Meta is rolling out a new feature that lets people use public Instagram posts and reels to generate AI content, and it's turned on by default. If you have an Instagram account that's not set to private, there is a setting allowing anyone to generate content on Meta AI using your images and videos. The option was added to support Meta's new image generation model, Muse Image.

As part of Meta’s Muse Image model rollout, Instagram users with public accounts need to opt out to block AI generations of their content.