This Morning boss QUITS after 10 years after Phillip Schofield scandal and ratings dive

This Morning boss, Martin Frizell, is leaving the programme after 10 years at the helm

This Morning editor, Martin Frizell, has decided to step down from his role after 10 years.

Frizell joined ITV in 2014 as Editor of Loose Women before switching to This Morning, which he will leave in Spring 2025. The TV boss is married to former GM:TV host Fiona Phillips, who shared her battle with Alzheimer's at the age of 62 last year.

Martin said: “Next year I’m expecting my family priorities to change so I need to free up time for them. I love my team at ITV and will miss them and the thrill of live telly but it’s an always on, 24 hours a day, seven days a week commitment and I won’t be able to do both.”

He added: “It’s been a privilege to lead truly great presenters and producers, between us we’ve turned out more than six thousand hours of live topical telly, that’s around 20,000 items and whilst the gongs are always nice. I’m most proud of the change we made to so many lives, even saving a fair few with our campaigns on anti suicide, menopause, testicular cancer and ‘how - to’ items. This juggernaut is the toughest test for any broadcast journalist.”

Kevin Lygo, Managing Director, Media and Entertainment said: “This Morning is an iconic show in ITV’s schedule, and heading the team for a decade, producing more than ten hours of original, topical, live television every week is an amazing achievement.

“As a programme and a brand, Martin has made sure the show continues to be a household name, an award-winning staple of the schedule with a growing successful presence in digital and social. On behalf of the ITV Network, we thank Martin and wish him the very best for his future ventures.”

Meanwhile, Emma Gormley, Managing Director, ITV Studios Daytime, added: “Martin has brought so much success to This Morning over the last decade which has seen an evolving landscape of changing and diversifying viewing habits. Under Martin, This Morning is now one of the nation’s most engaged formats, on both ITV and social platforms, hitting an amazing 1 billion views across this year alone; an incredible legacy.

“I am proud of the brilliance and energy that he has brought to his role as custodian of this iconic brand. Martin's decade-long contribution to the longevity and good health of our flagship show has been remarkable, and he leaves it in a place where it can continue to thrive into the next decade and beyond.”

Despite still attracting a loyal fan base, This Morning has been plagued by a slew of scandals in recent years.

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