Arete Issues Positive Forecast for Amazon.com (NASDAQ:AMZN) Stock Price

21 Jan 2026, 14:48 by Kim Johansen · The Markets Daily

Amazon.com (NASDAQ:AMZN) had its price objective upped by analysts at Arete from $264.00 to $283.00 in a research note issued to investors on Wednesday,MarketScreener reports. The firm currently has a “buy” rating on the e-commerce giant’s stock. Arete’s price objective suggests a potential upside of 23.38% from the company’s current price.

AMZN has been the topic of several other research reports. JMP Securities set a $300.00 target price on Amazon.com in a research report on Friday, October 31st. Cantor Fitzgerald set a $260.00 price objective on shares of Amazon.com and gave the stock an “overweight” rating in a report on Thursday, January 8th. BNP Paribas Exane assumed coverage on shares of Amazon.com in a research note on Monday, November 24th. They issued an “outperform” rating for the company. Bank of America raised their price target on shares of Amazon.com from $272.00 to $303.00 and gave the company a “buy” rating in a research report on Wednesday, December 3rd. Finally, Stifel Nicolaus boosted their price target on shares of Amazon.com from $269.00 to $295.00 and gave the stock a “buy” rating in a report on Friday, October 31st. One research analyst has rated the stock with a Strong Buy rating, fifty-seven have issued a Buy rating and four have issued a Hold rating to the company’s stock. According to MarketBeat, the company presently has a consensus rating of “Moderate Buy” and a consensus price target of $295.82.

Read Our Latest Stock Analysis on Amazon.com

Amazon.com Trading Down 0.7%

NASDAQ:AMZN opened at $229.37 on Wednesday. The company has a debt-to-equity ratio of 0.14, a current ratio of 1.01 and a quick ratio of 0.80. Amazon.com has a one year low of $161.38 and a one year high of $258.60. The company has a market cap of $2.45 trillion, a PE ratio of 32.38, a PEG ratio of 1.50 and a beta of 1.37. The firm has a 50-day moving average of $231.91 and a 200-day moving average of $228.84.

Amazon.com (NASDAQ:AMZN – Get Free Report) last released its quarterly earnings results on Thursday, October 30th. The e-commerce giant reported $1.95 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $1.57 by $0.38. The business had revenue of $180.17 billion during the quarter, compared to the consensus estimate of $177.53 billion. Amazon.com had a return on equity of 23.62% and a net margin of 11.06%.The company’s quarterly revenue was up 13.4% on a year-over-year basis. During the same quarter in the previous year, the business earned $1.43 EPS. As a group, equities research analysts expect that Amazon.com will post 6.31 EPS for the current fiscal year.

Insider Activity

In other news, CEO Douglas J. Herrington sold 22,000 shares of the firm’s stock in a transaction that occurred on Friday, October 31st. The shares were sold at an average price of $250.03, for a total transaction of $5,500,660.00. Following the completion of the sale, the chief executive officer owned 493,507 shares in the company, valued at $123,391,555.21. This trade represents a 4.27% decrease in their position. The sale was disclosed in a document filed with the SEC, which is available at this hyperlink. Also, CEO Matthew S. Garman sold 17,768 shares of the company’s stock in a transaction that occurred on Friday, November 21st. The shares were sold at an average price of $216.90, for a total value of $3,853,879.20. Following the completion of the transaction, the chief executive officer owned 6,273 shares in the company, valued at approximately $1,360,613.70. The trade was a 73.91% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Over the last ninety days, insiders sold 79,734 shares of company stock worth $18,534,017. 10.80% of the stock is owned by insiders.

Institutional Inflows and Outflows

A number of hedge funds have recently bought and sold shares of the business. Fairway Wealth LLC lifted its holdings in shares of Amazon.com by 113.2% in the third quarter. Fairway Wealth LLC now owns 113 shares of the e-commerce giant’s stock worth $25,000 after buying an additional 60 shares in the last quarter. Carderock Capital Management Inc. purchased a new position in Amazon.com during the second quarter valued at approximately $27,000. Sellwood Investment Partners LLC bought a new stake in Amazon.com during the 3rd quarter worth approximately $27,000. Maryland Capital Advisors Inc. lifted its stake in Amazon.com by 81.9% in the 2nd quarter. Maryland Capital Advisors Inc. now owns 211 shares of the e-commerce giant’s stock worth $46,000 after purchasing an additional 95 shares in the last quarter. Finally, Ryan Investment Management Inc. bought a new position in Amazon.com in the 2nd quarter valued at $48,000. 72.20% of the stock is currently owned by hedge funds and other institutional investors.

Amazon.com News Roundup

Here are the key news stories impacting Amazon.com this week:

Positive Sentiment: Bull case centers on AWS and AI — investors are betting AWS will re-accelerate Amazon’s profit cycle as AI workloads grow, a narrative repeated across market coverage and investor discussions. Amazon Investors Bet on AWS to Pull the Stock Out of Its Malaise
Positive Sentiment: Analyst support: some firms are raising price targets and reiterating buy/outperform views (Scotiabank raised its PT to $300), which gives technical and fundamental supporters ammunition to buy dips. Scotiabank Adjusts PT on Amazon
Positive Sentiment: Product & infrastructure initiatives (Alexa+ rollout, Trainium chips, AWS partnerships and power‑grid commitments) support the long-term AI/cloud thesis that underpins revenue and margin upside. Amazon Joins Microsoft In Pledge To Self-Fund Power Grids
Neutral Sentiment: Upcoming earnings are the near-term catalyst — the stock has been range‑bound and many investors are positioning either to buy a post‑earnings breakout or wait for confirmation. MarketBeat outlines common pre-earnings trading approaches. 2 Ways to Trade Amazon Ahead of Earnings
Neutral Sentiment: Options market signal — elevated put yields and other derivatives flow suggest the market is hedging for downside but also imply asymmetric upside if earnings surprise. Is Amazon Too Cheap Ahead Of Earnings?
Negative Sentiment: Tariff-related price pressure — CEO Andy Jassy warned tariffs are beginning to “creep” into product prices as sellers run out of pre-tariff inventory; that raises concerns about margin/volume dynamics in the retail business and contributed to today’s weakness. Amazon CEO Jassy says Trump’s tariffs have started to ‘creep’ into prices
Negative Sentiment: Analyst caution: Raymond James trimmed its target and highlighted “agentic commerce” headwinds for Amazon’s AI/commerce roadmap — a signal that some sell‑side desks see execution or timing risks. Raymond James Trims Amazon Target
Negative Sentiment: Broader macro/headline risk (geopolitics, Ray Dalio warnings about capital flows) is prompting rotation out of big tech into safer assets, amplifying AMZN’s intraday downside even where company fundamentals remain intact. AAPL, AMZN and GOOG Forecast

About Amazon.com

(Get Free Report)

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.