India's $60-billion Bollywood industry is facing a deepening credibility crisis, as insiders warn that manipulated film reviews and inflated box office numbers are distorting public perception, ultimately hurting ticket sales. Experts warn that falsifying box office data has lasting consequences, from inflated star salaries to shrinking opportunities for new talent.

India's $60-billion Bollywood industry is facing a deepening credibility crisis, as insiders warn that manipulated film reviews and inflated box office numbers are distorting public perception, ultimately hurting ticket sales. Experts warn that falsifying box office data has lasting consequences, from inflated star salaries to shrinking opportunities for new talent.