It is now late August, meaning that Apple's annual iPhone event is just around the corner. Below, we take a look at when the event might be held this year. This September, Apple is expected to unveil the iPhone 18 Pro, iPhone 18 Pro Max, and an all-new foldable iPhone that will reportedly be named the iPhone Ultra. The regular iPhone 18, a lower-end iPhone 18e, and the iPhone Air 2 are not expected to be announced until around March 2027, as part of a new launch strategy.

Apple is expected to announce its September iPhone launch event date this week. The line-up could pair a variable-aperture iPhone 18 Pro Max with a foldable model that reportedly drops Face ID and a telephoto camera.