Instagram Rolls Out Option To Reset Recommendation Algorithm

Instagram is introducing a feature that allows users to reset their content recommendations, offering a fresh start for the algorithm to relearn their preferences based on new interactions. Instagram says the feature is rolling out globally "soon." TechCrunch reports: The feature is geared toward users who feel like their content recommendations no longer cater to their interests. For instance, you may have liked recipe videos in the past but are no longer interested in them, yet that sort of content may be all you see on your Reels and Explore pages. Once you reset your Instagram recommendations, your content recommendations will start to personalize again over time based on the posts and accounts you interact with. If you choose to reset your recommendations, you will have the option to review your following list to unfollow accounts that share content you're no longer interested in. "I want to be clear, this is a big thing to do," said Instagram head Adam Mosseri. "It's going to make your Instagram much less interesting at first, because we're going to treat you as if we know nothing about your interests and it will take some time to learn those again. So it's not something I recommend doing all the time -- but if you do end up in a place where you really don't feel good about your experience, this gives you an out."