Trump touts $100 billion new investment pledge from Apple

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JONATHAN ERNST /REUTERS

President Donald Trump speaks today as he and Apple CEO Tim Cook announce Apple’s planned additional $100 billion investment in U.S. manufacturing in the Oval Office in Washington, D.C. At the event, Cook gave Trump a U.S.-made souvenir with a 24-karat gold base, seen here in the foreground.

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JONATHAN ERNST /REUTERS

President Donald Trump and Apple CEO Tim Cook shake hands Oval Office at the White House today when they announces Apple’s planned additional $100 billion investment in U.S. manufacturing.

WASHINGTON >> President Donald Trump announced today that Apple will invest an additional $100 billion in the United States, a move which will expand the company’s domestic investment commitment and could help it sidestep potential tariffs on iPhones.

The new pledge brings Apple’s total investment commitment in the U.S. to $600 billion. Earlier this year, the company had announced it would invest $500 billion and hire 20,000 workers across the country over the next four years.

The announcement centers on expanding Apple’s supply chain and advanced manufacturing footprint in the U.S., but still falls short of Trump’s demand that Apple begin making iPhones domestically.

“Companies like Apple, they’re coming home. They’re all coming home,” Trump told reporters in the Oval Office, moments after Apple CEO Tim Cook gave him a U.S.-made souvenir with a 24-karat gold base.

“This is a significant step toward the ultimate goal of ensuring that iPhones sold in America also are made in America,” Trump added.

Asked if Apple could eventually build entire iPhones in the U.S., Cook noted that many components such as semiconductors, glass and Face ID modules are already made domestically, but said that final assembly will remain overseas “for a while.”

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While the investment pledge is significant, analysts say the numbers align with Apple’s typical spending patterns and echo commitments made during both the Biden administration and Trump’s previous term.

In May, Trump had threatened Apple with a 25% tariff on products manufactured overseas, a sharp reversal from earlier policy when his administration had exempted smartphones, computers and other electronics from rounds of tariffs on Chinese imports. Trump’s effort to reshape global trade through tariffs cost Apple $800 million in the June quarter.

“Today is a good step in the right direction for Apple, and it helps get on Trump’s good side after what appears to be a tension-filled few months in the eyes of the Street between the White House and Apple,” said Daniel Ives, an analyst with Wedbush Securities.

Apple has a mixed track record when it comes to following through on investment promises.

In 2019, for instance, Cook toured a Texas factory with Trump that was promoted as a new manufacturing site. But the facility had been producing Apple computers since 2013 and Apple has since moved that production to Thailand.

Apple continues to manufacture most of its products, including iPhones and iPads, in Asia, primarily in China, although it has shifted some production to Vietnam, Thailand and India in recent years.

Despite political pressure, analysts widely agree that building iPhones in the U.S. remains unrealistic due to labor costs and the complexity of the global supply chain.

“The announcement is a savvy solution to the president’s demand that Apple manufacture all iPhones in the U.S.,” said Nancy Tengler, CEO and CIO of Laffer Tengler Investments, which holds Apple shares.

Partners on Apple’s latest U.S. investment effort include specialty glass maker Corning, semiconductor manufacturing equipment supplier Applied Materials, and chipmakers Texas Instruments, GlobalFoundries, and Broadcom.

Apple shares closed up 5% today. Shares of Corning rose nearly 4% in extended trading, while Applied Materials gained almost 2%.

See more:Business

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