Morgan Stanley Undercuts Rivals On Pricing In Crypto Trading Debut

Morgan Stanley is adding crypto trading to E*Trade, with a pilot now underway and a broader rollout planned for the platform's 8.6 million customers later this year. The bank is reportedly undercutting rivals with a 50-basis-point trading fee as it bets traditional finance and DeFi will converge.

"By contrast, Robinhood Markets' (HOOD) fees start at 95 bps, Coinbase Global's (COIN) begins at 60 bps, and Charles Schwab (SCHW) will charge 75 bps," notes Seeking Alpha. Morgan Stanley's head of wealth management, Jed Finn, told Bloomberg: "This is much bigger than trading crypto at a cheaper rate. In a way, the strategy is disintermediating the disintermediators."