Apple's online store is down ahead of iPhone 18 Pro and iPhone 18 Pro Max pre-orders, which begin at 5:00 a.m. Pacific Time on Saturday, September 12. "We love that early energy," reads the Apple Store's message when visiting the U.S. website. "Almost ready for you. Pre-order begins at 5:00 a.m. PT. See you soon". Apple has been opening pre-orders at 5:00 a.m. Pacific Time for several years, rather than the 12:01 a.m. start time it previously used.

Apple's online store is down ahead of iPhone 18 Pro and iPhone 18 Pro Max pre-orders, which begin at 5:00 a.m. Pacific Time on Saturday, September 12. "Be right back," reads the Apple Store's message when visiting the U.S. website. "We're making updates to the Apple Store. Check back soon". Apple has been opening pre-orders at 5:00 a.m. Pacific Time for several years, rather than the 12:01 a.m. start time it previously used. Today the store went down especially early.