Tonies and Hasbro Team Up to Reinvent Classic Board Games — Including ‘Monopoly’, ‘Game of Life’ and ‘Guess Who’
by Katie Ann Lehman · VarietyFamilies looking for a new way to enjoy game night may want to clear a spot on the shelf. Tonies has teamed up with Hasbro Games to launch the new Tonieplay Hasbro Collection, a screen-free gaming experience that reimagines three beloved classics: ‘Monopoly’, ‘Guess Who’ and ‘The Game of Life’.
Designed for use with the Toniebox 2 and Tonieplay Controller, the collection transforms traditional board games into interactive audio experiences that kids can enjoy on their own or with family and friends.
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The Hasbro partnership marks the latest expansion of Tonieplay, Tonies’ interactive gaming platform that officially launched on October 2025. Designed to bring the brand’s signature screen-free approach to gaming, Tonieplay combines audio-led adventures with a kid-friendly controller, allowing children to play independently or with others. Since its debut, the brand has grown its library with games featuring popular characters and franchises, including PAW Patrol, Winnie the Pooh, Peppa Pig, Gabby’s Dollhouse and more. With the addition of Hasbro’s iconic games, Tonieplay continues to expand its lineup of recognizable brands and family-friendly games while reinforcing its mission to provide interactive entertainment without screens.
The launch marks Tonies’ latest effort to expand beyond storytelling and into new forms of screen-free entertainment. While the company built its reputation on its collectible audio characters and stories, recent launches have broadened the brand’s reach, including the introduction of its Cuddle Tonies plush collection earlier this year.
With the Tonieplay Hasbro Collection, Tonies is taking some of the world’s most recognizable board games and reimagining them for modern play. Each title introduces interactive challenges, gameplay twists and audio-guided adventures while staying true to the spirit of the originals.
The new Tonieplay Hasbro Collection is available for pre-order for $24.99 at Tonies.com and will be available for purchase on July 7 at Tonies.com, Amazon, Walmart and Target.
The new Tonieplay Hasbro Collection is available for pre-order now at Tonies.com for a discounted price of $24.99, with each pre-order also including a free Tonieplay Controller. The collection will officially launch on July 7 and will then be available at Tonies.com, Amazon, Walmart and Target.