Harley-Davidson, Inc. $HOG Shares Sold by RVW Wealth LLC

06 Oct 2026, 23:23 by Danessa Lincoln · The Markets Daily

RVW Wealth LLC decreased its position in shares of Harley-Davidson, Inc. (NYSE:HOG – Free Report) by 36.0% during the 3rd quarter, HoldingsChannel.com reports. The firm owned 386,789 shares of the company’s stock after selling 217,263 shares during the quarter. RVW Wealth LLC’s holdings in Harley-Davidson were worth $9,449,000 as of its most recent filing with the SEC.

Other hedge funds and other institutional investors have also made changes to their positions in the company. BlackRock Inc. purchased a new stake in shares of Harley-Davidson in the 2nd quarter valued at about $249,395,000. Donald Smith & CO. Inc. purchased a new position in Harley-Davidson during the 2nd quarter worth approximately $226,966,000. Bank of America Corp DE acquired a new position in Harley-Davidson during the second quarter worth approximately $45,065,000. Aegis Financial Corp purchased a new stake in Harley-Davidson in the first quarter valued at approximately $27,681,000. Finally, Norges Bank purchased a new stake in Harley-Davidson in the fourth quarter valued at approximately $25,766,000. Institutional investors and hedge funds own 85.10% of the company’s stock.

Analyst Ratings Changes

A number of equities analysts have recently issued reports on HOG shares. UBS Group raised their target price on shares of Harley-Davidson from $26.00 to $28.00 and gave the stock a “neutral” rating in a research report on Wednesday, September 2nd. Citigroup upgraded shares of Harley-Davidson from a “neutral” rating to a “buy” rating and upped their price target for the company from $31.00 to $33.00 in a research report on Monday. Loop Capital upgraded shares of Harley-Davidson from a “hold” rating to a “buy” rating and set a $32.00 price target for the company in a research note on Monday, July 20th. Evercore raised shares of Harley-Davidson from an “underperform” rating to an “outperform” rating and set a $33.00 price objective on the stock in a research report on Monday. Finally, DA Davidson lifted their price objective on shares of Harley-Davidson from $30.00 to $33.00 and gave the company a “buy” rating in a research note on Monday, August 17th. One research analyst has rated the stock with a Strong Buy rating, six have assigned a Buy rating, four have assigned a Hold rating and two have assigned a Sell rating to the stock. According to MarketBeat.com, Harley-Davidson presently has an average rating of “Hold” and a consensus price target of $28.20.

Get Our Latest Stock Report on HOG

Insider Activity

In other news, CFO Jonathan R. Root sold 1,559 shares of the firm’s stock in a transaction that occurred on Thursday, October 1st. The stock was sold at an average price of $24.43, for a total value of $38,086.37. Following the completion of the sale, the chief financial officer directly owned 24,733 shares of the company’s stock, valued at $604,227.19. This trade represents a 5.93% decrease in their position. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is available through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CAO Gayle Littleton purchased 7,500 shares of the firm’s stock in a transaction that occurred on Tuesday, August 11th. The stock was acquired at an average price of $26.38 per share, for a total transaction of $197,850.00. Following the completion of the purchase, the chief accounting officer owned 7,500 shares of the company’s stock, valued at approximately $197,850. This represents a ∞ increase in their ownership of the stock. The SEC filing for this purchase provides additional information. In the last three months, insiders have bought 57,500 shares of company stock worth $1,439,550 and have sold 4,667 shares worth $119,423. Company insiders own 0.97% of the company’s stock.

More Harley-Davidson News

Here are the key news stories impacting Harley-Davidson this week:

Positive Sentiment: Citigroup upgraded HOG to Buy from Neutral and raised its price target to $33 from $31. Citi cited improving retail sales and dealer sentiment, describing Harley-Davidson as a potential “multi-year retail growth story.” Citigroup upgrades Harley-Davidson to Buy from Neutral
Positive Sentiment: The analyst upgrade has fueled broader interest in HOG, with Citi arguing that Harley-Davidson’s recent struggles may be giving way to a recovery. The returning Sportster model was identified as another possible catalyst for demand and brand momentum. Citi says buy Harley-Davidson stock
Positive Sentiment: The upgrade comes ahead of Harley-Davidson’s third-quarter results, giving investors a more optimistic framework for evaluating upcoming sales and profitability trends. Citi’s new target indicates potential upside if retail improvements continue. Harley-Davidson jumps as Citi sees multi-year retail growth
Neutral Sentiment: CFO Jonathan Root sold 1,559 shares worth approximately $38,000 under a pre-arranged Rule 10b5-1 trading plan. Because the sale was planned and represents a relatively small portion of his remaining holdings, it is unlikely to materially change the investment case. Harley-Davidson CFO Form 4 filing

Harley-Davidson Stock Performance

Shares of NYSE:HOG traded up $0.69 during trading on Tuesday, reaching $26.88. The company had a trading volume of 2,265,089 shares, compared to its average volume of 2,912,619. The firm has a market capitalization of $2.80 billion, a price-to-earnings ratio of 16.49, a price-to-earnings-growth ratio of 8.07 and a beta of 1.30. The company has a debt-to-equity ratio of 0.36, a current ratio of 1.90 and a quick ratio of 1.70. The stock’s fifty day moving average price is $26.59 and its 200 day moving average price is $24.79. Harley-Davidson, Inc. has a fifty-two week low of $17.09 and a fifty-two week high of $28.86.

Harley-Davidson (NYSE:HOG – Get Free Report) last announced its quarterly earnings data on Thursday, July 23rd. The company reported $0.75 earnings per share (EPS) for the quarter, beating the consensus estimate of $0.65 by $0.10. The company had revenue of $1.23 billion for the quarter, compared to analysts’ expectations of $1.17 billion. Harley-Davidson had a net margin of 4.78% and a return on equity of 6.28%. Harley-Davidson’s revenue was down 5.9% compared to the same quarter last year. During the same period in the previous year, the company posted $0.88 EPS. As a group, equities research analysts predict that Harley-Davidson, Inc. will post 0.56 EPS for the current year.

Harley-Davidson Dividend Announcement

The company also recently declared a quarterly dividend, which was paid on Tuesday, September 29th. Investors of record on Tuesday, September 15th were issued a dividend of $0.1875 per share. This represents a $0.75 annualized dividend and a yield of 2.8%. The ex-dividend date of this dividend was Tuesday, September 15th. Harley-Davidson’s dividend payout ratio is currently 46.01%.

About Harley-Davidson

(Free Report)

Harley-Davidson, Inc is a motorcycle manufacturer headquartered in Milwaukee, Wisconsin. Founded in 1903, the company designs, manufactures and sells heavyweight motorcycles known for their cruiser, touring and adventure-touring models, as well as related parts, accessories, apparel and merchandise.

The company markets its products under the Harley-Davidson brand through a network of independent dealers and company-operated retail locations. Its offerings serve customers in the United States and international markets across Europe, Asia-Pacific, Canada and other regions.

Harley-Davidson also provides motorcycle financing and insurance-related services through Harley-Davidson Financial Services.