Google launches digital business marketing apprenticeship programme in India

Google has opened applications for its highly anticipated Digital Business Marketing Apprenticeship, offering a golden opportunity for aspiring digital marketers to gain hands-on experience. The two-year programme, available in major cities across India, aims to equip recent graduates and career changers with cutting-edge skills in digital marketing.

In Short

• Program available in Hyderabad, Gurugram, Mumbai, Bengaluru
• Google offers a 2-year Digital Business Marketing Apprenticeship
• Application deadline is October 23, 2024, via Google Careers portal

Google is now accepting applications for its Digital Business Marketing Apprenticeship, offering aspiring marketers a two-year programme that provides hands-on experience and the potential for full-time employment. The apprenticeship, based in Hyderabad, Gurugram, Mumbai, and Bengaluru, allows participants to work closely with expert teams while learning digital marketing strategies across platforms.

PROGRAM OVERVIEW

The 24-month apprenticeship is designed for recent graduates and individuals transitioning from other industries who are looking to build a career in digital business marketing. The selected candidates will engage in a structured learning environment, covering areas like Google ad platforms, digital campaign management, and business development.

Apprentices will work alongside seasoned professionals, learning how to strategise and optimise digital ad campaigns, manage client accounts, and use data to drive marketing decisions.

WHO CAN APPLY?

This program is open to:

• Recent graduates or individuals with no more than one year of digital marketing experience.
• Candidates who have work experience in other industries, such as customer service, media, hospitality, or accounting, and are looking to transition into marketing.
• Individuals who possess strong problem-solving skills, the ability to work independently, and an interest in building a digital marketing career.

HOW TO APPLY

Interested candidates can submit their applications through Google’s Careers portal. Applicants are required to provide a resume and a cover letter explaining their interest in digital marketing and why they want to join the program. Additionally, some applicants may be asked to submit a video introduction as part of the process.

Google emphasises a multi-round interview process, where candidates will be assessed on problem-solving abilities, creativity, and collaboration skills. Given the programme’s competitive nature, early applications are encouraged.

A Bachelor’s degree or equivalent practical experience is required, and while Google Workspace proficiency is expected, applicants must be fluent in English.

KEY PROGRAMME DETAILS

• The duration of the apprenticeship is 24 months.
• The locations are Hyderabad, Gurugram, Mumbai and Bengaluru. Candidates will be matched to a team and office location.
• Relocation Assistance is provided for candidates living more than 100 km from their assigned office.
• Immigration Sponsorship is not available for this role.

LEARNING OUTCOMES

Apprentices will complete the program with a comprehensive set of skills, including:

• Creating and optimising digital marketing campaigns.
• Understanding customer behaviour and market trends.
• Leveraging Google’s advertising and analytical tools to drive business growth.
• Building social media strategies that enhance brand visibility.

The entire application process spans 18–24 weeks, during which candidates will undergo a series of interviews and evaluations. Selected apprentices will also receive mentorship and external training to further their professional development.

APPLICATION PROCESS AND DEADLINES

Candidates interested in this unique learning opportunity must apply through the Google Careers portal by October 23, 2024, before 11 PM IST. Applicants will be able to select their preferred office location during the application process.