Insider Buying: Wix.com (NASDAQ:WIX) President Buys $22,518.64 in Stock

02 Sep 2026, 15:08 by Mitch Edgeman · The Markets Daily

Wix.com Ltd. (NASDAQ:WIX – Get Free Report) President Nir Zohar bought 376 shares of the firm’s stock in a transaction on Monday, August 31st. The shares were purchased at an average cost of $59.89 per share, with a total value of $22,518.64. Following the completion of the transaction, the president owned 554,577 shares in the company, valued at $33,213,616.53. This represents a 0.07% increase in their ownership of the stock. The acquisition was disclosed in a legal filing with the SEC, which is accessible through this hyperlink.

Nir Zohar also recently made the following trade(s):

On Monday, August 31st, Nir Zohar purchased 271 shares of Wix.com stock. The shares were purchased at an average cost of $59.89 per share, for a total transaction of $16,230.19.

Wix.com Trading Up 0.5%

Shares of Wix.com stock traded up $0.48 during trading on Wednesday, hitting $88.86. 318,654 shares of the stock traded hands, compared to its average volume of 2,171,313. The stock’s fifty day simple moving average is $61.53 and its 200 day simple moving average is $66.58. The firm has a market cap of $5.18 billion, a P/E ratio of -25.10, a price-to-earnings-growth ratio of 41.95 and a beta of 1.02. Wix.com Ltd. has a 52-week low of $40.16 and a 52-week high of $190.93.

Wix.com (NASDAQ:WIX – Get Free Report) last released its quarterly earnings data on Tuesday, August 4th. The information services provider reported $1.39 earnings per share for the quarter, topping analysts’ consensus estimates of $1.13 by $0.26. Wix.com had a negative net margin of 8.19% and a negative return on equity of 1.61%. The company had revenue of $563.06 million during the quarter, compared to analyst estimates of $552.56 million. During the same period in the prior year, the firm earned $2.28 earnings per share. The firm’s revenue for the quarter was up 14.9% compared to the same quarter last year. As a group, equities analysts expect that Wix.com Ltd. will post 0.24 EPS for the current year.

Wix.com News Summary

Here are the key news stories impacting Wix.com this week:

Positive Sentiment: AI partnership offers a competitive counterpoint. A report says Wix is bringing “Harmony” to Google Gemini, potentially giving users more integrated AI-powered website creation tools. The development may help Wix compete in the emerging “vibe coding” market and reduce concerns that AI will disrupt its core business. However, the article questions whether the opportunity is already reflected in the stock’s valuation. Wix.com Brings Harmony to Gemini
Neutral Sentiment: Class-action deadline remains September 22. Several law firms reminded investors who purchased WIX securities between February 19, 2025, and May 12, 2026, of the deadline to seek lead-plaintiff status. These notices largely repeat existing information rather than announce a new ruling, but they keep litigation risk in focus. Kaplan Fox Wix Investor Deadline Notice
Negative Sentiment: Securities litigation adds overhang. A class action has been filed against Wix and certain officers, alleging that the company overstated the competitiveness of its AI products, AI demand, product innovation and Base44 momentum while understating business risks. The case follows a reported 27% decline after Wix’s first-quarter 2026 results. The allegations have not been proven. Pomerantz Wix Class Action Filing
Negative Sentiment: Director reduces holdings. Director Ron Gutler sold 5,718 shares for approximately $488,000, cutting his direct position by about 27%. The transaction occurred under a pre-arranged Rule 10b5-1 plan, which limits its significance, but the absence of reported insider purchases may still weigh on sentiment. Wix Director SEC Form 4 Filing

Analyst Ratings Changes

WIX has been the topic of several research reports. Raymond James Financial lowered shares of Wix.com from a “strong-buy” rating to an “outperform” rating and cut their price objective for the company from $75.00 to $70.00 in a report on Thursday, July 30th. Benchmark reaffirmed a “buy” rating on shares of Wix.com in a research report on Wednesday, August 26th. Evercore set a $95.00 price target on Wix.com in a research report on Tuesday, August 4th. Royal Bank Of Canada upped their price objective on Wix.com from $45.00 to $60.00 and gave the stock a “sector perform” rating in a research note on Wednesday, August 5th. Finally, Barclays cut their target price on Wix.com from $155.00 to $100.00 and set an “overweight” rating on the stock in a research note on Thursday, May 14th. Eleven equities research analysts have rated the stock with a Buy rating, ten have given a Hold rating and two have issued a Sell rating to the company’s stock. Based on data from MarketBeat.com, the stock currently has an average rating of “Hold” and an average price target of $90.57.

Check Out Our Latest Report on Wix.com

Hedge Funds Weigh In On Wix.com

Large investors have recently made changes to their positions in the business. Farther Finance Advisors LLC lifted its holdings in shares of Wix.com by 122.2% during the 4th quarter. Farther Finance Advisors LLC now owns 240 shares of the information services provider’s stock valued at $25,000 after purchasing an additional 132 shares during the last quarter. Geneos Wealth Management Inc. grew its stake in Wix.com by 632.4% during the 1st quarter. Geneos Wealth Management Inc. now owns 249 shares of the information services provider’s stock worth $41,000 after buying an additional 215 shares during the last quarter. Employees Retirement System of Texas increased its position in Wix.com by 129.9% during the 4th quarter. Employees Retirement System of Texas now owns 446 shares of the information services provider’s stock valued at $46,000 after buying an additional 252 shares in the last quarter. Banque Cantonale Vaudoise increased its position in Wix.com by 464.8% during the 4th quarter. Banque Cantonale Vaudoise now owns 497 shares of the information services provider’s stock valued at $52,000 after buying an additional 409 shares in the last quarter. Finally, National Bank of Canada FI purchased a new stake in Wix.com in the third quarter valued at about $54,000. 81.52% of the stock is owned by institutional investors and hedge funds.

Wix.com Company Profile

(Get Free Report)

Wix.com Ltd. operates a cloud-based platform that enables individuals and businesses to create, manage and develop professional web presences through an intuitive drag-and-drop interface. The company’s software-as-a-service model provides hosting, customizable templates and a range of design tools, eliminating the need for coding expertise. Users can choose from a variety of premium plans to access custom domains, enhanced storage, and advanced performance features tailored to personal projects, small businesses and online storefronts.