Amazon.com (NASDAQ:AMZN) Stock Gets Price Target Trim from Wedbush

02 Nov 2026, 07:01 by Sarita Garza · The Markets Daily

Amazon.com (NASDAQ:AMZN – Free Report) had its price objective decreased by Wedbush from $310.00 to $298.00 in a research report sent to investors on Friday morning,Benzinga reports. Wedbush currently has an outperform rating on the e-commerce giant’s stock.

Other analysts have also issued research reports about the stock. Roth Capital restated a “buy” rating and set a $325.00 price target on shares of Amazon.com in a research note on Monday, August 3rd. TD Cowen reaffirmed a “buy” rating and set a $340.00 price objective (down from $350.00) on shares of Amazon.com in a report on Friday. Barclays restated an “overweight” rating and set a $365.00 price objective (up from $330.00) on shares of Amazon.com in a report on Friday, July 31st. Wells Fargo & Company set a $329.00 price target on shares of Amazon.com and gave the stock an “overweight” rating in a research report on Monday, October 12th. Finally, Cantor Fitzgerald reduced their target price on Amazon.com from $310.00 to $280.00 and set an “overweight” rating for the company in a report on Friday. One investment analyst has rated the stock with a Strong Buy rating, fifty-six have given a Buy rating and three have given a Hold rating to the stock. Based on data from MarketBeat, the company currently has a consensus rating of “Moderate Buy” and an average price target of $320.86.

Read Our Latest Analysis on AMZN

Amazon.com Price Performance

NASDAQ:AMZN opened at $240.35 on Friday. The stock’s fifty day moving average is $254.28 and its two-hundred day moving average is $243.09. The stock has a market capitalization of $2.59 trillion, a price-to-earnings ratio of 19.43, a price-to-earnings-growth ratio of 1.86 and a beta of 1.49. Amazon.com has a 52 week low of $196.00 and a 52 week high of $287.20. The company has a quick ratio of 0.82, a current ratio of 0.99 and a debt-to-equity ratio of 0.28.

Amazon.com (NASDAQ:AMZN – Get Free Report) last posted its quarterly earnings data on Thursday, October 29th. The e-commerce giant reported $1.89 earnings per share (EPS) for the quarter, missing the consensus estimate of $1.97 by ($0.08). Amazon.com had a return on equity of 15.72% and a net margin of 16.90%. The business had revenue of $201.94 billion for the quarter, compared to analysts’ expectations of $202.22 billion. During the same quarter in the prior year, the firm earned $1.95 earnings per share. Amazon.com’s revenue for the quarter was up 12.1% compared to the same quarter last year. Research analysts anticipate that Amazon.com will post 8.00 EPS for the current year.

Insider Buying and Selling at Amazon.com

In other news, SVP David Zapolsky sold 9,258 shares of the firm’s stock in a transaction on Monday, August 24th. The shares were sold at an average price of $259.77, for a total value of $2,404,950.66. Following the sale, the senior vice president directly owned 41,190 shares in the company, valued at approximately $10,699,926.30. This trade represents a 18.35% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Andrew R. Jassy sold 20,000 shares of the business’s stock in a transaction that occurred on Friday, August 21st. The stock was sold at an average price of $259.01, for a total transaction of $5,180,200.00. Following the sale, the chief executive officer owned 2,235,766 shares of the company’s stock, valued at approximately $579,085,751.66. This represents a 0.89% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. In the last ninety days, insiders have sold 70,589 shares of company stock valued at $18,302,125. 8.90% of the stock is currently owned by company insiders.

Institutional Inflows and Outflows

Hedge funds have recently modified their holdings of the business. TOP Private Wealth LLC. bought a new position in shares of Amazon.com during the 2nd quarter worth approximately $29,000. Bard Associates Inc. bought a new position in Amazon.com in the 2nd quarter valued at $32,000. Longfellow Investment Management Co. LLC purchased a new position in Amazon.com during the 2nd quarter worth $33,000. Atomic Invest LLC grew its stake in Amazon.com by 41.2% in the 2nd quarter. Atomic Invest LLC now owns 168 shares of the e-commerce giant’s stock valued at $40,000 after acquiring an additional 49 shares during the period. Finally, Strategic Wealth Advisors LLC purchased a new position in Amazon.com during the second quarter worth about $68,000. Institutional investors own 72.20% of the company’s stock.

Key Stories Impacting Amazon.com

Here are the key news stories impacting Amazon.com this week:

Positive Sentiment: AWS growth accelerated significantly. Amazon Web Services revenue rose 39% to approximately $46 billion, its fastest growth in nearly five years. Management said AWS could grow more than 40% annually in 2027 and 2028, supported by AI demand, a large backlog and rising cloud workloads. Analysts including JPMorgan, Canaccord, Monness and RBC maintained bullish ratings or targets, viewing AWS as a potential long-term, trillion-dollar business. AWS growth hits 39 percent
Positive Sentiment: Amazon continues expanding its AI and adjacent businesses. The company plans to sell its Trainium AI chips externally by late 2027, while Amazon Pharmacy users increased more than 60% year over year and Prime Video reportedly reached profitability. Management also highlighted longer-term opportunities in retail automation, satellite internet and AI infrastructure. Amazon Trainium AI chips
Neutral Sentiment: Analyst sentiment remains broadly constructive, but targets were trimmed. Several firms reaffirmed Buy or Outperform ratings, with targets generally well above the current trading level. However, Wells Fargo, Morgan Stanley, Wedbush, Scotiabank, Cantor Fitzgerald and others lowered targets, signaling reduced near-term confidence after the earnings release. Amazon price target changes
Negative Sentiment: Amazon missed both major Q3 estimates. Earnings per share came in at $1.89 versus roughly $1.97–$2.01 expected, while revenue was $201.94 billion compared with about $202.2 billion anticipated. Fourth-quarter revenue guidance was also viewed as soft, raising concerns about holiday-season retail demand. Amazon fourth-quarter guidance
Negative Sentiment: AI investment is pressuring cash flow and leverage. Amazon spent about $77 billion on property and equipment in Q3 and continues targeting approximately $220 billion in 2026 capital expenditures. Trailing free cash flow fell to a $42.4 billion deficit, while long-term debt increased substantially. Investors are questioning when the spending will generate adequate returns, overshadowing AWS’s strong growth. Amazon AI spending concerns
Negative Sentiment: Broader technology-sector weakness amplified the selling. Amazon’s report contributed to a wider Nasdaq decline as investors reconsidered whether massive AI infrastructure spending across Big Tech can produce timely profits. Concerns about AI-related debt, cash burn and valuation affected sentiment beyond Amazon itself. Nasdaq and AI spending concerns

About Amazon.com

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Amazon.com, Inc is a global technology and e-commerce company founded by Jeff Bezos in 1994. Originally launched as an online bookstore, the company has expanded into a broad digital marketplace offering consumer products across numerous categories, including electronics, household goods, apparel, groceries and other merchandise. Amazon also sells products under its own brands and provides logistics, fulfillment and delivery services that support its retail operations and third-party sellers.