Selfridges Drops 50-Plus ‘GTA VI’ Exclusives Inside a Pink Vice City Pop-Up

A working Grotti Cheetah replica and a 10-foot Macca the Gator anchor the Oxford Street takeover this November.

Summary

Rockstar Games and Selfridges bring Vice City to London’s Oxford Street ahead of the launch of 'Grand Theft Auto VI'

The Corner Shop installation includes a full-size, working Grotti Cheetah replica and a 10-foot Macca the Gator from the in-game series Macca & Friends

More than 50 exclusive pieces span apparel, accessories, collectibles and partner items, alongside the game’s limited-edition Collector’s Box

Rockstar Games and Selfridges have launched Vice City at Selfridges, a takeover of the department store’s Oxford Street Corner Shop celebrating Grand Theft Auto VI. The pop-up opens 10 days before the game’s release and recreates the Miami-inspired setting of GTA VI in real life. It’s a limited run, so fans have less than three weeks to visit.

The takeover starts outside the store. The flagship’s facade glows in Vice City’s signature pink and shifts colors as day turns to night. An extended animated sequence of GTA VI artwork and motion graphics plays across the storefront, turning Oxford Street into a version of Leonida.

Inside, the Corner Shop is set up like a scene from the game. The centerpiece is a full-size, fully functional replica of the Grotti Cheetah supercar. It sits next to a 10-foot (3.05m) Macca the Gator, the mascot of Leonida’s fictional TV hit Macca & Friends. Behind both, an Art Deco–inspired set draws on Vice City’s architecture and is filled with GTA VI merchandise.

The Selfridges-only items are where collectors will want to look first. The Vice City Manatees appear on a Starter jacket, sweatshirt and sweatpants, and the Vice City Narcos get a matching jersey and shorts. There’s also a Goodtime State varsity jacket and a GTA VI basketball. In-game brands show up as accessories, including a leather Burger Shot takeaway bag and a Grotti keychain. Silk scarves come in Logo, Gator and Palm prints, and beach towels come in blue and pink.

The partner pieces bring outside brands into Leonida. Winmau provides a GTA VI dartboard set, Members Only offers a GTA VI version of its jacket, and Hedley & Bennett makes a Burger Shot apron. Dad caps, an “I Heart VC” tee and a cigar ashtray are among the many other items on the shelves.

For collectors, the most notable item may be the game itself. The Corner Shop is the only physical store in the UK selling the limited-edition Grand Theft Auto VI: The Goodtime State – Vice City Collection Collector’s Box. Vice City also appears in Selfridges’ Christmas & the City holiday campaign as one of 12 featured cities. Its windows on Duke Street and Oxford Street show a warm beach scene with a lifeguard tower, a flamingo, a gator and palm trees wrapped in Christmas lights and neon.

Selfridges frames the takeover as part of the game’s launch moment. “We want to enhance their experience of the game and offer a unique way to celebrate, commemorate and participate in one of the biggest moments in popular culture history,” said André Maeder, Selfridges Group CEO, in a statement.

Vice City at Selfridges runs from November 9 to November 28, 2026 at the Corner Shop at Selfridges London on Oxford Street. A selection of products is also available at Selfridges Birmingham and Manchester and online.