Rollins (NYSE:ROL) Sets New 1-Year High – What’s Next?

20 Jan 2026, 23:35 by Kim Johansen · The Markets Daily

Rollins, Inc. (NYSE:ROL – Get Free Report) hit a new 52-week high on Tuesday . The company traded as high as $62.84 and last traded at $62.8580, with a volume of 751193 shares changing hands. The stock had previously closed at $62.73.

More Rollins News

Here are the key news stories impacting Rollins this week:

Positive Sentiment: Recent fundamentals support the stock: Rollins reported an Oct. quarterly beat (EPS $0.35 vs. $0.32) and revenue of $1.03B, up ~12% year-over-year; strong ROE (37.6%) and a solid net margin. Analysts expect ~1.09 EPS for the year. These results and outlook are a plausible positive catalyst for investor buying.
Positive Sentiment: Technical/flow positives: ROL is trading above both its 50-day (~$60.22) and 200-day (~$58.13) moving averages and near its 52-week high, with volume above average — factors that can attract momentum buyers and funds tracking technical signals.
Neutral Sentiment: Multiple entertainment/sports articles about WWE’s Seth Rollins — coverage includes interviews, Netflix series reaction, and origin of a storyline/injury angle. These are celebrity/wrestling stories and do not concern Rollins, Inc.’s business; they are unlikely to affect ROL’s fundamentals or valuation. Seth Rollins opens up about his viral storyline WWE Unreal top moments reaction WWE Unreal Season 2 review Triple H reveals origin of Seth Rollins injury angle MSN: Seth Rollins wishes WWE Unreal was around
Neutral Sentiment: Additional wrestling features (interviews, reviews, historical pieces) and a pop-culture piece about Brooke Rollins and low-cost eating are unrelated to Rollins, Inc.’s pest-control business and are unlikely to move the stock. Can Americans Really Eat All Day for $15.64? Brooke Rollins Bleacher Report interview Why did Vince McMahon ban Seth Rollins’ curb stomp?

Wall Street Analyst Weigh In

ROL has been the topic of a number of recent research reports. Royal Bank Of Canada reissued an “outperform” rating and set a $70.00 price target on shares of Rollins in a research report on Tuesday, December 23rd. Sanford C. Bernstein reiterated an “outperform” rating on shares of Rollins in a report on Tuesday, December 2nd. Morgan Stanley upgraded shares of Rollins from an “equal weight” rating to an “overweight” rating and increased their target price for the stock from $58.00 to $72.00 in a report on Wednesday, December 17th. Wells Fargo & Company boosted their price target on shares of Rollins from $65.00 to $68.00 and gave the company an “overweight” rating in a report on Wednesday, January 14th. Finally, The Goldman Sachs Group reaffirmed a “buy” rating and issued a $64.00 price target on shares of Rollins in a research report on Thursday, October 30th. Eleven analysts have rated the stock with a Buy rating and three have given a Hold rating to the company. Based on data from MarketBeat, Rollins presently has an average rating of “Moderate Buy” and a consensus target price of $67.33.

Check Out Our Latest Analysis on Rollins

Rollins Price Performance

The firm has a market capitalization of $30.60 billion, a P/E ratio of 59.02 and a beta of 0.79. The stock’s fifty day simple moving average is $60.22 and its 200 day simple moving average is $58.13. The company has a debt-to-equity ratio of 0.32, a current ratio of 0.77 and a quick ratio of 0.71.

Rollins (NYSE:ROL – Get Free Report) last released its quarterly earnings results on Wednesday, October 29th. The business services provider reported $0.35 earnings per share for the quarter, beating analysts’ consensus estimates of $0.32 by $0.03. The business had revenue of $1.03 billion for the quarter, compared to analysts’ expectations of $1.02 billion. Rollins had a net margin of 14.02% and a return on equity of 37.60%. The company’s revenue was up 12.0% compared to the same quarter last year. During the same period last year, the business earned $0.29 EPS. On average, equities research analysts predict that Rollins, Inc. will post 1.09 EPS for the current year.

Rollins Increases Dividend

The company also recently declared a quarterly dividend, which was paid on Wednesday, December 10th. Shareholders of record on Monday, November 10th were issued a $0.1825 dividend. This is an increase from Rollins’s previous quarterly dividend of $0.17. This represents a $0.73 annualized dividend and a yield of 1.2%. The ex-dividend date of this dividend was Monday, November 10th. Rollins’s dividend payout ratio is presently 68.22%.

Insiders Place Their Bets

In other Rollins news, insider Thomas D. Tesh sold 2,396 shares of the stock in a transaction dated Friday, January 9th. The stock was sold at an average price of $60.06, for a total value of $143,903.76. Following the completion of the sale, the insider directly owned 29,231 shares in the company, valued at approximately $1,755,613.86. This trade represents a 7.58% decrease in their ownership of the stock. The transaction was disclosed in a filing with the SEC, which can be accessed through the SEC website. Also, Chairman John F. Wilson sold 1,520 shares of the firm’s stock in a transaction dated Monday, December 15th. The stock was sold at an average price of $59.40, for a total value of $90,288.00. Following the completion of the sale, the chairman directly owned 607,587 shares of the company’s stock, valued at approximately $36,090,667.80. This represents a 0.25% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Over the last ninety days, insiders have sold 8,707 shares of company stock worth $515,664. Insiders own 4.47% of the company’s stock.

Hedge Funds Weigh In On Rollins

A number of hedge funds and other institutional investors have recently added to or reduced their stakes in ROL. Savvy Advisors Inc. grew its stake in Rollins by 13.6% during the 4th quarter. Savvy Advisors Inc. now owns 5,556 shares of the business services provider’s stock valued at $333,000 after purchasing an additional 666 shares during the last quarter. Perigon Wealth Management LLC lifted its holdings in shares of Rollins by 118.9% during the fourth quarter. Perigon Wealth Management LLC now owns 8,277 shares of the business services provider’s stock worth $497,000 after purchasing an additional 4,495 shares during the period. Dorato Capital Management purchased a new stake in Rollins in the fourth quarter valued at approximately $170,000. Valicenti Advisory Services Inc. increased its holdings in Rollins by 3.0% in the 4th quarter. Valicenti Advisory Services Inc. now owns 43,865 shares of the business services provider’s stock worth $2,633,000 after buying an additional 1,270 shares during the period. Finally, Frank Rimerman Advisors LLC raised its position in Rollins by 9.9% during the 4th quarter. Frank Rimerman Advisors LLC now owns 4,906 shares of the business services provider’s stock worth $294,000 after buying an additional 443 shares during the last quarter. Hedge funds and other institutional investors own 51.79% of the company’s stock.

About Rollins

(Get Free Report)

Rollins, Inc (NYSE: ROL) is a provider of pest and termite control services operating through a network of subsidiaries and franchises. Headquartered in Atlanta, Georgia, the company offers a broad range of pest management solutions for both residential and commercial customers, positioning itself as a specialist in protecting property and public health from pests and vectors.

Its service offerings include general pest control, termite inspection and treatment, bed bug remediation, mosquito and vector control, wildlife exclusion, and related specialty services.