Apple CEO Tim Cook and incoming CEO John Ternus are attending this year's Sun Valley Conference, according to Forbes. Allen & Co., the boutique investment firm behind the event, uses the conference as an annual excuse to put media, tech, and finance leaders in the same rooms for a week of closed-door talks at the Sun Valley Lodge. This year's event began on July 7 and is expected to run through July 11.

Apple CEO Tim Cook and incoming CEO John Ternus are attending this year's Sun Valley Conference, according to Forbes. Allen & Co., the boutique investment firm behind the event, uses the conference as an annual excuse to put media, tech, and finance leaders in the same rooms for a week of closed-door talks at the Sun Valley Lodge. This year's event began on July 7 and is expected to run through July 11.