Roku (NASDAQ:ROKU) Stock Price Up 2.6% – Still a Buy?
by Teresa Graham · The Cerbat GemRoku, Inc. (NASDAQ:ROKU – Get Free Report)’s share price traded up 2.6% during mid-day trading on Wednesday . The stock traded as high as $109.88 and last traded at $109.33. 2,185,780 shares changed hands during mid-day trading, a decline of 34% from the average session volume of 3,329,825 shares. The stock had previously closed at $106.54.
Roku News Summary
Here are the key news stories impacting Roku this week:
- Positive Sentiment: Roku rolled out a software update restoring access to over‑the‑air local TV during internet outages, addressing a user pain point and reducing churn risk for Roku TVs. Read More.
- Positive Sentiment: The company announced changes to its financial reporting structure and several platform upgrades, which the market interpreted as improved transparency and clearer monetization metrics. Read More.
- Positive Sentiment: New content and sports deals (including exclusive sports streaming and new originals like the “Gamechangers” docuseries) broaden ad inventory and engagement potential. Read More. Read More.
- Positive Sentiment: Wall Street coverage remains constructive — Jefferies and other firms have given bullish views/raised targets, reinforcing upside expectations from ad-revenue recovery and platform mix improvement. Read More.
- Positive Sentiment: Unusually heavy call‑option buying suggests short‑term bullish positioning by traders ahead of potential catalysts. Options flow item
- Neutral Sentiment: Q1 2026 earnings are scheduled for April 30 — this is the near‑term catalyst that will confirm whether ad revenue and margins meet elevated expectations. Read More.
- Negative Sentiment: CEO Anthony Wood sold 50,000 shares under a pre‑arranged 10b5‑1 plan (≈$5.04M); while planned, insider selling can weigh on sentiment. Read More.
- Negative Sentiment: Roku faces a discrimination suit alleging HR dismissed racism complaints — potential legal/PR risk that could distract management and concern ESG‑focused investors. Read More.
- Negative Sentiment: Reports of additional insider dispositions this week (totaling millions) may amplify selling‑pressure narratives even if driven by non‑fundamental reasons. Read More.
Analyst Upgrades and Downgrades
ROKU has been the subject of a number of research reports. Oppenheimer boosted their price target on Roku from $105.00 to $120.00 and gave the company an “outperform” rating in a report on Friday, February 13th. Bank of America upped their price objective on shares of Roku from $115.00 to $140.00 and gave the stock a “buy” rating in a research note on Monday, January 12th. Evercore reiterated an “outperform” rating and set a $150.00 price objective on shares of Roku in a research note on Friday, February 13th. Stifel Nicolaus set a $160.00 target price on Roku in a report on Monday, March 2nd. Finally, Rosenblatt Securities raised Roku from a “neutral” rating to a “buy” rating and raised their price objective for the company from $106.00 to $118.00 in a research report on Friday, February 13th. One investment analyst has rated the stock with a Strong Buy rating, twenty-one have issued a Buy rating and four have issued a Hold rating to the company. Based on data from MarketBeat, the company presently has a consensus rating of “Moderate Buy” and a consensus target price of $127.79.
Check Out Our Latest Analysis on ROKU
Roku Stock Up 2.6%
The business has a 50-day moving average price of $94.17 and a 200-day moving average price of $99.62. The firm has a market capitalization of $16.12 billion, a price-to-earnings ratio of 191.81 and a beta of 2.00.
Roku (NASDAQ:ROKU – Get Free Report) last posted its quarterly earnings data on Thursday, February 12th. The company reported $0.53 earnings per share for the quarter, topping analysts’ consensus estimates of $0.28 by $0.25. Roku had a return on equity of 3.40% and a net margin of 1.87%.The firm had revenue of $1.39 billion during the quarter, compared to analysts’ expectations of $1.35 billion. During the same quarter last year, the firm earned ($0.24) EPS. The business’s quarterly revenue was up 16.1% on a year-over-year basis. On average, equities research analysts forecast that Roku, Inc. will post -0.3 earnings per share for the current year.
Insiders Place Their Bets
In other news, CFO Dan Jedda sold 15,000 shares of Roku stock in a transaction on Monday, March 16th. The shares were sold at an average price of $94.23, for a total transaction of $1,413,450.00. Following the completion of the sale, the chief financial officer directly owned 85,115 shares in the company, valued at approximately $8,020,386.45. The trade was a 14.98% decrease in their ownership of the stock. The transaction was disclosed in a filing with the SEC, which is accessible through the SEC website. Also, SVP Christopher T. Handman sold 2,999 shares of the company’s stock in a transaction on Tuesday, March 3rd. The shares were sold at an average price of $95.57, for a total value of $286,614.43. Following the completion of the transaction, the senior vice president directly owned 2,999 shares in the company, valued at approximately $286,614.43. The trade was a 50.00% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. In the last quarter, insiders have sold 393,944 shares of company stock valued at $39,831,865. Corporate insiders own 13.98% of the company’s stock.
Institutional Trading of Roku
Hedge funds and other institutional investors have recently made changes to their positions in the business. Apollon Wealth Management LLC boosted its holdings in Roku by 1.5% in the fourth quarter. Apollon Wealth Management LLC now owns 6,450 shares of the company’s stock valued at $700,000 after purchasing an additional 96 shares during the last quarter. GAMMA Investing LLC lifted its holdings in Roku by 9.5% in the third quarter. GAMMA Investing LLC now owns 1,114 shares of the company’s stock valued at $112,000 after acquiring an additional 97 shares during the period. Cornerstone Wealth Management LLC boosted its position in Roku by 3.8% in the 3rd quarter. Cornerstone Wealth Management LLC now owns 2,728 shares of the company’s stock worth $273,000 after purchasing an additional 100 shares in the last quarter. Thoroughbred Financial Services LLC grew its stake in shares of Roku by 1.0% during the 3rd quarter. Thoroughbred Financial Services LLC now owns 9,945 shares of the company’s stock worth $995,000 after purchasing an additional 100 shares during the period. Finally, Aviance Capital Partners LLC grew its stake in shares of Roku by 2.6% during the 3rd quarter. Aviance Capital Partners LLC now owns 4,172 shares of the company’s stock worth $418,000 after purchasing an additional 106 shares during the period. Institutional investors and hedge funds own 86.30% of the company’s stock.
About Roku
Roku, Inc (NASDAQ: ROKU) is a technology company that develops and operates a proprietary streaming platform designed to deliver entertainment content to consumers via internet-connected devices and smart televisions. Since its inception in 2002 in California, Roku has focused on simplifying access to streaming services for viewers worldwide. The company’s platform enables users to discover, access and manage a wide array of over-the-top content from major streaming services, free ad-supported channels and niche providers.
At the core of Roku’s product lineup are a range of streaming players and sticks, which connect to televisions via HDMI and deliver the Roku OS experience.