Homegrown brands, Dapur Pak Amir, Shiffa Curry Powder, and Empat Beranak, saw multi-fold order growth while top affiliate creators, Pinn Yang and Khairul Aming, both generated million-ringgit sales each for local MSMEs.

Leading content-driven commerce platform, TikTok Shop recently concluded its biggest online shopping event of the year, 11.11 Mega Sale, which marked a