ServiceNow (NYSE:NOW) Stock Price Up 2% – Here’s Why

16 Dec 2025, 22:46 by Mitch Edgeman · The Markets Daily

ServiceNow, Inc. (NYSE:NOW – Get Free Report)’s stock price traded up 2% during mid-day trading on Tuesday . The stock traded as high as $786.07 and last traded at $780.1370. 3,322,133 shares traded hands during mid-day trading, an increase of 101% from the average session volume of 1,650,279 shares. The stock had previously closed at $765.20.

Analyst Upgrades and Downgrades

A number of equities research analysts recently commented on the company. Guggenheim upgraded ServiceNow from a “sell” rating to a “neutral” rating in a research report on Tuesday. Wells Fargo & Company set a $1,275.00 price objective on shares of ServiceNow in a report on Thursday, October 30th. TD Cowen increased their price objective on shares of ServiceNow from $1,200.00 to $1,250.00 and gave the stock a “buy” rating in a research note on Thursday, October 30th. Cantor Fitzgerald restated an “overweight” rating and set a $1,200.00 target price on shares of ServiceNow in a research report on Monday, October 27th. Finally, Citigroup increased their price target on ServiceNow from $1,234.00 to $1,253.00 and gave the stock a “buy” rating in a research report on Thursday, October 30th. One investment analyst has rated the stock with a Strong Buy rating, thirty-one have issued a Buy rating, six have issued a Hold rating and one has issued a Sell rating to the company. According to MarketBeat, the company currently has an average rating of “Moderate Buy” and a consensus price target of $1,129.52.

Read Our Latest Research Report on ServiceNow

ServiceNow Trading Up 2.0%

The company has a quick ratio of 1.06, a current ratio of 1.06 and a debt-to-equity ratio of 0.13. The company’s 50-day moving average is $870.68 and its 200 day moving average is $922.85. The company has a market cap of $162.27 billion, a price-to-earnings ratio of 94.33, a price-to-earnings-growth ratio of 3.61 and a beta of 0.97.

ServiceNow’s stock is set to split on the morning of Thursday, December 18th. The 5-1 split was recently announced. The newly created shares will be issued to shareholders after the closing bell on Wednesday, December 17th.

ServiceNow (NYSE:NOW – Get Free Report) last posted its earnings results on Wednesday, October 29th. The information technology services provider reported $4.82 earnings per share (EPS) for the quarter, topping the consensus estimate of $4.21 by $0.61. ServiceNow had a net margin of 13.66% and a return on equity of 18.74%. The business had revenue of $3.41 billion for the quarter, compared to analyst estimates of $3.35 billion. During the same period in the prior year, the company posted $3.72 EPS. The company’s revenue for the quarter was up 21.8% on a year-over-year basis. Research analysts predict that ServiceNow, Inc. will post 8.93 EPS for the current year.

Insider Buying and Selling

In related news, CFO Gina Mastantuono sold 415 shares of the firm’s stock in a transaction dated Friday, December 5th. The shares were sold at an average price of $850.00, for a total value of $352,750.00. Following the transaction, the chief financial officer directly owned 12,228 shares of the company’s stock, valued at approximately $10,393,800. This trade represents a 3.28% decrease in their position. The sale was disclosed in a filing with the SEC, which can be accessed through the SEC website. Also, Director Paul Edward Chamberlain sold 300 shares of ServiceNow stock in a transaction dated Friday, November 28th. The stock was sold at an average price of $808.00, for a total value of $242,400.00. Following the completion of the sale, the director owned 9,586 shares in the company, valued at approximately $7,745,488. The trade was a 3.03% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Insiders sold 3,062 shares of company stock valued at $2,533,585 in the last 90 days. Corporate insiders own 0.34% of the company’s stock.

Hedge Funds Weigh In On ServiceNow

Hedge funds and other institutional investors have recently made changes to their positions in the company. Keel Point LLC lifted its position in ServiceNow by 17.2% during the third quarter. Keel Point LLC now owns 1,249 shares of the information technology services provider’s stock worth $1,149,000 after buying an additional 183 shares in the last quarter. Mirabella Financial Services LLP increased its stake in shares of ServiceNow by 44.5% in the 3rd quarter. Mirabella Financial Services LLP now owns 7,514 shares of the information technology services provider’s stock worth $6,907,000 after acquiring an additional 2,313 shares during the last quarter. Hudson Bay Capital Management LP raised its holdings in shares of ServiceNow by 7,464.2% during the 3rd quarter. Hudson Bay Capital Management LP now owns 16,054 shares of the information technology services provider’s stock worth $14,774,000 after acquiring an additional 16,272 shares during the period. Saranac Partners Ltd purchased a new position in shares of ServiceNow during the 3rd quarter worth $4,030,000. Finally, IFP Advisors Inc boosted its position in shares of ServiceNow by 2.4% during the 3rd quarter. IFP Advisors Inc now owns 4,910 shares of the information technology services provider’s stock valued at $4,519,000 after acquiring an additional 113 shares during the last quarter. Hedge funds and other institutional investors own 87.18% of the company’s stock.

About ServiceNow

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