Rollins (NYSE:ROL) Price Target Raised to $37.00

26 Oct 2026, 06:32 by Tristan Rich · The Markets Daily

Rollins (NYSE:ROL – Free Report) had its target price boosted by UBS Group from $36.00 to $37.00 in a report published on Friday,Benzinga reports. They currently have a neutral rating on the business services provider’s stock.

A number of other research firms have also issued reports on ROL. JPMorgan Chase & Co. reduced their price target on shares of Rollins from $40.00 to $35.00 and set a “neutral” rating for the company in a research report on Tuesday, October 13th. Argus downgraded shares of Rollins from a “buy” rating to a “hold” rating in a research report on Wednesday, August 5th. Barclays set a $45.00 price objective on shares of Rollins and gave the company an “overweight” rating in a research note on Friday, July 24th. Sanford C. Bernstein dropped their price objective on shares of Rollins from $42.00 to $35.00 and set a “market perform” rating on the stock in a research note on Monday, October 19th. Finally, Bank of America reiterated a “neutral” rating and issued a $35.00 target price (down from $55.00) on shares of Rollins in a research report on Thursday, July 23rd. One investment analyst has rated the stock with a Strong Buy rating, four have assigned a Buy rating, twelve have assigned a Hold rating and two have assigned a Sell rating to the stock. Based on data from MarketBeat, the company presently has a consensus rating of “Hold” and a consensus price target of $40.82.

Read Our Latest Stock Report on Rollins

Rollins Stock Up 0.1%

Shares of Rollins stock opened at $34.87 on Friday. Rollins has a 1 year low of $29.28 and a 1 year high of $66.14. The company has a market cap of $16.67 billion, a P/E ratio of 31.99, a P/E/G ratio of 3.91 and a beta of 0.73. The company has a current ratio of 0.62, a quick ratio of 0.58 and a debt-to-equity ratio of 0.35. The stock has a 50-day moving average price of $33.71 and a 200 day moving average price of $42.47.

Rollins (NYSE:ROL – Get Free Report) last released its earnings results on Wednesday, October 21st. The business services provider reported $0.34 earnings per share for the quarter, meeting the consensus estimate of $0.34. Rollins had a return on equity of 39.43% and a net margin of 13.19%. The company had revenue of $1.09 billion for the quarter, compared to analysts’ expectations of $1.11 billion. During the same quarter in the previous year, the business posted $0.35 EPS. The business’s revenue for the quarter was up 6.2% on a year-over-year basis. As a group, analysts expect that Rollins will post 1.15 EPS for the current fiscal year.

Rollins Increases Dividend

The company also recently announced a quarterly dividend, which will be paid on Thursday, December 10th. Shareholders of record on Tuesday, November 10th will be paid a $0.20 dividend. This represents a $0.80 dividend on an annualized basis and a yield of 2.3%. This is an increase from Rollins’s previous quarterly dividend of $0.1825. The ex-dividend date is Tuesday, November 10th. Rollins’s dividend payout ratio is presently 66.97%.

Institutional Investors Weigh In On Rollins

A number of hedge funds and other institutional investors have recently made changes to their positions in the company. Bank Pictet & Cie Europe AG grew its stake in shares of Rollins by 20.8% in the 3rd quarter. Bank Pictet & Cie Europe AG now owns 30,245 shares of the business services provider’s stock valued at $911,000 after buying an additional 5,200 shares in the last quarter. V Square Quantitative Management LLC increased its holdings in Rollins by 45.7% in the third quarter. V Square Quantitative Management LLC now owns 11,201 shares of the business services provider’s stock worth $337,000 after buying an additional 3,511 shares during the last quarter. Wealth Enhancement Trust Services Inc. raised its position in Rollins by 108.9% during the third quarter. Wealth Enhancement Trust Services Inc. now owns 36,997 shares of the business services provider’s stock valued at $1,114,000 after acquiring an additional 19,287 shares in the last quarter. Envestnet Portfolio Solutions Inc. raised its position in Rollins by 17.9% during the second quarter. Envestnet Portfolio Solutions Inc. now owns 11,125 shares of the business services provider’s stock valued at $464,000 after acquiring an additional 1,692 shares in the last quarter. Finally, State Street Corp raised its position in Rollins by 3.7% during the second quarter. State Street Corp now owns 13,561,228 shares of the business services provider’s stock valued at $566,046,000 after acquiring an additional 488,046 shares in the last quarter. 51.79% of the stock is owned by hedge funds and other institutional investors.

More Rollins News

Here are the key news stories impacting Rollins this week:

Positive Sentiment: Third-quarter revenue increased 6.2% year over year to approximately $1.09 billion. Commercial pest control and termite services performed relatively well, and direct-sales and door-to-door channels grew faster than digital acquisition channels. Rollins: 3 Key Takeaways for Long-Term Investors
Positive Sentiment: Management expects 2026 organic revenue growth of roughly 4% to 6% and is shifting marketing resources toward customer-acquisition channels that generate better returns as traditional online search becomes less effective. Rollins outlines 2026 organic growth guidance
Neutral Sentiment: Analyst discussions highlighted the impact of AI-generated search results on lead volumes, particularly in residential pest control. Investors are watching whether Rollins can replace lost digital traffic with direct sales, referrals and other channels. Rollins Q3 2026 earnings call highlights
Negative Sentiment: Although earnings per share of $0.34 matched one consensus estimate, revenue fell short of expectations of about $1.11 billion, while EPS declined from $0.35 a year earlier. Organic revenue growth was only 4.4%, signaling weaker underlying momentum. Rollins third-quarter 2026 financial results
Negative Sentiment: Operating income slipped 1.0% and operating margin contracted by 140 basis points to 20.5%, pressured by higher insurance and other costs. Weak residential demand and elevated customer-acquisition challenges are raising concerns about near-term profitability. ROL Q3 earnings miss estimates
Negative Sentiment: Wells Fargo lowered its price target from $27 to $26 and maintained an “underweight” rating. Unusually high put-option activity and Polen Capital’s decision to sell its position add to the cautious sentiment surrounding ROL. Wells Fargo analyst action

Rollins Company Profile

(Get Free Report)

Rollins, Inc is a provider of pest and termite control services for residential and commercial customers. The company offers protection against common pests such as ants, cockroaches, rodents, termites, mosquitoes and bedbugs, along with wildlife control and other specialty services.