Hongqi coming to Malaysia with Quill as distributor – China’s premier luxury brand to launch in mid-2026, with CKD plans

Hongqi, a luxury brand under the FAW Group has signed a memorandum of understanding (MoU) with Quill Group, who has secured the exclusive rights as the official importer and CKD distributor for its entry into Malaysia.

The MoU will see the Quill Group serve as strategic partner and master distributor for the import, local CKD assembly and the appointment of authorised dealerships nationwide. the Hongqi brand will have its official launch in Malaysia in the middle of this year, it has stated.

This is the Hongqi brand that produces vehicles for state leaders and dignitaries, such as the L5. the first unit of the second-generation L5 was gifted to DYMM Yang di-Pertuan Agong Sultan Ibrahim Iskandar in 2024. In line with its positioning, the L5 measures 5,980 mm long, 2,090 mm wide and 1,710 mm tall. This model is however part of the Golden Sunflower line of models that is only sold to VVIPs.

Hongqi E-HS9

The brand is showing a line-up of new energy (electrified) SUV models for global markets at the ongoing Beijing Motor Show, and it has entered the Singapore market with the E-HS9 SUV, a battery-electric, dual-motor SUV with up to 548 km of range (WLTP).

“We are immensely proud to be entrusted with introducing Hongqi to Malaysia. It is a uniquely special brand with a storied legacy, favoured by leaders and recognised globally for its uncompromising quality. With Malaysia’s robust bilateral relationship with China established since 1974, it is fitting that we are chosen as one of the premier right-hand drive markets for Hongqi’s strategic expansion,” Quill Group MD Datuk Jennifer Low said in a statement.

Hongqi vehicles are currently exported by the FAW Group to more than 87 countries and regions globally, including Europe, Latin America, the Middle East and Southeast Asia, according to the brand. “The introduction of CKD operations in Malaysia underscores FAW Group’s confidence in the nation’s automotive manufacturing capabilities and its strategic position within the ASEAN region,” it stated.

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