NEW DELHI, May 29 : An Indian court ruling that Google infringed the trademark rights of a bathroom fittings maker by allowing rivals to use its name as an advertising keyword could reshape the online ads market, Indian businesses said on Friday.The court ordered Google to pay damages of $31,600 in a ruling i

The Delhi High Court held Google liable for allowing advertisers to buy the Hindware trademark as a keyword. The ruling drew backing from Nithin Kamath and Sridhar Vembu, and could shape future digital advertising disputes in India.

The Delhi High Court has ruled that Google cannot allow rival companies to bid on the trademarked keyword “HINDWARE” through its advertising platform.