It comes after the advertising watchdog banned M&S and Next ads for showing models who appeared too thin.

Britain's advertising regulator banned two adverts by Spanish clothing group Zara for featuring models that appeared "unhealthily thin", calling the images "irresponsible".

Britain's advertising regulator on Wednesday banned two adverts by Spanish clothing group Zara for featuring models that appeared "unhealthily thin", calling the images "irresponsible". Another featured a model who looked "slightly gaunt" owing to a slicked-back hairstyle and that the lighting and clothing made her appear "noticeably thin", the ASA said.

The UK’s Advertising Standards Authority received a complaint that the ads were irresponsible because the models appeared to be unhealthily thin.

Fashion giant Zara published "socially irresponsible" photos of models who appeared to be unhealthily thin, the advertising watchdog has ruled.