Bright Horizons Family Solutions (NYSE:BFAM) Stock Price Breaks Below 200 Day Moving Average – Time to Sell?

04 Oct 2026, 13:40 by Mitch Edgeman · The Markets Daily

Bright Horizons Family Solutions Inc. (NYSE:BFAM – Get Free Report) shares passed below its 200-day moving average during trading on Friday. The stock has a 200-day moving average of $72.50 and traded as low as $64.05. Bright Horizons Family Solutions shares last traded at $64.2720, with a volume of 597,480 shares traded.

Analyst Upgrades and Downgrades

BFAM has been the topic of several recent research reports. Morgan Stanley dropped their price target on shares of Bright Horizons Family Solutions from $68.00 to $66.00 and set an “underweight” rating on the stock in a research report on Wednesday, September 23rd. UBS Group boosted their price objective on Bright Horizons Family Solutions from $87.00 to $88.00 and gave the stock a “neutral” rating in a report on Friday, July 31st. Finally, Weiss Ratings reissued a “sell (d+)” rating on shares of Bright Horizons Family Solutions in a research note on Wednesday, July 29th. Four equities research analysts have rated the stock with a Buy rating, three have issued a Hold rating and two have assigned a Sell rating to the stock. According to MarketBeat.com, the stock presently has an average rating of “Hold” and a consensus price target of $95.62.

Read Our Latest Stock Report on BFAM

Bright Horizons Family Solutions Stock Performance

The company has a debt-to-equity ratio of 1.14, a quick ratio of 0.48 and a current ratio of 0.48. The stock has a market cap of $3.13 billion, a P/E ratio of 20.34, a price-to-earnings-growth ratio of 0.98 and a beta of 1.18. The company’s 50 day moving average price is $70.77 and its 200-day moving average price is $72.50.

Bright Horizons Family Solutions (NYSE:BFAM – Get Free Report) last announced its earnings results on Thursday, July 30th. The company reported $1.28 EPS for the quarter, beating the consensus estimate of $1.20 by $0.08. Bright Horizons Family Solutions had a net margin of 5.78% and a return on equity of 20.09%. The company had revenue of $779.18 million during the quarter, compared to the consensus estimate of $774.84 million. During the same quarter in the prior year, the company posted $1.07 earnings per share. The firm’s revenue for the quarter was up 6.4% on a year-over-year basis. Bright Horizons Family Solutions has set its FY 2026 guidance at 5.050-5.150 EPS. Equities analysts forecast that Bright Horizons Family Solutions Inc. will post 4.7 EPS for the current fiscal year.

Insider Activity at Bright Horizons Family Solutions

In other Bright Horizons Family Solutions news, Director Mary Tocio sold 6,000 shares of Bright Horizons Family Solutions stock in a transaction that occurred on Wednesday, September 2nd. The shares were sold at an average price of $72.65, for a total transaction of $435,900.00. Following the transaction, the director owned 14,329 shares of the company’s stock, valued at $1,041,001.85. This trade represents a 29.51% decrease in their position. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is available through the SEC website. Also, COO Mary Burke sold 1,200 shares of the business’s stock in a transaction that occurred on Tuesday, September 1st. The stock was sold at an average price of $75.00, for a total value of $90,000.00. Following the completion of the transaction, the chief operating officer owned 30,945 shares in the company, valued at $2,320,875. The trade was a 3.73% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. In the last three months, insiders have sold 8,900 shares of company stock worth $656,584. Insiders own 1.42% of the company’s stock.

Institutional Trading of Bright Horizons Family Solutions

A number of hedge funds have recently bought and sold shares of BFAM. Mitsubishi UFJ Asset Management Co. Ltd. bought a new position in Bright Horizons Family Solutions in the 2nd quarter valued at $29,000. AG Campbell Advisory LLC bought a new stake in shares of Bright Horizons Family Solutions during the 4th quarter worth $41,000. Versant Capital Management Inc raised its stake in shares of Bright Horizons Family Solutions by 3,055.6% during the 3rd quarter. Versant Capital Management Inc now owns 852 shares of the company’s stock worth $54,000 after purchasing an additional 825 shares during the period. State of Wyoming purchased a new position in shares of Bright Horizons Family Solutions in the 1st quarter worth about $60,000. Finally, Harvest Fund Management Co. Ltd boosted its holdings in shares of Bright Horizons Family Solutions by 499.3% in the 4th quarter. Harvest Fund Management Co. Ltd now owns 821 shares of the company’s stock worth $83,000 after buying an additional 684 shares during the last quarter.

Bright Horizons Family Solutions Company Profile

(Get Free Report)

Bright Horizons Family Solutions Inc (NYSE: BFAM) provides employer-sponsored child care and workforce-support services. Its offerings include full-service, center-based early education and preschool programs, back-up care for children and adults, and related family support services designed to help employees manage work and caregiving responsibilities.