Build-A-Bear Workshop (NYSE:BBW) Stock Price Down 8.2% – Should You Sell?

21 Jan 2026, 00:08 by Michael Walen · The Markets Daily

Shares of Build-A-Bear Workshop, Inc. (NYSE:BBW – Get Free Report) were down 8.2% during mid-day trading on Tuesday . The stock traded as low as $65.46 and last traded at $64.86. Approximately 173,219 shares were traded during mid-day trading, a decline of 49% from the average daily volume of 338,317 shares. The stock had previously closed at $70.62.

Analyst Ratings Changes

Several research analysts have weighed in on BBW shares. DA Davidson cut their price objective on Build-A-Bear Workshop from $85.00 to $70.00 and set a “buy” rating on the stock in a research report on Friday, December 5th. Wall Street Zen downgraded shares of Build-A-Bear Workshop from a “buy” rating to a “hold” rating in a report on Saturday, December 6th. Weiss Ratings restated a “buy (b)” rating on shares of Build-A-Bear Workshop in a research report on Tuesday, December 23rd. CJS Securities began coverage on shares of Build-A-Bear Workshop in a research report on Wednesday, December 10th. They issued a “market outperform” rating and a $70.00 price objective on the stock. Finally, Zacks Research cut shares of Build-A-Bear Workshop from a “strong-buy” rating to a “hold” rating in a research note on Monday, October 6th. Five investment analysts have rated the stock with a Buy rating and one has given a Hold rating to the company. According to data from MarketBeat.com, the stock has a consensus rating of “Moderate Buy” and a consensus target price of $64.75.

View Our Latest Stock Report on Build-A-Bear Workshop

Build-A-Bear Workshop Price Performance

The firm has a market capitalization of $840.92 million, a PE ratio of 14.93 and a beta of 1.01. The company’s fifty day simple moving average is $56.59 and its 200 day simple moving average is $57.67.

Build-A-Bear Workshop (NYSE:BBW – Get Free Report) last posted its quarterly earnings results on Thursday, December 4th. The specialty retailer reported $0.62 earnings per share (EPS) for the quarter, beating the consensus estimate of $0.55 by $0.07. Build-A-Bear Workshop had a net margin of 10.93% and a return on equity of 38.43%. The company had revenue of $122.68 million for the quarter, compared to analyst estimates of $124.28 million. During the same quarter in the previous year, the firm posted $0.73 earnings per share. On average, analysts anticipate that Build-A-Bear Workshop, Inc. will post 3.71 earnings per share for the current fiscal year.

Build-A-Bear Workshop Dividend Announcement

The business also recently disclosed a quarterly dividend, which was paid on Thursday, January 8th. Investors of record on Wednesday, November 26th were paid a dividend of $0.22 per share. This represents a $0.88 dividend on an annualized basis and a dividend yield of 1.4%. The ex-dividend date was Wednesday, November 26th. Build-A-Bear Workshop’s payout ratio is presently 20.23%.

Institutional Inflows and Outflows

Hedge funds have recently added to or reduced their stakes in the stock. Ballentine Partners LLC purchased a new stake in Build-A-Bear Workshop in the 2nd quarter worth approximately $263,000. Y Intercept Hong Kong Ltd bought a new position in shares of Build-A-Bear Workshop in the second quarter worth $555,000. Maverick Capital Ltd. raised its position in shares of Build-A-Bear Workshop by 118.9% in the second quarter. Maverick Capital Ltd. now owns 53,299 shares of the specialty retailer’s stock worth $2,748,000 after buying an additional 28,950 shares in the last quarter. CSM Advisors LLC bought a new stake in Build-A-Bear Workshop during the second quarter valued at $6,233,000. Finally, Universal Beteiligungs und Servicegesellschaft mbH grew its position in Build-A-Bear Workshop by 384.9% during the second quarter. Universal Beteiligungs und Servicegesellschaft mbH now owns 45,100 shares of the specialty retailer’s stock worth $2,325,000 after buying an additional 35,800 shares in the last quarter. Hedge funds and other institutional investors own 79.30% of the company’s stock.

About Build-A-Bear Workshop

(Get Free Report)

Build-A-Bear Workshop, Inc operates a specialty retail business focused on interactive “workshop” experiences that allow customers to create customized stuffed animals. Through its in-store and online platforms, the company offers a wide range of plush toys, apparel, accessories and sound modules, enabling guests to personalize each creation. In addition to its core bear products, Build-A-Bear has expanded its portfolio to include licensed characters from leading entertainment and media franchises.