from $166.00 to $172.00 and gave the stock a “buy” rating in a research report on Monday, April 27th. Piper Sandler boosted their price objective on Procter & Gamble from $142.00 to $145.00 and gave the company a “neutral” rating in a research note on Friday, April 24th. TD Cowen upped their target price on Procter & Gamble from $142.00 to $150.00 and gave the company a “hold” rating in a research report on Monday, April 27th. Finally, Jefferies Financial Group raised their target price on Procter & Gamble from $177.00 to $179.00 and gave the stock a “buy” rating in a research note on Friday, June 26th. Thirteen analysts have rated the stock with a Buy rating and eleven have issued a Hold rating to the company’s stock. Based on data from MarketBeat, Procter & Gamble has a consensus rating of “Moderate Buy” and an average target price of $161.52.

Get Our Latest Report on Procter & Gamble

Procter & Gamble News Summary

Here are the key news stories impacting Procter & Gamble this week:

Positive Sentiment: P&G’s beauty business is emerging as an important growth driver, supporting optimism that innovation and premium personal-care products can supplement the company’s mature portfolio. The company has also extended its dividend-increase streak to 70 consecutive years, reinforcing its appeal to income-focused investors. 188-year-old Dividend King just unlocked unexpected growth engine
Positive Sentiment: Analysts at Erste Group project fiscal 2028 EPS of $7.42 and fiscal 2027 EPS of $7.00, broadly in line with the current consensus for fiscal 2027. The company’s latest quarterly results also included an EPS beat, while its strong cash generation continues to support dividends and share repurchases. Procter & Gamble analyst estimates
Positive Sentiment: Investors continue to highlight PG as a defensive, long-term income stock because of its strong brands, resilient consumer demand, and shareholder-friendly capital allocation. The seasonal Old Spice Fallidudes launch also provides a modest product and marketing catalyst, though its financial impact is likely limited. Old Spice Fallidudes collection
Neutral Sentiment: Articles explaining how many shares are needed to generate $10,000 in annual dividends underscore PG’s reliable income profile, but also suggest that achieving that payout requires a substantial investment at the current share price. Shares needed for $10,000 in dividends
Negative Sentiment: Valuation remains a concern: PG trades at roughly 22 times earnings, while recent revenue came in below expectations despite an EPS beat. Its muted year-to-date and one-year total returns may be limiting investor enthusiasm for a premium-priced defensive stock.
Negative Sentiment: Argus downgraded Procter & Gamble to “Hold,” adding a cautious signal. Erste Group also trimmed its fiscal 2027 EPS forecast slightly from $7.01 to $7.00, although the change is too small to materially alter the outlook. Argus cuts Procter & Gamble to Hold

Procter & Gamble Stock Down 0.8%

Shares of NYSE PG opened at $145.21 on Wednesday. The company has a quick ratio of 0.47, a current ratio of 0.68 and a debt-to-equity ratio of 0.43. The firm has a market cap of $337.52 billion, a PE ratio of 21.93, a P/E/G ratio of 4.51 and a beta of 0.39. The company’s fifty day simple moving average is $148.07 and its 200 day simple moving average is $149.00. Procter & Gamble Company has a 12-month low of $137.62 and a 12-month high of $167.25.

Procter & Gamble (NYSE:PG – Get Free Report) last announced its quarterly earnings data on Wednesday, July 29th. The company reported $1.43 earnings per share for the quarter, beating the consensus estimate of $1.41 by $0.02. The firm had revenue of $21.20 billion for the quarter, compared to analyst estimates of $21.38 billion. Procter & Gamble had a net margin of 18.44% and a return on equity of 31.36%. The business’s quarterly revenue was up 1.5% compared to the same quarter last year. During the same quarter in the prior year, the business earned $1.48 earnings per share. Procter & Gamble has set its FY 2027 guidance at 6.890-7.110 EPS. As a group, sell-side analysts forecast that Procter & Gamble Company will post 6.99 earnings per share for the current fiscal year.

Procter & Gamble Announces Dividend

The company also recently declared a quarterly dividend, which will be paid on Monday, August 17th. Investors of record on Friday, July 24th will be paid a dividend of $1.0885 per share. This represents a $4.35 dividend on an annualized basis and a yield of 3.0%. The ex-dividend date of this dividend is Friday, July 24th. Procter & Gamble’s dividend payout ratio is 65.71%.

About Procter & Gamble

(Free Report)

Procter & Gamble (NYSE: PG) is a multinational consumer goods company headquartered in Cincinnati, Ohio. Founded in 1837 by William Procter and James Gamble, P&G has grown into one of the world’s largest producers of branded consumer packaged goods. The company focuses on developing, manufacturing and marketing a broad portfolio of household and personal care products sold to consumers and retailers worldwide.

P&G’s product offering spans several core business categories, including Beauty, Grooming, Health Care, Fabric & Home Care, and Baby, Feminine & Family Care.