Swiss National Bank Increases Position in Salesforce Inc. $CRM

21 Nov 2025, 16:16 by Sarita Garza · The Markets Daily

Swiss National Bank lifted its holdings in shares of Salesforce Inc. (NYSE:CRM – Free Report) by 7.8% in the second quarter, according to its most recent disclosure with the Securities and Exchange Commission. The fund owned 2,908,977 shares of the CRM provider’s stock after acquiring an additional 209,900 shares during the quarter. Swiss National Bank’s holdings in Salesforce were worth $793,249,000 at the end of the most recent quarter.

Other hedge funds have also bought and sold shares of the company. Nuveen LLC bought a new position in Salesforce in the 1st quarter valued at $2,039,196,000. Acadian Asset Management LLC boosted its holdings in shares of Salesforce by 1,729.6% in the 2nd quarter. Acadian Asset Management LLC now owns 1,973,141 shares of the CRM provider’s stock worth $538,020,000 after buying an additional 1,865,297 shares during the last quarter. Longview Partners Guernsey LTD purchased a new position in shares of Salesforce in the 1st quarter worth about $467,944,000. Pacer Advisors Inc. grew its position in Salesforce by 1,744.0% during the first quarter. Pacer Advisors Inc. now owns 1,820,262 shares of the CRM provider’s stock valued at $488,486,000 after buying an additional 1,721,550 shares during the period. Finally, Vanguard Group Inc. increased its holdings in Salesforce by 1.6% during the first quarter. Vanguard Group Inc. now owns 87,913,628 shares of the CRM provider’s stock worth $23,592,501,000 after buying an additional 1,383,942 shares during the last quarter. 80.43% of the stock is currently owned by institutional investors.

Insider Activity

In other news, CEO Marc Benioff sold 2,250 shares of Salesforce stock in a transaction dated Thursday, September 18th. The stock was sold at an average price of $245.09, for a total transaction of $551,452.50. Following the completion of the sale, the chief executive officer owned 11,911,571 shares in the company, valued at approximately $2,919,406,936.39. This trade represents a 0.02% decrease in their position. The sale was disclosed in a legal filing with the SEC, which can be accessed through this link. Also, Director David Blair Kirk acquired 3,400 shares of the firm’s stock in a transaction that occurred on Tuesday, September 9th. The stock was bought at an average price of $254.66 per share, for a total transaction of $865,844.00. Following the completion of the transaction, the director owned 3,824 shares of the company’s stock, valued at $973,819.84. The trade was a 801.89% increase in their position. Additional details regarding this purchase are available in the official SEC disclosure. Over the last 90 days, insiders have sold 60,872 shares of company stock valued at $15,058,156. 3.00% of the stock is owned by company insiders.

Wall Street Analyst Weigh In

Several analysts have commented on the stock. Royal Bank Of Canada lowered their price objective on shares of Salesforce from $275.00 to $250.00 and set a “sector perform” rating on the stock in a research report on Thursday, September 4th. Oppenheimer lowered their price target on shares of Salesforce from $370.00 to $315.00 and set an “outperform” rating on the stock in a report on Tuesday, August 26th. Macquarie reiterated a “neutral” rating and issued a $250.00 price objective on shares of Salesforce in a research note on Thursday, October 16th. Wells Fargo & Company reduced their price objective on Salesforce from $275.00 to $265.00 and set an “equal weight” rating for the company in a report on Thursday, September 4th. Finally, Robert W. Baird lowered their target price on Salesforce from $365.00 to $325.00 and set an “outperform” rating on the stock in a research note on Thursday, September 4th. Twenty-five research analysts have rated the stock with a Buy rating, thirteen have assigned a Hold rating and one has issued a Sell rating to the stock. According to MarketBeat, the company has a consensus rating of “Moderate Buy” and an average price target of $323.51.

Check Out Our Latest Stock Analysis on Salesforce

Salesforce Price Performance

Shares of NYSE:CRM opened at $225.53 on Friday. The company has a 50 day moving average of $245.12 and a 200 day moving average of $256.54. The company has a current ratio of 1.12, a quick ratio of 1.12 and a debt-to-equity ratio of 0.14. The stock has a market cap of $214.70 billion, a P/E ratio of 32.78, a P/E/G ratio of 2.11 and a beta of 1.19. Salesforce Inc. has a 12 month low of $223.30 and a 12 month high of $369.00.

Salesforce (NYSE:CRM – Get Free Report) last posted its earnings results on Wednesday, September 3rd. The CRM provider reported $2.91 earnings per share (EPS) for the quarter, topping the consensus estimate of $2.78 by $0.13. Salesforce had a net margin of 16.87% and a return on equity of 13.27%. The business had revenue of $10.24 billion for the quarter, compared to analysts’ expectations of $10.14 billion. During the same period in the prior year, the company posted $2.56 EPS. The business’s revenue for the quarter was up 9.8% compared to the same quarter last year. Salesforce has set its FY 2026 guidance at 11.330-11.370 EPS. Q3 2026 guidance at 2.840-2.860 EPS. As a group, sell-side analysts forecast that Salesforce Inc. will post 7.46 EPS for the current fiscal year.

Salesforce Announces Dividend

The firm also recently disclosed a quarterly dividend, which was paid on Thursday, October 9th. Investors of record on Wednesday, September 17th were paid a dividend of $0.416 per share. The ex-dividend date of this dividend was Wednesday, September 17th. This represents a $1.66 annualized dividend and a yield of 0.7%. Salesforce’s dividend payout ratio (DPR) is currently 24.13%.

Salesforce Profile

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