Apple firmly denies using Siri data for advertising or marketing profiles, emphasizing privacy-focused policies and transparent user controls.

Although Apple attempts to do as much as possible on the device, certain features require real-time input from Apple servers.

Apple on Thursday said that it never used Siri data to build marketing profiles, never made it available for advertising, and never sold it to anyone for any purpose.

Apple today reiterated its commitment to Siri privacy, making it clear that Siri data has never been used to build marketing profiles, nor has any...

Apple clarified on Wednesday that it has never sold the data collected by its Siri voice assistant or used it to create marketing profiles, just days after settling a case in which it faced such accusations.The iPhone maker last week paid $95 million to settle a class action lawsuit in which plaintiffs al

Apple has responded to the class action lawsuit filed against it that alleges that the company recorded and sold user conversations with Siri to advertisers.

In its statement, Apple also said that Siri’s data has never been used to build marketing profiles of users.

Apple reaffirms Siri's privacy features, emphasizing on-device processing and data minimization amid growing AI privacy concerns.

Apple's Siri has recently been blamed for spying on its users, but the company has denied all the allegations. The company claims that it has never used Siri data to build marketing profiles.

Having agreed to pay out $95 million to settle a lawsuit alleging Siri recorded private conversations without consent, Apple has doubled down on its assertion that it has done nothing  wrong.

Apple agrees to $95M settlement for Siri privacy lawsuit. Eligible US owners may receive up to $20 per device. Claims due by May 15, 2025.