Hearts2Hearts launches giant ‘Lemon Tang’ airship campaign ahead of comeback

10 Jun 2026, 04:50 by Minsoo-Kim · allkpop

Group Hearts2Hearts has captured attention with a unique promotional campaign ahead of its upcoming comeback.

On June 8 and 9 KST, SM Entertainment operated a bright yellow airship featuring the group’s logo and the title of its second mini album, ‘Lemon Tang,’ across the Hongdae area of Seoul. The eye-catching event quickly became a topic of conversation among fans and passersby alike.

The airship was designed to represent the album’s central concept, the “Lemon Sun,” bringing the theme to life in a large-scale offline promotion. Rather than relying solely on digital marketing, the group opted for a real-world experience that drew significant public attention.

The campaign is set to continue throughout Seoul, with the ‘Lemon Tang’ airship scheduled to appear in Gangnam on June 10 and 11, followed by appearances in Seongsu from June 12 to 14.

Hearts2Hearts, consisting of Jiwoo, Carmen, Yuha, Stella, Juun, A-na, Ian, and Yeon, will return with their second mini album ‘Lemon Tang’ on June 22 at 6 PM KST.

The album includes six tracks, featuring the title song "Lemon Tang" and the previously released single ‘RUDE!’ The project explores honest emotions, youthful stories, and the colorful moments that become even more meaningful when shared together.

Among the B-sides, "15-LOVE" takes inspiration from the tennis score “15:0,” creatively expressing the excitement and tension of growing closer to someone. Another track, "Baby Steps," blends upbeat rhythms with bossa nova-inspired chord progressions, capturing the anticipation of a fresh start.

With an imaginative concept and an attention-grabbing promotional campaign, Hearts2Hearts is building strong momentum ahead of the release of ‘Lemon Tang.’

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